Promoting Compliance through Effective Communication: An Application of the Framing Effect in the Removal of Barriers to Competition

SUMMARY

INDECOPI, the agency of competition in Peru, has created a specialized unit called “Effective Compliance Team”, which incorporates the "framework effect" in designing documents for communication with other government institutions. Through this innovation, the government has a cost-effective tool to incentivize compliance, ensure the understanding of other institutions about bureaucratic barriers to competition, and benefit economic agents in the market and overall the citizens of Peru.

DASHBOARD WITH RESULTS

NEW DOCUMENTS DESIGN APPLYING THE FRAMING EFFECT

Negative framing effect

Positive framing effect