United States Real-time Bidding (RTB) Market was valued at USD 10 Billion in 2022 and is projected to reach USD 24 Billion by 2030, growing at a CAGR of 15% from 2024 to 2030.
The U.S. Real-Time Bidding (RTB) market has experienced remarkable growth, with projections indicating a compound annual growth rate (CAGR) of 16.0% from 2024 to 2030, potentially reaching a market size of $39.61 billion by 2030. citeturn0search0 This surge is propelled by industries seeking efficient, data-driven advertising solutions.
RTB operates as a subset of programmatic advertising, enabling advertisers to bid on ad impressions in real time through automated auctions. This process involves Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and ad exchanges, facilitating swift and targeted ad placements. citeturn0search3 **Types of RTB Auctions:** - **Open Auctions:** In these public auctions, ad inventory is accessible to all advertisers, promoting competition and often resulting in cost-effective ad placements. citeturn0search4 - **Invitation-Only Auctions:** These are exclusive auctions where publishers invite selected advertisers to bid, ensuring premium ad placements for advertisers and higher revenues for publishers. **Industry Requirements Driving RTB Adoption:** - **E-commerce:** Online retailers leverage RTB to target consumers based on browsing behavior and purchase history, enhancing conversion rates. - **Mobile Gaming:** Developers utilize RTB to serve in-game advertisements tailored to user preferences, optimizing monetization strategies. - **Online Content Providers:** Publishers adopt RTB to maximize ad revenue by efficiently filling ad slots with relevant advertisements. - **Mobile Applications:** App developers employ RTB to display personalized ads, improving user engagement and monetization. The RTB ecosystem is dominated by key players such as Google, The Trade Desk, AppNexus, MediaMath, Rubicon Project, Criteo, PubMatic, OpenX, Adobe Inc., SpotX, Amazon Advertising, and Meta. citeturn0search0 These companies continually innovate to meet the evolving demands of advertisers and publishers. In essence, RTB has transformed digital advertising by offering industries a dynamic platform to engage with target audiences effectively, underscoring its pivotal role in modern marketing strategies.
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WPP
Adobe
Twitter (Mopub)
Verizon Media
Criteo
Smaato
Yandex
Rubicon Project
Pubmatic
Salesforce
Mediamath
Appnexus (A Xandr Company)
Platform One
Match2one
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Real-time Bidding (RTB) Market
Corporate Advertisers
Small and Medium Enterprises (SMEs)
Agencies
Non-Profit Organizations
Desktop
Mobile
Connected TV (CTV)
Digital Out-Of-Home (DOOH)
Display Ads
Video Ads
Native Ads
Social Media Ads
Retail and E-commerce
Technology
Travel and Hospitality
Finance and Insurance
Healthcare
Automotive
Low Budget Advertisers (Less than $10K/month)
Medium Budget Advertisers ($10K - $100K/month)
High Budget Advertisers (Above $100K/month)
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Real-time Bidding (RTB) Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Real-time Bidding (RTB) Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Real-time Bidding (RTB) Market, By Type
6. US Real-time Bidding (RTB) Market, By Application
7. US Real-time Bidding (RTB) Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Real-time Bidding (RTB) Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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