Grooming Products for Men Market was valued at USD 20.2 Billion in 2022 and is projected to reach USD 30.6 Billion by 2030, growing at a CAGR of 6.8% from 2024 to 2030.
The Grooming Products for Men Market is experiencing significant growth, driven by an increasing awareness of personal hygiene and the rise in male consumer spending on grooming products. These products are specifically designed to address the skincare, haircare, and body care needs of men, offering a wide variety of solutions for different skin types, hair textures, and lifestyle needs. The market is divided into various applications, each catering to distinct grooming needs, ranging from basic skincare routines to advanced anti-aging treatments. As the demand for grooming products continues to rise, more brands are entering the market with innovative offerings tailored for men.
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Key applications in the Grooming Products for Men Market include skincare, haircare, shaving, and body care products. Skincare products, including facial cleansers, moisturizers, and sunscreen, have witnessed a significant demand due to growing awareness about skin health among men. Haircare products like shampoos, conditioners, and hair styling products are also crucial in men’s grooming routines, with a focus on managing hair texture, volume, and styling. Shaving products, which include razors, shaving gels, and aftershaves, remain a staple in the grooming routine of men, with a focus on achieving a smooth and irritation-free shave. Lastly, body care products, including body washes, deodorants, and lotions, help maintain overall hygiene and skin health. These segments show a promising growth trajectory as they meet the diverse needs of male consumers across different age groups.
The demand for grooming products varies across different age segments, and understanding the specific needs of these age groups helps manufacturers cater to their targeted audiences effectively. Below 18 years old is a segment that often focuses on basic skincare routines such as facial cleansers, moisturizers, and sunscreen, as they are beginning to explore skincare products. Brands are increasingly introducing products tailored to younger skin types, addressing issues like acne and oil control, which are common among teenagers. Additionally, haircare products like shampoos and conditioners are important for maintaining clean, healthy hair as this age group experiences active physical growth and changes in skin and hair.
For individuals aged 18-25 years old, the focus on grooming intensifies as this demographic becomes more conscious of their appearance and self-care routines. This group typically purchases a range of products, including advanced skincare products like anti-acne treatments and anti-aging products, hair styling products, and grooming tools such as trimmers. As these young adults enter the workforce or higher education, they are more likely to invest in products that align with their active, fast-paced lifestyles. Body care products such as deodorants, body washes, and fragrances are also important in this demographic to maintain hygiene and present a polished appearance.
In the 26-30 years old age group, grooming habits are often influenced by a mix of personal preferences and professional expectations. Men in this segment are typically more invested in skincare routines, incorporating products like moisturizers, serums, and targeted treatments for concerns such as early signs of aging. Anti-aging products are becoming increasingly popular in this age range, as men look to maintain a youthful and vibrant appearance. Haircare products, including high-quality shampoos and conditioners, along with professional-grade styling products, are in high demand as men seek to maintain their appearance in both social and professional settings. Shaving products like electric razors or grooming kits also play an important role in daily routines.
For those aged 30-40 years old, grooming becomes even more of a priority, with many men focusing on anti-aging treatments, skincare solutions, and hair loss prevention. Skincare products such as anti-wrinkle creams, under-eye treatments, and anti-aging serums are frequently purchased by men in this age group as they address signs of aging and stress. Additionally, haircare and hair loss treatments become essential for men experiencing thinning hair or other related issues. Shaving products are also essential for this age group, with men opting for more luxurious razors and shaving kits that offer a premium grooming experience. Body care products also cater to this demographic’s need for hydration and skin rejuvenation.
The "Above 40 Years Old" group is one of the most lucrative in the Grooming Products for Men Market, with consumers placing an emphasis on maintaining a youthful appearance while dealing with skin changes, such as dryness and fine lines. Men in this age group tend to invest in high-end skincare products that offer anti-aging benefits, including advanced serums, moisturizers, and eye creams. Haircare products also become critical in addressing thinning or graying hair, with many men opting for specialized shampoos and conditioners that promote hair health. Additionally, premium shaving products, such as razors with multiple blades or electric shavers, are popular among men in this demographic. Body care solutions that focus on skin rejuvenation, elasticity, and hydration are also increasingly sought after.
Key Trends in the Grooming Products for Men Market include a growing focus on natural and organic ingredients in skincare and haircare products. Consumers are becoming more aware of the potential harm caused by synthetic chemicals and are shifting towards products that offer sustainable, clean formulations. Another trend is the rise of subscription-based services, which offer convenience and personalized grooming kits delivered to consumers' doorsteps on a regular basis. Additionally, the use of male influencers and social media marketing is influencing purchasing behavior, as men are more likely to trust recommendations from peers in the beauty and grooming industry.
Opportunities in the Grooming Products for Men Market include expanding product offerings to include more eco-friendly and gender-neutral products. As sustainability becomes a priority for consumers, there is an opportunity for brands to capitalize on eco-conscious packaging and formulations. Additionally, as the male grooming trend continues to evolve, brands have an opportunity to develop targeted products for specific ethnic groups, taking into account diverse skin tones and hair types. Expanding into emerging markets, where the grooming industry is experiencing rapid growth, is also a significant opportunity for brands to tap into new customer bases.
Frequently Asked Questions:
1. What are the most popular grooming products for men?
The most popular grooming products for men include skincare products like moisturizers, shaving products, haircare products, and body care products like deodorants and body washes.
2. How is the male grooming market evolving?
The male grooming market is evolving with an increasing demand for advanced skincare, anti-aging products, and natural/organic grooming solutions.
3. What factors are driving the growth of the grooming products for men market?
The growth is driven by a rise in male consumer awareness, increasing grooming habits, and the influence of social media on personal care routines.
4. Which age group is most likely to use grooming products?
The 18-25 years old age group is most likely to use grooming products, focusing on skincare, haircare, and body care as part of their daily routines.
5. Are natural grooming products more popular among men?
Yes, natural grooming products are becoming increasingly popular as men seek more eco-friendly and chemical-free options for their personal care.
6. What is the future outlook for the male grooming market?
The future outlook is positive, with continued growth expected due to increased consumer awareness, innovation in product offerings, and changing beauty standards.
7. How do grooming habits differ by region?
Grooming habits differ by region based on cultural preferences, climate, and lifestyle, with some regions emphasizing specific skincare or haircare routines.
8. What role do social media and influencers play in male grooming trends?
Social media and influencers significantly impact male grooming trends, as men are more likely to trust product recommendations from influencers in the beauty industry.
9. Are subscription-based grooming services gaining popularity?
Yes, subscription-based grooming services are gaining popularity due to their convenience, personalized offerings, and regular deliveries of grooming products.
10. What are the key challenges in the male grooming market?
Key challenges include intense competition, pricing pressures, and the need to cater to the diverse preferences and skin types of male consumers.
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L'Oréal
Estee Lauder
Biotherm
Mentholatum
P&G
Unilever
Beiersdorf
J&J
Chanel
LBR
Kiehls
Amorepacific Corporation
Pechoin
Dabao
Lab Series
SHISEIDO
PROYA
Kao Corporation
Molton Brown
SYoung Group
Shanghai Jahwa United
COTY
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Grooming Products for Men Market
Below 18 Years Old
18-25 Years Old
26-30 Years Old
30-40 Years Old
Above 40 Years Old
Based on Types the Market is categorized into Below types that held the largest Grooming Products for Men market share In 2023.
Hair Use
Skin Use
Lip Use
Others
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
1. Introduction of the Global Grooming Products for Men Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Grooming Products for Men Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Grooming Products for Men Market, By Type
6. Global Grooming Products for Men Market, By Application
7. Global Grooming Products for Men Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Grooming Products for Men Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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