Inki Sul

I am an Assistant Professor of Operations Management at University at Buffalo School of Management, The State University of New York. 

My research is centered around understanding customers’ behavioral regularities in revenue and pricing management of retail operation. I work with observational data to deliver quantifiable evidence of behavioral regularities, develop robust and reproducible estimation strategy, and prescribe viable pricing strategies for practitioners by combining techniques from econometrics, causal inference, and optimization.

I keep my practically motivated problems intact with the business world. I have collaborated with industry partner for my research, and have interned at the Pricing Research group in Amazon.

My primary research interests include:

• revenue management and pricing

• behavioral operations management

• operations-marketing interface

• structural estimation

Before UB, I worked in Tepper School of Business, Carnegie Mellon University. I obtained my PhD in Operations Management from from Naveen Jindal School of Management, University of Texas at Dallas under the supervision of Professors Ozalp Ozer & Serdar Simsek. I obtained my Master's degree in Operations Management from Northwestern University, another MS in Management Science and Engineering from Columbia University, and Bachelor's degree in Operations Research: Engineering Management Systems from Columbia.