Thoughts & Reflections
A selection of thoughts and reflections I share on LinkedIn, exploring subjects that spark my curiosity. Some connect with translation, localization and language; others simply offer a space to explore ideas from a different perspective.
There is part of my work that is new
Where a Natural E6 can take you
AI, Localization & Global Communication Series
A series of thought leadership articles published on LinkedIn exploring the evolving relationship between artificial intelligence, translation, localization, and global communication. These pieces examine the opportunities, limitations, and real-world implications of AI-powered language solutions, with a particular focus on quality, cultural adaptation, post-editing, and multilingual communication strategies. All puslished in 2026.
AI Translation Challenges
AI Translation vs Human Translation
Why AI Translation Struggles with Context and Culture
Post-Editing AI Translation: Is It Really Efficient?
When Not to Use AI Translation
Localization Strategy in the Age of AI
What the World Cup is Teaching Me About Translation
Shopify Brasil (Brazilian Portuguese)
A collection of published articles written in Brazilian Portuguese for Shopify, covering key topics in e-commerce, digital business, entrepreneurship, logistics, and online retail. These pieces were developed with a strong focus on content strategy, search engine optimization (SEO), user engagement, and accessible business communication.
Comércio eletrônico
E-Business
Loja de personalizados
Marca nativa digital
Frete
An English-language feature article examining the intersection of music, culture, and performance through a review of Vivaldi concerts presented in São Paulo.
Read here (EN version)
A corporate communication guide written in Spanish to support leadership teams during an organizational climate survey initiative. The content combines employee engagement, leadership communication, change management, and workplace culture best practices, providing clear guidance for managers and team leaders.
Read here (Spanish)