Halal Makeup Market was valued at USD 10.2 Billion in 2022 and is projected to reach USD 22.7 Billion by 2030, growing at a CAGR of 10.7% from 2024 to 2030.
The global halal makeup market has witnessed significant growth over the past few years and is poised to continue expanding at a rapid pace. Valued at approximately USD 20 billion in 2023, the market is expected to grow at a CAGR Compound Annual Growth Rate of 9.5% from 2023 to 2030. This growth can be attributed to the increasing demand for ethically produced, cruelty free, and halal certified cosmetics among Muslim consumers and non Muslim consumers who value sustainability and ethical production practices.
The halal makeup market is driven by a confluence of consumer demand for products that adhere to Islamic principles, industry advancements in formulation, and rising awareness of the benefits of cruelty free beauty. Furthermore, the changing perception of beauty standards and an increase in disposable income in emerging economies, particularly in the Middle East and Southeast Asia, have further contributed to the sector's expansion.
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Growing Muslim Population: The increasing Muslim population globally is a major driver of the halal makeup market. According to estimates, the Muslim population is projected to grow at a rate of 1.5% annually, expanding the consumer base for halal certified products.
Rising Demand for Ethical Beauty: Consumers are becoming more conscious of the ingredients and ethical standards associated with the cosmetics they use. Halal makeup products align with the preferences of consumers seeking cruelty free, toxin free, and sustainable beauty products.
Expanding Halal Certification Programs: More beauty brands are adopting halal certification to tap into the growing market. Halal certification ensures that products are free from prohibited substances such as alcohol, animal derived ingredients, and harmful chemicals, fostering consumer trust.
Technological Advancements: Innovations in formulation technology have allowed for the development of high quality halal makeup products that meet the expectations of modern consumers in terms of performance, longevity, and texture.
High Costs of Production: The production of halal cosmetics can be more expensive than conventional cosmetics due to the need for special ingredients and certifications. This can result in higher product prices, which may deter price sensitive consumers.
Limited Availability of Halal Ingredients: Although demand for halal beauty products is on the rise, the availability of halal certified raw materials remains limited. This can pose challenges for manufacturers aiming to scale production.
Lack of Consumer Awareness: While awareness of halal makeup is growing, some markets still lack sufficient awareness about the benefits of halal certified cosmetics, which can slow down the adoption rate in those regions.
Growth in Emerging Markets: Emerging markets, particularly in the Middle East, Southeast Asia, and Africa, present lucrative growth opportunities for the halal makeup market due to increasing disposable incomes, urbanization, and changing consumer preferences towards ethical beauty products.
Expansion of E commerce Channels: The rise of e commerce platforms and online retail has opened new avenues for halal makeup brands to reach global consumers, particularly in regions where brick and mortar stores may be limited.
Increased Collaboration with Influencers and Celebrities: Collaborations between halal makeup brands and popular beauty influencers, social media personalities, and celebrities offer a great opportunity to enhance brand visibility and market penetration.
Face Makeup: This includes products like foundation, concealers, and blushes, which are expected to dominate the halal makeup market, particularly due to the rising popularity of makeup products that cater to different skin tones and types.
Eye Makeup: Halal certified eyeliners, mascaras, and eyeshadows are gaining traction as consumers seek cruelty free alternatives for eye makeup.
Lip Makeup: Lipsticks, lip glosses, and lip liners that are halal certified are popular products, especially among younger consumers who are more inclined towards natural and ethical beauty options.
Individual Consumers: The largest end user segment in the halal makeup market, driven by growing awareness and demand for halal certified products among Muslim and non Muslim individuals.
Commercial Consumers: Professional makeup artists and beauty salons also constitute a significant portion of the halal makeup market, utilizing halal certified products in their services to cater to clients with specific ethical preferences.
Middle East & Africa: The Middle East remains a key region for the growth of the halal makeup market, with countries such as Saudi Arabia, the UAE, and Turkey leading the charge. Halal cosmetics are a natural extension of the cultural and religious practices in the region.
Asia Pacific: Southeast Asian countries, including Indonesia and Malaysia, are emerging as key markets for halal beauty products. This region is expected to witness substantial growth driven by both demand and local production of halal cosmetics.
North America: The demand for halal makeup in North America is growing, driven by the increasing Muslim population and a general rise in consumer preference for cruelty free and vegan beauty products.
Amara Cosmetics: A leading player in the halal makeup market, offering a wide range of halal certified beauty products that cater to various skin types and preferences.
Inika Organic: Known for its organic, cruelty free, and halal certified makeup products, Inika Organic continues to set trends in the ethical beauty market.
PHB Ethical Beauty: A pioneer in halal certified cosmetics, PHB Ethical Beauty specializes in skincare and makeup products free from synthetic chemicals, suitable for those seeking cruelty free, ethical beauty solutions.
Muslimah Beauty: A popular halal cosmetics brand that focuses on providing luxury and high performance makeup products that meet the requirements of Muslim consumers.
Green Chemistry Innovations: Halal makeup brands are increasingly turning to sustainable, plant based, and non toxic ingredients to meet the growing demand for green beauty products. This trend is not only in line with halal standards but also appeals to environmentally conscious consumers.
Personalization: Advances in digital tools allow consumers to find the perfect shade and texture of halal makeup through augmented reality AR apps and online quizzes, which are expected to gain more prominence.
Clean Beauty Movement: Clean beauty, which emphasizes products free from harmful chemicals and toxins, is another trend converging with the halal makeup market. Many halal beauty brands now label their products as “clean,” further attracting health conscious consumers.
Supply Chain Disruptions: The halal cosmetics market often faces challenges with supply chain disruptions, particularly when sourcing ingredients that adhere to halal standards. These disruptions can affect product availability and increase production costs.
Price Sensitivity: The premium pricing of halal certified products due to the costs of certification and sourcing high quality ingredients can limit market penetration, especially in price sensitive regions.
Regulatory Hurdles: Different countries have varying standards for halal certification, making it challenging for brands to navigate global markets and ensure compliance with local regulations.
Strengthening Supply Chain Relationships: Brands can establish closer relationships with suppliers to ensure a steady supply of halal certified ingredients, potentially mitigating the risk of disruptions.
Affordable Product Development: Developing a tiered pricing strategy, where both premium and affordable products are offered, can help brands cater to a broader consumer base without compromising on halal certification.
Global Standardization of Halal Certification: The introduction of more standardized global halal certification criteria could streamline the process for manufacturers and open new international markets.
The halal makeup market is set to continue its upward trajectory over the next decade. The combination of rising Muslim populations, greater consumer awareness regarding ethical beauty, and technological advancements will continue to shape the market’s growth. In addition, the increasing influence of social media and beauty influencers, along with the growing trend towards sustainability and ethical consumption, will further accelerate the demand for halal certified makeup products.
The Middle East, Southeast Asia, and North America are the leading regions for the halal makeup market, with emerging growth seen in Africa and parts of Europe.
Halal makeup products are used in various applications, including face makeup foundations, concealers, eye makeup eyeliners, mascaras, and lip makeup lipsticks, lip glosses.
Challenges include high production costs, supply chain disruptions, price sensitivity, and the complexity of navigating different halal certification standards across countries.
Major players include Amara Cosmetics, Inika Organic, PHB Ethical Beauty, and Muslimah Beauty, all of which offer a wide range of halal certified cosmetics.
The halal makeup market is expected to continue growing due to increasing demand for ethical, sustainable, and cruelty free beauty products, with technological innovations playing a key role in this growth.
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Amara Cosmetics
INIKA Cosmetics
MMA BIO LAB SDN BHD
Golden Rose
Sahfee Halalcare
SAAF international
Sampure
Shiffa Dubai skin care
Ivy Beauty
Mirror and Makeup London
Clara International
Muslimah Manufacturing
PHB Ethical Beauty
Zuii Certified Organics
WIPRO UNZA
Sirehemas
OnePure
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Halal Makeup Market
Hair Care
Skin Care
Make-up
Fragrance
Others
Based on Types the Market is categorized into Below types that held the largest Halal Makeup market share In 2023.
Personal Care
Color Cosmetics
Perfumes
Others
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Halal Makeup Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Halal Makeup Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Halal Makeup Market, By Type
6. Global Halal Makeup Market, By Application
7. Global Halal Makeup Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Halal Makeup Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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