A useful guide to google customer reviews for any business

Google Customer Reviews is a free program that lets any business get reviews from customers who purchase your website. Customer feedback is an alternative to the previous Google Trusted Store program that closed in April 2017.

According to Google, Google customer reviews apply to your seller's rating qualifications. This is important because seller ratings are displayed on search ads and in Google Shopping and on an in-person badge that may appear on your site, all visible to customers for a quick look at what kind of store it is.

How to prepare Google customer reviews

You can enable Google Customer Reviews in the Merchant Center program section below the three-dot icons in your Merchant Center account.

Google direct instructions here:

• Sign in to your Merchant Center account (or sign in if you don't have one).
• From the drop-down menu in the top right corner, click on "Merchant Center Programs."
• Then select "Start" on the Google Customer Review Card and accept terms and conditions.
• Add a survey subscription code to your website’s backend so it will appear on your website.
• Add the badge icon wherever you want. This will display the badge on your site, it will show all the ratings of a business from its customers.

Google reviews how customers work

Once you've set up Google Customer Reviews, there are three steps to take a closer look:

1. The offer appears after payment to all customers.

2. Users who choose to sign up receive an email from Google Customer Feedback to determine their experience with your store

3. Combined results (combined with external monitoring data) will be displayed on Google Customer Badge in addition to search ads and Google Shopping

Where Google Customer Reviews will appear

1. Google Test Badge

The Google Customer Review badge displays the results of your seller's evaluation, and you can place it anywhere on your site.

2. Merchant Center Control Panel

You can see the original results and seller rating statistics in the Merchant Center Dashboard.

3. Google Text Ads and Google Seller Ratings in Marketing

Seller ratings are a mix of information and feedback with AdWords ads (currently on Google search results pages and Google search partners). These reviews and ratings primarily reflect the overall customer experience of the company's customers and are aggregated from vendor review sites such as TrustPilot and Stella Services.

The advantage of Google customer reviews

According to Google, seller ratings for text ads can increase your CTRT by up to 10%.

However, many sellers do not see this kind of result. This does not mean that you should get the best customer reviews from Google and not get badges on the site.

Reviews inform buyers about the quality they can expect from the company they want to buy from, which can have a big impact on customers who may be close. Also, it can help you stand out in search network ads and shopping ads.

"[Ranking] won't affect anyone who visits your store in any way," said Jeff Coleman, vice president of marketing strategy at CPC Strategy. "But it's another sign of confidence, and it's the hardest thing to do in a customer's mind."

If you can’t get enough google customer reviews due to new business conditions and insufficient sales, you can purchase some google 5 star reviews from 3rd party sellers. Click here to get such service.