[Optician's Name] ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, book appointments, purchase products, or use our services. It also outlines your rights regarding the information we hold about you.
We may collect and process the following data about you:
Personal Information: This includes your name, address, email address, phone number, date of birth, and payment details when you book an appointment, purchase products, or use our services.
Medical Information: Relevant health information including your optical prescriptions, eye health history, and other related medical data.
Technical Information: When you visit our website, we may automatically collect information such as your IP address, browser type, and browsing behavior through cookies and similar technologies.
We use your information in the following ways:
To Provide Services: To book and manage appointments, conduct eye examinations, and provide optical products and services.
To Process Transactions: To process payments and deliver products or services you have requested.
To Communicate: To send appointment reminders, notify you of any changes to our services, and provide customer support.
Marketing: With your consent, to inform you about our products, services, and special offers that may be of interest to you.
Website Improvement: To analyse website usage and improve our website and services.
We process your personal information based on the following legal grounds:
Consent: Where you have given us explicit consent to process your information.
Contract: Where processing is necessary for the performance of a contract with you.
Legal Obligation: Where we are required to comply with a legal obligation.
Legitimate Interests: Where processing is necessary for our legitimate interests or the legitimate interests of a third party, provided these interests are not overridden by your rights and interests.
We do not sell, trade, or otherwise transfer your personal information to outside parties, except in the following circumstances:
Service Providers: We may share your information with trusted third parties who assist us in operating our website, conducting our business, or providing services to you, provided they agree to keep your information confidential.
Legal Requirements: We may release your information when we believe it is appropriate to comply with the law, enforce our site policies, or protect our or others' rights, property, or safety.
We take appropriate measures to ensure the security of your personal information and protect it from unauthorized access, alteration, disclosure, or destruction. These measures include secure storage solutions, encryption, and access controls.
We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected and to comply with our legal obligations. Once the retention period has expired, we will securely dispose of your data.
You have the following rights regarding your personal information:
Access: The right to request access to the personal information we hold about you.
Rectification: The right to request the correction of inaccurate or incomplete information.
Erasure: The right to request the deletion of your personal information in certain circumstances.
Restriction: The right to request the restriction of processing your personal information.
Data Portability: The right to request the transfer of your personal information to another organization.
Objection: The right to object to the processing of your personal information.
To exercise any of these rights, please contact us using the details provided below.
Our website uses cookies to enhance your browsing experience. Cookies are small files stored on your device that collect information about your preferences and website activity. You can manage your cookie preferences through your browser settings.
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and, where appropriate, notified to you by email. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
If you have any questions about this Privacy Policy or our data practices, please contact us:
[Optician's Name]
[Address]
[City, Postcode]
[Phone Number]
[Email Address]
By using our services, you acknowledge that you have read, understood, and agree to this Privacy Policy.