Keynote Talk - Dr. Dursun Delen

  • Topic: Demystifying Data Science with a Potpourri of Real-world Cases

  • Abstract: Business analytics, big data, business intelligence, data science—relatively new terms/buzzwords—are gaining popularity in the business world like nothing else that we have witnessed in the recent history. Although named differently, these terms seem to have a common theme, in fact most people considers them as synonyms. Generally speaking, analytics is the art and science of extracting/discovering insight—by way of using sophisticated mathematical/statistical models along with a variety of data and expert knowledge—to support accurate and timely decision making. In a sense, analytics is all about decision making and problem solving. Why has analytics and data science become so popular? Why now? Is it something new/novel? This presentation will attempt to answer these questions, and by doing so, will demystify the underlying terms/concepts of data science and business analytics with real-world application ranging from healthcare and medicine to entertainment and education.

Dr. Dursun Delen is the holder of William S. Spears Endowed Chair in Business Administration, Patterson Family Endowed Chair in Business Analytics, Director of Research for the Center for Health Systems Innovation, and Regents Professor of Management Science and Information Systems in the Spears School of Business at Oklahoma State University. Prior to his academic tenure at OSU, he worked for a privately-owned research and consultancy company as a research scientist for five years, during which he led a number of advanced analytics research projects funded by federal agencies including DoD and NASA. Dr. Delen has authored more than 150 peer reviewed articles and 11 books and textbooks in the broad area of Business Intelligence, Business Analytics, and Data Science. He is often invited to companies for consultancy engagements and national and international conferences for keynote addresses. He regularly chairs tracks and minitracks at various business analytics and information systems conferences. Currently, he is the editor-in-chief for the Journal of Business Analytics and Ai in Business (in Frontiers in Artificial Intelligence), senior editor for the Journal of Decision Support Systems, Decision Sciences, and Journal of Business Research, associate editor for Decision Analytics and International Journal of RF Technologies, and is on the editorial boards of several other academic journals. He has been the recipient of several research and teaching awards including the prestigious Fulbright scholar, regents’ distinguished teacher and researcher, president’s outstanding researcher, and Big Data mentor awards.