GetResponse Review 2022-Features, Pricing and all the Pros & Cons

It’s always fun to find and try new software, and I started Email marketing a few years back and every day is a learning curve for me. I have been testing and trying many tools for Email marketing and the latest one which I tested is Getresponse.

Before I get into this, just a brief introduction. Finding an email marketing service that fullfills your needs and requirements isn’t that difficult.

Email marketing services are mostly the same — features and price-wise. This includes free trials, a wide array of email templates, social media integrations, and email scheduling.

When using email marketing software, you’ll be able to automate your marketing workflows, track your stats, send more and better emails, and build a deeper relationship with your visitors.

But, when it comes to choosing the best email marketing service, saying you have a lot of options would be an understatement. In fact, when we last did our research, we found there to be 30+ email marketing services (both free and paid). But this review is completely about Getresponse and now let’s dig in.

What you’ll learn from my GetResponse review 2021

1. What is Getresponse

2. Features of Getresponse

3. Pros and Cons of Getresponse

4. Pricing

5. My final conclusion

6. Alternatives to Getresponse in 2021

1. What is Getresponse?

GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your website.

They claim to be the easiest newsletter tool available, with a tonne of pro features. This is a big claim, especially as their prices are so competitive. The Polish-based company’s global reach extends to 182 countries, and claim to engage over 1 billion subscribers every month! That’s a lot of emails.

Feature-wise, they do boast a lot more than most other email marketing services. From simple A/B testing, to custom landing pages; comprehensive design testing to video email marketing.

The landing pages are especially interesting as they are part of Conversion Funnel, a new feature that takes care of traffic generation and can even act as an online store including payment processing. Another feature that’s worth mentioning is their automation, allowing for advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer automation, but most are not as powerful or user-friendly.

On higher-tier plans, you also get access to their webinar feature, as well as an inbuilt CRM — extras you don’t commonly see in email marketing platforms. It was certainly enough to capture my interest — and, eventually, my business (I now use GetResponse for many of my automated campaigns).

2. Features of Getresponse

a) Ease of Use: Mostly easy to navigate. The design is clean and intuitive and there is a handy Quick actions section that lists the most commonly performed tasks. Widgets can be added to or removed from the dashboard, giving you full control to manage your dashboard views. One small thing they could improve is to make it a little easier to navigate out of the email editor.

b) Newsletter Creation:

(Editor)The drag and drop editor is user-friendly, allowing for a wide range of email types. In fact, the editor is perhaps more flexible than most other tools — the range of options for editing might take a bit of practice though. Bonus points for including undo/redo buttons and a revision history. Our main gripe is the lack of a central style editor. It would be handy to set fonts and colors for the entire newsletter.

(Personalization)You can personalize subject lines and email text using contact field data and specify fallbacks if this data doesn’t exist for a particular contact, but it requires a tiny coding.

(Email types)Classic newsletters, autoresponders, RSS to newsletter, easy A/B testing, also surveys. A good range.

c) Choice and Flexibility of Template Designs: There is a lot of choice and all of the designs are responsive. It’s easy to use and edit the templates. We couldn’t find an easy way to add columns to templates, though.

d) Email Automation: With GetResponse’s powerful and flexible workflow editor, you can build some pretty complex automated sequences. Unfortunately, you’ll need at least the expensive Professional plan to use this feature. Aside from being able to send series of emails based on specified conditions and triggers, there are also rules to move subscribers from one list to another. Automations for lead scoring, abandoned cart campaigns, and web event tracking are also available. More on email automation.

e) List Management: GetResponse’s list management capabilities are superb. You can use custom filters to save segments of contacts with similar characteristics (e.g. based on contact field data, email engagement, or lead scores). Through automations, you’ve got the ability to add tags, and even automate list management rules. There’s also a section dedicated to list hygiene, allowing you to create rules for deleting and blacklisting contacts.

f)Registration Forms/ Opt-in & Opt-out- Process: Fairly easy to use, with many templates available, or the ability to create your own. There are several types of integration available: you can embed on your site or host the form on GetResponse. Options to edit thank you pages and the backend (e.g. which lists to add subscribers to) are a little hidden, though.

g)Deliverability: GetResponse’s deliverability leaves room for improvement. If you are looking for a solid tool and a better performer, Moosend would be a better choice.

h)Reports and Analysis: Thorough reports, with geo-tracking available and desktop vs. mobile. You can also see which clients were used, as well as when people clicked and opened emails in a chart view. You can get all the details of the openers and clickers, as well as Google Analytics integration, and conversion/ecommerce tracking. There’s even an option to compare the performance of different campaigns; however, there is no heatmap available.

i) Languages: Available in up to 25 languages

j) Authentication: SPF and DKIM are supported. They are apparently whitelisted by major clients (AOL, Yahoo, Outlook etc.)

k) Own Domain: This is only available on the ‘Enterprise’ plan. You can assign your own domains/subdomains to landing page URLs.

l)Landing Page Editor:The landing page editor is part of the Conversion Funnel feature, where you can also set up your advertising and social media campaigns, web forms, webinars, and ecommerce, and track your conversions.

There are over 180 landing page templates, and A/B testing and responsive design are also available. Unlimited landing pages are available on all of the plans, though other funnel features are limited to the Plus plan and above.

m)Integrations: Quite a few available, including all the big tools from ecommerce, CRM, social and CMS (Shopify, Magento, Salesforce, Facebook, WordPress etc).

n) Different levels of account access: The ‘Essential’ plan allows up to 3 users, while the ‘Professional’ plan allows up to 5. On top of this, you can buy multi-user add-ons for $20 per month, adding another 5 users. There’s no specific access levels, but you can define specific access areas for each user.

o)Support: Up until very recently Getresponse customer support was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and various online tutorials / resources.

Sadly, the phone support has now been discontinued (unless you’re on the enterprise level “Max” plan). Instead you’ll have to use live chat (24/7) or email support.

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3. Pros and Cons of Getresponse

Pros

• So long as you are happy to use a ‘Basic’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality as them.

• The discounts you receive when paying upfront for one or two years of service are extremely generous — you’ll be hard pressed to find similar discounts from key competitors.

• The marketing automation functionality is truly excellent.

• It offers a great approach to data segmentation — it’s far more flexible on this front than many competing products, especially Mailchimp.

• Getresponse’s webinar functionality is a genuine USP — I haven’t come across this functionality on similar products.

• Its ‘Conversion Funnel’ feature is potentially useful for merchants who want to manage all aspects of their sales funnels and e-commerce activity under one roof.

• Its reporting features are comprehensive.

• Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability statistics for the e-newsletters you send.

• All Getresponse plans come with a useful (if fiddly) landing page creator that facilitates A/B testing — something that could potentially save you a lot of money.

• Custom DKIM is provided on all plans.

• Support is provided in a wide variety of languages.

• You can try out all the Getresponse features free for 30 days without the need to enter credit card details.

Cons

• Although you can use the Facebook pixel with Getresponse’s landing page feature, you can’t do so in a GDPR compliant way.

• The drag-and-drop interfaces for creating landing pages and forms are a bit fiddly and need improvement.

• Improvements could be made to how data capture forms work, so that users have the option to switch them on or off on mobile devices.

• There’s no 2-factor authentication at login.

• There’s a hard limit of 500 webinar attendees.

• No phone support is provided (unless you’re on a “Max” plan).

4. GetResponse Pricing 2022

There are four Getresponse plans:

• Basic — starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers

• Plus — starting at $49 per month for up to 1,000 subscribers

• Professional — starting at $99 per month for up to 1,000 subscribers

• Max — negotiable.

As you add more subscribers to your list, the costs increase. At the top end of the scale, you can expect to pay $450, $499 or $580 per month respectively to host a list with 100,000 subscribers in it on the ‘Basic’, ‘Plus’ and ‘Professional’ plans.

Conclusion:

GetResponse is the best email marketing tool for businesses who are looking for a great email marketing automation tool, cost-effective CRM solutions, and a wide range of templates to choose from. Compared to similar tools on the market, GetResponse also offers relatively competitive prices.

It’s hard to think of any competing email marketing solution that offers this ‘all round’ proposition. I personally use Getresponse and I haven’t experienced any downsides and I 100% recommend you to try it out today.

I recommend GetResponse IF…

1) You’re a growing business that needs the best inbound marketing tool

GetResponse is an all-in-one marketing solution that’s truly built for inbound marketing. With one tool, you can drive traffic, convert them to leads, nurture them through a funnel, and convert them to customers. Nothing compares to GetResponse top to bottom, at least not in this price range.

2) You’re an Ecommerce store owner

GetResponse is the ultimate eCommerce growth tool. Everything from integrations with Magento and Shopify to cart abandonment emails, dynamic personalized content, sales integrations, and granular customer tracking/tagging. If you want to 10x your income, this is the tool for you.

3) You have dreams of marketing automation domination

GetResponse’s marketing automations are insane. The visual builder is so intuitive that your funnels basically build themselves, and from there the sophisticated email analytics and personalization can grow your business with 0 extra effort.

I DO NOT recommend GetResponse IF

You only need basic email building

I know some people lured into GetResponse just from the email templates. They’re fine, but definitely NOT worth the price tag. You’re much better off with a basic email builder.

If you fall into these categories, I recommend these tools instead.

Alternatives to Getresponse in 2022

Moosend

Moosend Pricing is dependent on the number of subscribers you have in your email list. They have a free plan for users with subscribers under 1000 and includes sign-up forms, reporting, and the ability to send unlimited emails. Their plans begin at 8$ per month and scale up with the number of subscribers.

Aweber

A 14% discount is available if you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.

Additionally, an entirely free version of Aweber is available. This allows you to use most of the features of Aweber, so long as your mailing list is smaller than 500 subscribers (after this, you’ll need to subscribe to a paid plan).

Pabbly

The pricing for Pabbly Email Marketing is based on your number of subscribers. Here’s a comparison of annual savings vs. other popular options on this list:

Active Campaign

I recommend you get started for free to check out their dashboard and features. Then when you’re ready, unlock either their Lite Plan ($9/mo) or Plus Plan ($49/mo) based on the size of your email list. Make sure to save between 30–40% when you pay yearly.

paid plans start at $9/month, and they offer a 14-day free trial. This plan gives you up to 3 users, up to 500 subscribers, and the ability to send unlimited emails. They also have advanced reporting tools, with geo-tracking, click maps, website visitors, sign-up forms, and more valuable data.