INSIGHTS

At the time, ordering food was a hassle. People were restricted by what menus they relied on, and paying by card meant reading out numbers on the phone. Grubhub and Seamless both changed that by uploading restaurant menus online and storing card information, making the process a lot easier. Both charged restaurants a 10 percent commission for every order, although that has since risen to more than 30 percent in some cases. Later on, GrubHub acquired Seamless and Grubhub became the dominating leader in the food delivery industry. 

Following are some of the interesting facts we could withdraw from this analysis:

1. Convenience: GrubHub allows customers to easily order food from their favorite restaurants online or via the app, eliminating the need to go to the restaurant physically. 80% of GrubHub customers prefer GrubHub Delivery Services.

2. Variety: GrubHub partners with many restaurants, providing customers with a wide range of options to choose from. This means that customers can order food from different cuisines and types of restaurants which makes GrubHub versatile in cuisine offerings.

3. Tracking: GrubHub provides customers with the ability to track their food delivery in real-time, enabling them to know the exact location and estimated delivery time.

4. Fees: GrubHub charges delivery and service fees, which can increase the total cost of the order leading customers to swiftly to other food delivery options viz. Doordash, Ubereats, etc. which is one of the main reasons for GrubHub's downfall.

5. Limited availability: GrubHub's services may not be available in all areas, limiting access to their food delivery services. As we have seen only 9% of US states have a major Grubhub food-delivering services user base.

Overall, GrubHub food delivery services offer convenience and a wide range of options, but it's important to consider the fees and limitations of the service, as well as potential issues with food quality and delivery.