The food delivery services market refers to the industry that provides food delivery services to customers through various channels such as mobile apps, websites, and phone calls. This market has experienced rapid growth in recent years due to factors such as increased consumer demand for convenience, advancements in technology, and the COVID-19 pandemic, which has led to a surge in online ordering and home delivery. The market includes a range of players such as food delivery platforms (e.g. Uber Eats, DoorDash, Grubhub), restaurant chains (e.g. McDonald's, Domino's), and independent food delivery services. These players operate through different business models such as commission-based, subscription-based, and delivery fee-based models.

Food delivery apps like Grubhub greatly benefited from increased home delivery demand because of social distancing norms. This project will walk you through a brief analysis of the accelerated growth story of Grubhub and its downfall. For this analysis, we have chosen cities with the highest Grubhub user base (New York, Chicago, Boston). Please note that we have also compared some of Grubhub’s insights with that of its biggest competitor, DoorDash.