You need something to represent your business, which can be done in various ways. Your brand identity is showcased through what message you want to send to the world. Your brand’s logo design is one of many requirements that you must fulfill while creating a brand image, and brand marks come under that umbrella.

What is a Brand Mark?

A brand mark is a visual element that can be a symbol, art design, or image of a company’s brand that makes it immediately recognizable.

According to research, 65% of people are visual learners. This means that people process visuals more efficiently than text, which is why brand marks are one of the most used logotypes.

Differences between a Logo and a Brand Mark

It is common confusion among people that a logo design and a brand mark are similar. However, that is not the case!

A custom logo design agency can combine text and symbols that represent your business.

On the other hand, a brand mark is a type of logo design. It only contains the image to make it more distinguishable and it comes under logo designing.

All logo designs serve the primary purpose of making sure that you are recognizable by your audience. Logo designs are a combination of images, shapes, typography, etc. However, brand marks only contain graphics.

How to Create a Brand Mark

Brandmark designing can be very tricky as they have text to support it. The graphics alone have to be attractive and interactive as they stand alone with your name on them to decipher what it means and what it represents. That is why the image has all the things that a logo design does. It needs to be unique, timeless and insightful, and distinctive to be understood and remembered. To create an amazing brand mark you need to hire professional logo designers.

However, you do not have to think that much about it. You just have to keep a few things in mind to convey to your professional logo design company. Here are a few tips that you need to be mindful of.

Make sure that it conveys your identity

You should select an image representing your brand’s purpose and mission rather than choosing one of your commodities. For instance, when you get your logo designed professionally and use a candle as its brand mark, it will be very difficult for them to market and sell other company products. Although if it is being used as a symbol for something, it may be used forevermore.

You need to be consistent

There can be various things that can inspire you to design your brand mark. Some companies take hints from their name. For example, Khadi used the hand knitting brand mark as all of their clothes embroidery is handmade. The logo design is rather eye-catching and their clients can derive the meaning easily as well. When you decide on a brand mark, use it consistently. When creating a memorable brand mark, familiarity is essential, as that will be used everywhere and has to look appropriate no matter the size of the thing that needs it, like price tags or merchandise.

You have to make sure that your brand Mark is Timeless

When you design a brand mark, it would be best to create a brand mark that will never go out of style. You need to convey your message in such a way that your audience understands what you mean by your professionally designed logo. You can avoid today’s design trends and instead make a brand mark that’ll be fresh for years to come.

Read More! Why having a Good Logo Design is Important for Your Business?

Ending Note

When it comes to conveying meaning and emotion, visuals can deliver results in a way that words can't. It's no wonder the top brands use a brand mark! It creates a much more significant impact and is retained on the potential customer's mind.

As mentioned before, the brand usually marks only work for relatively well-known businesses in their industry. Over 90% of the global population recognize the iconic Coca-Cola logo. Your brand mark could put your business on the map if done well. You're now ready to make your mark!