Logo designs like anything else, are always changing. Custom logo design firms are a way to represent your brand in a unique way. You can choose from multiple fonts, structures, color palettes and so much more. Choosing a professional custom logo design company may be daunting but you need to make sure that you convey your ideas for the end result and ensure that they fulfill your requirements of what you envision for your brand.

A major type of logo design is logotypes which is basically just the company name and its initials. These are ways to represent your brand name in new and innovative ways to make it more attractive and interactive.

Logo design trends you need to keep an eye on!

A logo design is part of the identity of the brand. Therefore a logotype has to form a lasting impression. It needs to be different from all others and needs to express your ideas. More importantly, the logo has to be readable. That is why your designer needs to play around with characters and design something unforgettable.

A logotype is tailored to represent what the brand provides to its clients. Here are a few ways you can make sure that your company logo outshines all your competitors. It was 1850 when Peugeot’s logo was first used.

1. Variation in fonts

For your logo design, you can choose various fonts to represent your brand. The logotype can be a perfect way to showcase what you are providing. Trendy designs are a way to attract your customers. Your professional custom designer can play around with multiple fonts and therefore characters in the text. The logotype design is creatively constructed by playing around with the characters in the text. Through this method, the designer can replace a letter with a symbol to make it more exciting and stands out amongst others.

Therefore, a logo design revolves around the company's name and should engage with your audience and express your ideas.

2. Innovative designs

Apart from the text, your design plays a massive role in making your logo attractive enough to encapsulate your audience's attention. The design is the cover that determines what kind of company you are and what you are representing. For instance, hand-drawn logos give a different feel, and designs that are more to the formal side showcase something different altogether. The finished look sets the mood of your products and services and their deliverance. You expect to deal with a food company a certain way and an IT company another.

3. Letters and text that disappear

As discussed before, you can do so much with your logo designs. Wordmark logos are usually designed, and they deliver the message intended for their targeted audience. Due to the rapid developments in graphic design and the freedom to create your font, the text becomes more meaningful.

Nowadays, minimalism is the new trend to follow. The clustered look gives a very congested look and effect. For instance, disappearing text with a cool font and negative space is all you may need to represent your brand. The disappearing text is aesthetically pleasing and a mystery to solve. However, it should not take your users too much time to decipher what you say.

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4. Negative Space

Another trend has now become the new hype, and that is the usage of negative space, which is basically unused space in the logo design. The primary purpose of leaving some blank space in the design is to highlight the design itself. It is an amazing way to reflect the central aspect of your brand.

Negative space logos highlight your business’s creativity and ability to think outside the box. It can include hidden messages and images within the logo, which is a great way to engage customers and reel them in.

5. Geometric patterns

Geometric shapes are the building blocks of any design. Therefore, it is vital to understand the shape and then construct your logo accordingly. A modern logo design can have a unique effect on symbolism. This year designers have started to use classic shapes to design a great logo design.

This trend will emphasize the soft and superficial aspects of design while giving a logo the structure it needs. Think of how a logo could translate onto a stamp. To maintain the system within the soft texture of the stamp ink, create custom logos for your business that contain a geometric shape to hold together the design.

Ending note

You can apply various designs to your logo to make it interesting so that your customers are intrigued to get to know more about your brand. These trends are a way to make sure that your logo design is up to the times and people are bored of it when they see it. Logo design is the face of your brand, especially when you are using logotypes. Your brand is represented in the custom logo design. Therefore, it is vital that you choose the best professional custom logo design company. So that you can create a custom logo design to represent you and your brand in the best possible light through your logo as it will be showcased everywhere.