The multidisciplinary profile of the research team and work team of iConsumers is particularly fit to address these issues and draw a clear picture of the mechanisms that could result in discriminatory practices as well as to design the normative strategies to prevent and address them through either private law claims for seeking redress as well as public policy instruments. iConsumers counts with 6 researchers who are lawyers and economists with special focus on economic analysis of law and with John R.B. Palmer, lawyer-programmer and focus on data science and inequalities that can bring remarkable insights on the empirical experiment, its interpretation and its implications for social inequality.