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Our goals
Brand awareness ad campaign
Our stall is not recognised among all IIUM students due to its poor marketing; it was only known to Mahallah Aminah students and nearby Mahallah only as students only knew about it through friends and some from posters. In that case, we are planning to increase our brand awareness to tell our target about our presence.
We are building our brand awareness by introducing our stall and its products and services.
Creating a video for promoting our stall.
Using the brand awareness ad objective in order to reach to who are more likely to pay attention to the ad
Reach
After promoting our stall, we hope to reach a broader audience from which we may also define our target.
Creating interesting posts.
Reels
Using the reach ad objective.
On our page it's easy for customers to find our stall contact
Page post engagement
Increase the number of fans of your page directly, and the aim is to find people who are interested to visit our stall. And by seeing more interaction from the customers, Facebook will start to promote our page as well as creating a community through increased engagement:
Encouraging brand involvement through video rich media and contests
The use of comments and feedback
Traffic
Traffic
We are also boosting our website page through traffic objective, which is one of our most essential ad campaigns:
Customers will be directed to our website with a single click.
Page updated
Google Sites
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