BMC

Who are our most important costumers? since we are based in campus then most of them will be related to iium.

• IIUM students

• IIUM staff

• IIUM visitors

Since there are no sweet/dessert stalls around campus this will help create a blue ocean environment with no competitors.

• Natural frozen yogurt

• The only dessert-based stall on campus

• Cheap affordable prices for students

• choosing additional flavors

• Gula Apong interesting flavor

• customize your own gula apong/ ice cream

We have many ways to order our delicious ice cream and Frozen yoghurt, you can order for pick up through our website or WhatsApp.

• Physical stall

• Website

• Instagram

• Facebook

• WhatsApp

Since the majority of our clientele is university students so having loyalty cards to encourage them to buy our product is a must as well as being as polite and friendly as possible.

• Loyalty card

• friendly customer service

Our stall generates money just like any other food stall through overtime profits and revenue.

• Annual revenue.

• Profit accrued overtime from the business

Our resources are mainly are our raw materials as well as our machines and website.

• raw materials

ex: gula apong

• High-quality frozen yogurt

• website/system

• skilled staff

• ice-cream machines

Most the activities we engage in are in producing our product whether it is frozen yoghurt or gula Apong or smoothies

• Making of the Gula Apong

• Ice cream-making process/ smoothies and shakes

• Marketing and promotions

• staff training

• key operations

• Cleaning

Our partners which help us deliver our product to our costumers and package it as well as the suppliers for the many different products we provide as well as the maintenance company to fix the machines in case of breakdown.

• Delivery providers

• yogurt supplier

• Packaging shops

• Palm sugar company partnership

• ice-cream machine maintenance company

• Market (Buying other ingredients)

The most inherent cost in our business model is the machines and employees salary among other minor costs.

• Employees cost

• Stall rental

• Frozen yogurt machines

• Material costs

• Partnerships

• marketing

• machine maintenance