Who Am I?

My name is Matt Cowell, and I get it. I know what it’s like, trying to manage a busy work schedule, fulfilling relationships, and squeeze in a fitness program on top - everyone’s telling you ‘be consistent’, ‘be disciplined’, ‘be organised’, but when, like me, you have ADHD, it’s not always that simple. 

Over the years, I've trained in more fitness methods than I can count - steel mace, kettlebells, powerlifting, flow work, yoga, calisthenics, and so many more.  This has taught me two things - firstly, that on a long enough timeline, everything works - it's about what you enjoy and actually 'want' to do!  Secondly, that for ADHD'ers like me, variety really is the spice of life.  If we want to be in this for the long game, we need to have options to keep us engaged and interested,

I believe that strength training is a vital part of a healthy life for everybody, not just athletes or bodybuilders.  Being strong is directly relevant to a pain free, mobile life - learning to squat won't just get you bigger muscles, it will help you stand up off the toilet without assistance when you're older.  This is central to my ethos of fitness - it is a lifelong practice that, if approached intelligently and consistently, will pay back tenfold what you put in.