The Role of Murals in Street Vitality
by Hyesun Jeong & Yajie Hu. Cities: The International Journal of Urban Policy and Planning (2025). https://doi.org/10.1016/j.cities.2025.106085
Does mural attract "eyes on the street" and help surrounding local business in Cincinnati? In what urban conditions does this work?
Murals in Cincinnati
(photos and maps created by Hyesun Jeong)
The average foot traffic in Cincinnati using StreetLight data, 2018-2022 (Weekday/Weekend - Early AM, Peak AM, Midday, Peak PM, Late PM)
The average foot traffic in Downtown Cincinnati and Over-the-Rhine using StreetLight data, 2018-2022 (Weekday/Weekend - Early AM, Peak AM, Midday, Peak PM, Late PM)
A mural block in Over-the-Rhine that has an optimal mix (Commerce, Mix, and Pedestrian Quality) of daily life amenities with independent businesses, historic buildings in a pedestrian-oriented setting
Murals and % change in violent crime, 2010-2020
Change in violent crime in mural blocks vs. non-mural blocks in Cincinnati, 2010-2020
Q1. Does a mural attract more foot traffic?
The weekend foot traffic in mural areas is nearly three times higher than in non-mural areas when controlling for other factors such as commerce, mixed use, and pedestrian quality. For example, when optional amenities like cafes and restaurants are present, the daily average foot traffic in mural areas (2,921) is 43% higher than in non-mural areas (2,042).
Interestingly, having independent stores (fewer than 50% chain stores) and walkable streets (with no degrading factors like gas stations or car repair shops) is even more critical for increasing the difference in foot traffic between mural and non-mural areas.
Q2. What types of amenities are located near murals?
We find that mural blocks are significantly correlated with the presence of art galleries, performing theaters, food-serving amenities like coffee shops, bars, and restaurants, as well as transit stops.
Q3. How is the mural related to socio-demographic conditions?
In Cincinnati, housing density in mural blocks is on average 34% higher than in non-mural blocks. Alternative commuting in mural blocks is also 62% higher than in non-mural blocks. Interestingly, while the gross median rent is higher in mural blocks, the income is lower compared to non-mural blocks as of 2020.
Q4. How does a mural impact violent crime?
Mural installations are correlated with a decrease in violent crime, but this effect is observed only in commercial or mixed-use blocks. Interestingly, pedestrian quality alone does not show a positive impact on reducing crime. In summary, proximity to commercial amenities and a mix of buildings and small businesses around murals is crucial for reducing violent crime, which indicates the long-term vitality of the street.
Q5. Do art establishments lead to the growth of certain commercial amenities?
Our regression analysis shows that art establishments, such as galleries, museums, theaters, and independent artists, are associated with the growth of Third Places, such as cafes, bookstores, and barbershops, in New York, Chicago, Los Angeles, Cincinnati, and Portland.
Foot Traffic comparison between mural blocks and non-mural blocks (controlling factors of Commerce, Mix, and Pedestrian Quality)
The Role of Green Space in Urban Growth and Social Equity in Dallas, Texas
by Hyesun Jeong & Matt Ables, in the Routledge Handbook on Greening High-Density Cities (2024) https://doi.org/10.4324/9781003318385
Environmental Justice and Tree Equity in Industrial Corridors in Chicago and Cincinnati
MAIN STREET
"Does the Classic American Main Street Still Exist? An Exploratory Look." with Emily Talen, Journal of Urban Design, 2019. https://doi.org/10.1080/13574809.2018.1436962
“What is the Value of 'Main Street'? Framing and Testing the Arguments.” with Emily Talen, Cities: The International Journal of Urban Policy and Planning, 2019. https://doi.org/10.1016/j.cities.2019.03.023
"Street Rules: Does Zoning Support Main Street?" Urban Design International, 2019. https://doi.org/10.1057/s41289-018-0076-x
Changes in major businesses in Bishop Arts District, 1998–2017
BOHEMIA & PEDESTRIANISM
"The Role of the Arts and Bohemia on Sustainable Transportation and Commuting Choice in Chicago, Paris, and Seoul." Journal of Urban Affairs, 2019. https://doi.org/10.1080/07352166.2018.1516510
"Starchitects in Bohemia: An Exploration of Cultural Cities from the “Top-Down” and “Bottom-Up” with Matt Patterson, Urban Affairs Review, 2021. https://doi.org/10.1177/1078087420934047
CAFE CULTURE
"Local Retail Patterns and Scenes" with Terry N Clark, in Streetlife: The Future of Urban Retails. University of Toronto Press. Book Chapter, 2023. https://utorontopress.com/9781487524814/streetlife/
"Cafe Culture" in Latin Scenes. with Terry Nichols Clark. Book Chapter. Forthcoming.
This map shows distribution of cafes in Chicago, in conjunction with bohemian score computed with amenity data collected from Yellow Pages. While Loop has the highest concentration of cafes in total, they are mostly franchise chains (pink dot). Independent cafes (blue dot) thrive more in Wicker Park, Logan Square, Lakeview, and Uptown neighborhood where artistic/ bohemian subculture and mixed use zoning support the life of small business as a third place in the neighborhood.
"Does Café Culture Drive Artistic Enclaves?" Journal of Urbanism: International Research on Placemaking and Sustainability, 2021.
BICYCLE & PED MOBILITY
Bike share is becoming popular alternative transportation. This Divvy ridership mapping analysis shows that while Divvy is actively used for commuting in general, supporting the survey respondence (Commuting: 84%, Social/Entertainment: 82%, Shopping/errands: 78%, Go to/from transit: 76%, Exercise/recreation: 57%, Go to/from school: 17%).
Then how do people take Divvy for leisure purpose? In overlaid map below, those yellow dots larger than blue dots indicate a higher volume of Divvy ridership for "commuting" during the weekdays, more prevailing in the CBD and along the existing CTA rail lines (red).
In contrast, blue dots bigger than yellow dots indicate that serve more as destinations for "entertainment" purposes such as exercise, socializing, running errand, etc. Besides lake trail, major leisure-based Divvy spots include Lincoln Ave, Milwaukee Ave, Clark St, where small businesses and community-scale cultural venues exist.
Seoul's Car-Free Street and Street Art