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Narratives: Between East and West October 11, 2018 at 2:39 pm Ted Tourian As a young nation, Armenian society needs to develop infrastructures integral for statecraft. One of the most important attributes in governance is knowing how to control the narrative. This is done through: a) Identifying the message coming in; and b) knowing where that country stands geopolitically to recalibrate the right message for itself, its constituents, and its neighbors.