Research
Research
Wu, Y., Liu, T., Teng, L., Zhang, H., & Xie, C. (2021). The impact of online review variance of new products on consumer adoption intentions. Journal of Business Research, 136, 209–218. https://doi.org/10.1016/j.jbusres.2021.07.014 (ABDC = A)
Zhang Hui, and Sekar Raju, “Zero Bias in Health and Sustainability Marketing”
Under review at the Journal of Business Research (A in ABDC ranking)
Zhang Hui* and MyungJin Smale (February, 2025), “Busy Minds, Different Choices: Why We Avoid Time-Saving Services for Ourselves but Not for Others”, the Winter AMA Conference, Competitive paper, Phoenix, AZ.
Zhang Hui* and Sekar Raju (February, 2025), “Busy Bias: Your Busyness Indicates Competence, Mine Does Not”, the Society of Consumer Psychology Annual Conference, Working paper, Las Vegas, NV.
Zhang Hui and Sekar Raju* (September, 2024), “Busy Bias: Your Busyness Indicates Competence, Mine Does Not”, the Association for Consumer Research Annual Conference, Working paper, Paris, France.
Zhang Hui and Sekar Raju* (September, 2024), “The Zero Bias in Linguistic Framing”, the Association for Consumer Research Annual Conference, Working paper, Paris, France.
Zhang Hui* and Sekar Raju (March, 2024), “Busy Bias: Your Busyness Indicates Competence, Mine Does Not”, the Mittelstaedt & Gentry Doctoral Symposium, Lincoln, NE.
Zhang Hui* and Sekar Raju (February, 2024), “The Zero Bias in Linguistic Framing”, the Winter AMA Conference, Working paper, St. Pete Beach, FL.
Zhang Hui* and Sekar Raju (February, 2024), “Busy Bias: Your Busyness Indicates Competence, Mine Does Not”, the Winter AMA Conference, Competitive paper, Virtual presentation, St. Pete Beach, FL.
Zhang Hui* and Sekar Raju (February, 2024), “Busy Bias: Your Busyness Indicates Competence, Mine Does Not”, the SPSP Annual Conference SJDM Preconference, Working paper, San Diego, CA.
Zhang Hui* and Sekar Raju (November, 2023), “Busy Bias: Your Busyness Indicates Competence, Mine Does Not”, the Society for Judgment and Decision Making Annual Meeting, Working paper, San Francisco, CA.