Hui is a Marketing PhD candidate at Ivy College of Business, Iowa State University. 

Hui researches how consumers make decisions and how these choices affect their well-being. Many of her ideas come from her own life as a consumer. Welcome to share your consumer experiences and explore how they can inspire research! Her research has been published in journals and conferences, such as the Journal of Business Research, Conferences of the Association for Consumer Research (ACR), American Marketing Association (AMA), Society for Consumer Psychology (SCP), among others. 

You can find more information about her research, education, service and other information through CV. 

NEWS!

 9/9/2025: Shout-outs to Kayde for also making his website, if you are interested in Aerospace, take a look at his cool work: Kayde Bowers

 7/15/2025: Hui is on the job market!