Hui Zhang, Ph.D.
Assistant Professor of Marketing
Bridgewater State University
Hui Zhang, Ph.D.
Assistant Professor of Marketing
Bridgewater State University
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Assistant Professor of Marketing
Bridgewater State University
Hui, Zhang, Ph.D., is an Assistant Professor of Management and Marketing at the Ricciardi College of Business, Bridgewater State University.
Hui, Zhang, Ph.D., is an Assistant Professor of Management and Marketing at the Ricciardi College of Business, Bridgewater State University.
Dr. Zhang researches how consumers perceive and make decisions that affect their well-being. Many of her ideas come from her own life as a consumer. Welcome to share your consumer experiences and explore how they can inspire research! Her research has been published in journals and conferences, such as the Journal of Business Research, Conferences of the Association for Consumer Research (ACR), American Marketing Association (AMA), Society for Consumer Psychology (SCP), among others.
Dr. Zhang researches how consumers perceive and make decisions that affect their well-being. Many of her ideas come from her own life as a consumer. Welcome to share your consumer experiences and explore how they can inspire research! Her research has been published in journals and conferences, such as the Journal of Business Research, Conferences of the Association for Consumer Research (ACR), American Marketing Association (AMA), Society for Consumer Psychology (SCP), among others.
You can find more information about her research, teaching, education, service, and other information through CV.
You can find more information about her research, teaching, education, service, and other information through CV.
NEWS!
NEWS!
06/01/2026: Hui successfully defended her dissertation and became Dr. Zhang!
01/02/2026: Hui receives the 2025 Graduate Teaching Excellence Award at Iowa State University
09/09/2025: Shout-outs to Kayde for making his website, if you are interested in Aerospace, take a look at his cool work: Kayde Bowers
07/15/2025: Hui is on the job market!
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