Howard Pong-yuen Lam and Vincent Chi Wong (2022), “Hierarchical Branding Strategy for New Product Launch: Evidence from China”. In Chinese Innovation and Branding Leaps, edited by Serdar S Durmusoglu, Singapore: World Scientific Publishing, 103-136
Howard Pong-yuen Lam and Shiyu (Tracy) Lu (2022), “Corporate Branding Strategy for New Companies in China: Lessons Learned from GoGoVan and LaLaMove”. In Chinese Innovation and Branding Leaps, , edited by Serdar S Durmusoglu, Singapore: World Scientific Publishing, 137-150
Vincent Chi Wong, Lei Su and Howard Pong-yuen Lam (2020), “When Less is More : How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes,” Journal of Marketing, OnlineFirst, May 14, 2020.
Lei Su, Chi Wong and Howard Pong-yuen Lam (2015), “Communication Strategies For Conveying a Partial Reduction in Negative Product Attributes,” ACR North American Advances.
P.Y. Lam, A. Chan, H. Gopaoco, K. Oh, and T.H. So (2013), “Dual branding strategy for a successful new product launch in China,” Business Horizons.
Kin-nam Lau, Kam-hon Lee, Ying Ho, Howard Pong-yuen Lam (2004), “Mining the web for business intelligence: Homepage analysis in the internet era,” Journal of Database Marketing, 12(1), 32-54.
Kin-nam Lau, Howard Pong-yuen Lam (2002), “Economic Freedom Ranking of 161 Countries in Year 2000: A Minimum Disagreement Approach,” Journal of the Operational Research Society, 53, 664-671.
Kin-nam Lau, Kam-hon Lee, Howard Pong-yuen Lam (2001), “Web-site Marketing for the Tourism Industry: A Rejoinder,” Cornell Hotel and Restaurant Administration Quarterly, 42(6), 66-67.
Kin-nam Lau, Kam-hon Lee, Howard Pong-yuen Lam, Ying Ho (2001), “Web-site Marketing for the Travel-and-Tourism Industry,” Cornell Hotel and Restaurant Administration Quarterly, 42(6), 55-62.