Prof. Howard Pong Yuen LAM is Associate Professor of Practice in Marketing at The Chinese University of Hong Kong (CUHK) Business School.  Prior to re-joining CUHK, he was Director (Marketing and Communications) of School of Management and Economics at CUHK-Shenzhen in 2017-2019, Associate Director of EMBA Programme at CUHK Business School in 2013-2016.

Before joining the academia, he was head of marketing or general manager with rich commercial experience and a track record of sustained leadership and innovation for over 25 years. He had worked at P&G, McDonald’s, Coca-Cola and other multinational companies. With his excellent marketing strategy and cross-functional leadership, he won several global awards during his tenure at Coca-Cola. Among the global recognitions is the best new product launch for Minute Maid juice drink with pulp. It is the first juice drink from a developing country to become globally available. Other awards include the best brand marketing asset programme, the best implementation of marketing communication campaign, the best in show for carbonated beverages, and the best juice drink advertising.

Prof. Lam is passionate about solving business problems and developing new theories and frameworks through research. He was co-investigator for a research grant from the HKSAR government in 2014-17. His research interests include branding strategy, new product launch, marketing communications for products with reduced negative attribute. His research studies were published in the Journal of Marketing, Business Horizons, Journal of Database Marketing and Customer Strategy Management, Journal of the Operational Research Society, and Cornell Hotel and Restaurant Administration Quarterly. To enhance course relevancy and practicality, he also conducted case research with co-authors and got business cases published by Ivey case centre and listed at Harvard case centre.

Prof. Lam was born and grew up in Hong Kong. He obtained a bachelor’s degree in computer science in 1986 and an MBA degree in 1988, both from CUHK. While he was a full-time marketer, he conducted rigorous academic research and received a PhD degree in marketing from CUHK in 2000, and an MSc degree in financial management from the University of London in 2005. He also completed the General Manager Programme at Harvard Business School Executive Education, and is an affiliate at The Association of Chartered Certified Accountants (ACCA) after completing all the required examinations.

Prof. Lam is active in contributing to the society. He was one of the judges for the Retail Technology Adoption Scheme for the HKSAR government in 2014-19.

Teaching Areas

Marketing Management

Marketing Research

Research Interests

Branding Strategy

New Product Launch

Data Mining/Text Mining

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Pong Yuen LAM