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After showing success on apps like WeChat, miniature app-like experiences recently caught the attention of Western tech firms like Apple and Snapchat. These companies have begun to build out and launch similar programs to WeChat.

But what exactly do these apps look like, and how do they benefit the brands that launched them? Below, I'll highlight a few major mini-program platforms and give you a look at what these mobile experiences look like for brands.

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A 2017 report from TechCrunch described Mini-Programs as basic app experiences that could be accessed via WeChat. Although tech journalists describe these as mini-apps, Tencent could not label them as "apps" because they worried about infringing upon Apple and Google trademarks.

For users, a mini-program like Tesla's gives them the ability to connect with friends on WeChat, while learning about Tesla in the same session. Meanwhile, Tesla's content spreads awareness about its business to possible audiences or buyers who use WeChat.

At this point, the WeChat Mini Program is only available for the app's original Chinese version, Weixin. However, if a marketer is trying to grow awareness on this platform, they can apply for a Mini Program account. Mini-program app creators will require a developer to create the experience. According to a WALKTHECHAT review of mini-programs, this aspect can be somewhat tricky:

Snap Minis, announced in 2020, are miniature branded experiences within the Snapchat app. To access Snap Minis, a user opens a chat with a friend or group. Then they'll click on the spaceship icon, which reveals a number of searchable mini-programs. These include a number of different branded experiences from games, to scheduling tools, to meditation applets.

When users click on a miniature program, such as Headspace, they can interact with it in basic ways, such as playing daily meditations. You can also share in-app experiences, such as the meditations you listened to or a score on a gaming app, with your Snapchat contacts.

At this point, Apple Clips will still be inaccessible for brands that can't make their own Apple App Store app. However, they are still an interesting example of mini-apps that are worth noting, especially if your brand does have an app.

Apple App Clips, which launched with iPhone IOS 10.14 update in 2020, are small features of a larger app that's currently available in the App Store. Users can access App Clips by scanning QR codes, walking near an App Clip business with an NFC tag, visiting the brand's website, or clicking on a specially designed link, but users can also find them when using other apps, such as Apple's Messenger or Maps apps.

Although some mini-app programs, such as Apple and Snapchat's are more exclusive and less accessible to smaller brands right now, they could be a helpful marketing tool for more companies in the future. Here's what marketers should keep in mind as mini-app programs grow and expand.

First of all, your brand will likely need to offer a digital tool or store that will improve another major app's experience. For example, Tesla's website already allowed you to look up car charging stations and schedule test drives, so turning this into a mini-app experience would be much easier for developers.

Because you'll need a strong digital presence and online business capabilities, mini-apps might not be possible for many small businesses yet -- especially in the U.S. where they are just now being embraced. However, as the world becomes more connected to apps, this strategy could become more accessible to you later on.

Think of mini-apps like a website integration or a brand partnership project. A major brand likely wouldn't have an integration with a competitor's tool or partner with a business that doesn't target similar audiences. In the mini-app space, the thinking might be similar.

Ultimately, big app brands will opt to host mini-programs that spread awareness to businesses with similar audiences and offer digital experiences that keep users on their main app longer. This is likely why companies such as Snapchat and WeChat require brands to apply for their mini-programs, rather than just allowing them to buy space for a mini-app.

In some cases, you might not need your own in-house developer to have a mini-app. In WeChat's case, the company offers a mini-program where brands can apply and pay to have a mini-app experience made and launched for them.

As noted above, large platforms that offer mini-programs will selectively look for partners who can offer digital tools or experiences that improve each user's time on their main app. And, even though larger platforms might be more involved with producing a mini experience for smaller brands, these partners will still likely spend some time and money on ensuring that their program offers a glitchless experience.

The good news? Although many companies can't launch a mini-app, just yet, they don't necessarily need to. If you never see this tactic fitting into your strategy, there are plenty of ways you can boost mobile or online awareness without any sort of app.

Mini-apps extend the functionality of your ebooks with value, enriching the interactive experience your users receive from your ebooks. Download free or paid mini-apps, and add them to your ebook through Kotobee Author.

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Where are my apps? You can find the apps in the Applications folder in your Finder window. You can open apps from the folder or drag them to your Dock. This folder includes a subfolder, Utilities, where you can locate Disk Utility , Keychain Access , Migration Assistant , VoiceOver Utility , and other useful utilities.

I must say, I am happy with my Apple TVs (8 between my 2 houses). I tried a Fire a couple of years ago and while mini apps were a (minor) plus, I was underwhelmed and quickly reverted to the Apple TV.

ps.... I have the Samsung - but don't like to use it for streaming. For shits and giggles I played around with the "smart" features. There was a noticeable difference with using the TV's internal apps vs AppleTV. (speed and quality). I use my Samsung only for the picture...it's a dumb tube for me.

Having problems with the mini universal apps for the newest Sony tv series. (AG9)

When i choose a mini driver, the tv switches to the selected source (eg. netflix/amazon video) but the remote is ignoring any further input. Volume control is still working on the tv, but it seams that the driver did not understand that he still needs to control the sony tv as endpoint in the mini driver mode.

I need to switch back to the "sony tv" as source and the remote is working again.

i can debug the driver but the keypress is not visible in the log.

is there anyway to tell the minidriver that he needs so use the tv as a endpoint for the remote controls?

The popularity of mini applications allows WeChat to control the entire e-commerce experience. Brands are drawn to the increased engagement with users, with interactions and purchases taking place inside the app. By expanding into the tech, Snap and TikTok are anticipating a similar trend in the U.S. But, the universal appeal of mini apps remains in doubt.

Poshmark and Verishop, two platforms that combine e-commerce with social media, recently launched Minis with an emphasis on curation. The companies view their mini programs as a way of reaching new shoppers, while also boosting the profile of their brand partners or sellers. They are also trying to meet their users on the social apps they frequent.

Silicon Valley has been nursing super-app ambitions for years. Facebook has long offered mini games and, in 2019, began pivoting toward e-commerce services and payments for its suite of interconnected apps; Messenger, Instagram and WhatsApp.

Sphero makes coding apps to complement Sphero robots and Design-and-Build STEAM Kits for kids of all skill levels. Sphero's apps bring learning to life while building lasting coding and computer science knowledge.

I read the native height of the phone to size my display output, and determine top and bottom keep out areas. This is a tab based app. My display is purely programmatic, it is graphically layed out based on screen dimension only. On the iPhone 12 mini, the display is smaller than it should be. The other iPhone 12 types display correctly.

While testing my new app on various iPhone types in the xcode simulator, theylooked correct. But when I put the app on my iPhone 12 mini, the display was smaller than it should be. I learned the simulator returns the value 2436 for native height, but the phone returns the value 2340.This code examines the display and tells me how much to reserve on the top and bottom of the screen by type of phone:

The iPhone 12 mini has a physical screen resolution of 1080 x 2340 pixels (476 ppi). This is lower than the native resolution reported by the operating system (using nativeBounds on UIScreen). I assume this is to maintain compatibility with the resolutions of the 5.8" models (iPhone X/XS/11 Pro).

As you indicated you have problem just for on the iPhone 12 mini simulator. Then Why do you need all checking logic ? Just be sure you working on simulator and catch the iPhone 12 mini and make your adjustment. I think that extension would make sense.

TL;DR: Mini Apps can be launched from a customized menu button. This simply offers a quicker way to access the app and is otherwise identical to launching a mini app from an inline button.

Mini App Bots can request to be added directly to a user's attachment menu, allowing them to be quickly launched from any type of chat. You can configure in which types of chats your mini app can be started from the attachment menu (private, groups, supergroups or channels).

A good example is the SF Express mini program for postal shipments. Compared with the more comprehensive mobile app, this mini program addressed occasional usage by centering the design around the most common user task, Schedule pickup. 2351a5e196