Privacy Policy
Last updated: June 2026
HOOK is made by Steppe Summit Studio. There is no account and no sign-up. We do not track you, we do not run ads, and we do not sell or share your data. Almost everything stays on your device.
What we process to make a thumbnail
When you generate a thumbnail, the text you enter (your video title, and if you pick "Other," the topic you describe), your style choices, and any photo you add are sent to our AI providers solely to produce that thumbnail and return it to you. We do not attach your name, email, or any identifier to these requests, and we do not keep them on our own servers.
Your photos
If you add a photo, it is used only for the generation you requested and to lift your subject on-device. Photos are never uploaded anywhere except the image request you trigger. We do not use your photos to train any model.
What is stored on your device
Your generated thumbnails, projects, edit history, streaks, preferences, and credit balance are stored only on your device. Deleting the app, or using Settings then reset all content, removes this data.
Purchases
Credit packs are sold through Apple In-App Purchase. Apple processes the payment; we never see your card or Apple Account details. We receive only the anonymous transaction Apple provides so we can add the credits you bought.
Third-party AI providers
Thumbnail art-direction uses the Anthropic Claude API and image generation uses the Google Gemini API. Your prompt text and any photo for a given generation are processed by these providers under their terms and privacy policies.
Analytics and tracking
None. HOOK contains no third-party analytics, no advertising identifiers, and no cross-app tracking.
Children
HOOK is not directed to children under 13 and we do not knowingly collect data from them.
Contact
Questions about privacy? Email pradeep.aneesh@gmail.com.