Kim, Ho (2026), “How Paywall Suspensions Expand Digital Access: Evidence from Branded News App Downloads,” Information Economics and Policy. 72. 101161.
Core, Jesse and Ho Kim (2026), “Beyond the Shelf: How Reallocating Shelf Space from Established to Emerging Brands Enhances Store Performance through Dynamic Brand-Level Effects,” Journal of Applied Marketing Theory. June 2026.
Kim, Ho (2026), “Media and Entertainment Marketing.” In Oxford Bibliographies in Marketing. Ed. Shrihari Sridhar. New York: Oxford University Press. June 2026.
Kim, Su Jung*, Ho Kim*, Jaewon Royce Choi, and Edward C. Malthouse (2024), “Newly Subscribed! The Effects of Email Newsletters on News Habit Formation and Subscriber Retention during Onboarding: Evidence from Clickstream and Subscription Data,” 35 (3-4), 87-107, Journal of Media Economics.
* Equal contribution
Kim, Ho, Juncai Jiang, and Norris I. Bruce, (2021) “Discovering Heterogeneous Consumer Journeys in Online Platforms: Implications for Networking Investment,” Journal of the Academy of Marketing Science, 49 (2), 374-396.
Kim, Ho, (2021) “Do Online Searches Influence Sales or Merely Predict Them? The Case of Motion Pictures,” European Journal of Marketing, 55 (2), 337-362.
Kim, Ho, Reo Song, and Youngsoo Kim (2020), “Newspapers’ Content Policy and the Effect of Paywalls on Pageviews,” Journal of Interactive Marketing, 49, 54-69.
Featured on Marketing EDGE.
Song, Reo, Ho Kim, Gene Lee, and Sungha Jang (2019), “Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis,” Journal of Business Ethics, 158 (3), 743-761.
Media Coverage: Huffington Post, The Globe and Mail, ScienceDaily, EurekAlert, Daijiworld, The Asian Age, Business Standard, DNA India, Firstpost, The Indian Express, Deccan Chronicle, Phys.org.
Song, Tae Ho, Sang Yong Kim, Ho Kim, and Jin Won Lee (2019), “Rival-Benefitting Effect of Advertising: Experimental Extension and Empirical Investigation,” International Journal of Advertising, 38 (4), 603-627.
Kim, Ho and Norris I. Bruce, (2018), “Should Sequels Differ from Original Movies in Pre-Launch Advertising Schedules? Lessons from Consumers’ Online Search Activity,” International Journal of Research in Marketing, 35 (1), 116-143.
Jang, Sungha, Jinsoo Kim, Reo Song, and Ho Kim, (2018), “Advertising Strategy and Its Effectiveness on Consumer Online Search in a Defaming Product-Harm Crisis” Asia Pacific Journal of Marketing and Logistics, 30 (3), 705-724.
Selected as an Outstanding Paper in the 2019 Emerald Literati Awards.
Kim, Ho and Dominique M. Hanssens (2017), “Advertising and Word-of-Mouth Effects on Pre-Launch Consumer Interest and Initial Sales of Experience Products,” Journal of Interactive Marketing, 37, 57-74.
Media Coverage: Maeil Business Newspaper (S. Korea).
Kim, Ho and Norris I. Bruce (2023), “A Dynamic Bayesian Causal Mediation Model,” Kilts Center at Chicago Booth Marketing Data Center Working Paper Series.
Kim, Moon-soo and Ho Kim (2007), “Is There Early Take-off Phenomenon in Diffusion of IP-Based Telecommunications Services?” Omega, 35 (6), 727-739.
Kim, Moon-soo and Ho Kim (2004), “Innovation Diffusion of Telecommunications: General Patterns, Diffusion Clusters and Differences by Technological Attributes,” International Journal of Innovation Management, 8 (2), 223-241.
Kim, Ho and Norris I. Bruce (2023), “A Dynamic Bayesian Causal Mediation Model,” Kilts Center at Chicago Booth Marketing Data Center Working Paper Series.
Chung, Doug J., Ho Kim, and Reo Song (2020), “The Comprehensive Effects of a Digital Paywall Sales Strategy”
- Media Coverage: Forbes, Harvard Business School Working Knowledge.
Yoo, Shijin, Dominique M. Hanssens, and Ho Kim (2012), “Marketing and the Evolution of Customer Equity of Frequently Purchased Brands,” Unpublished paper.