Refereed Journal Articles
Marketing
Kim, Ho, Juncai Jiang, and Norris I. Bruce, (2021) “Discovering Heterogeneous Consumer Journeys in Online Platforms: Implications for Networking Investment,” Journal of the Academy of Marketing Science, 49 (2), 374-396.
Kim, Ho, (2021) “Do Online Searches Influence Sales or Merely Predict Them? The Case of Motion Pictures,” European Journal of Marketing, 55 (2), 337-362.
Kim, Ho, Reo Song, and Youngsoo Kim (2020), “Newspapers’ Content Policy and the Effect of Paywalls on Pageviews,” Journal of Interactive Marketing, 49, 54-69.
Featured on Marketing EDGE.
Song, Reo, Ho Kim, Gene Lee, and Sungha Jang (2019), “Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis,” Journal of Business Ethics, 158 (3), 743-761.
Media Coverage: Huffington Post, The Globe and Mail, ScienceDaily, EurekAlert, Daijiworld, The Asian Age, Business Standard, DNA India, Firstpost, The Indian Express, Deccan Chronicle, Phys.org.
Song, Tae Ho, Sang Yong Kim, Ho Kim, and Jin Won Lee (2019), “Rival-Benefitting Effect of Advertising: Experimental Extension and Empirical Investigation,” International Journal of Advertising, 38 (4), 603-627.
Kim, Ho and Norris I. Bruce, (2018), “Should Sequels Differ from Original Movies in Pre-Launch Advertising Schedules? Lessons from Consumers’ Online Search Activity,” International Journal of Research in Marketing, 35 (1), 116-143.
Jang, Sungha, Jinsoo Kim, Reo Song, and Ho Kim, (2018), “Advertising Strategy and Its Effectiveness on Consumer Online Search in a Defaming Product-Harm Crisis” Asia Pacific Journal of Marketing and Logistics, 30 (3), 705-724.
Selected as an Outstanding Paper in the 2019 Emerald Literati Awards.
Kim, Ho and Dominique M. Hanssens (2017), “Advertising and Word-of-Mouth Effects on Pre-Launch Consumer Interest and Initial Sales of Experience Products,” Journal of Interactive Marketing, 37, 57-74.
Media Coverage: Maeil Business Newspaper (S. Korea).
Other Areas
Kim, Moon-soo and Ho Kim (2007), “Is There Early Take-off Phenomenon in Diffusion of IP-Based Telecommunications Services?” Omega, 35 (6), 727-739.
Kim, Moon-soo and Ho Kim (2004), “Innovation Diffusion of Telecommunications: General Patterns, Diffusion Clusters and Differences by Technological Attributes,” International Journal of Innovation Management, 8 (2), 223-241.