Tommy Hilfiger x Vienna

In a class assignment, I created a visual merchandising store package for Tommy Hilfiger in Vienna Austria. This process started with a deep dive into the Vienna shopper and their needs and then cross referencing that with the target audience of Tommy Hilfiger. Then I created a scaled floorplan that included assigned spaces for all merchandise and areas for staff and customers. Lastly, I created a 3D rendering of the space and presented all parts of this project to my colleagues.