The global digestive health market was valued at USD 37.93 billion in 2019 and is projected to increase from USD 42.19 billion in 2020 to USD 71.95 billion by 2027, registering a CAGR of 7.9% during 2020–2027. In 2019, Asia Pacific led the market, accounting for 46.48% of the total share.
The digestive health market is growing rapidly, fueled by increasing awareness of gastrointestinal disorders, rising demand for probiotics, prebiotics, and functional foods, and a stronger focus on preventive healthcare. Changing dietary habits, sedentary lifestyles, and the rising incidence of conditions such as indigestion, irritable bowel syndrome, and lactose intolerance are further driving market demand. Advances in gut microbiome research and innovations in dietary supplements and functional beverages are also supporting market expansion. However, high product costs, limited awareness in some regions, and regulatory challenges related to health claims remain key restraints. Despite these hurdles, the market continues to gain momentum as consumers increasingly prioritize digestive wellness as part of overall health management.
Learn more here:
https://www.fortunebusinessinsights.com/digestive-health-market-104750
Market Segmentation
The digestive health market can be segmented by product type into probiotics, prebiotics, enzymes, dietary supplements, and functional foods and beverages. By application, it includes lactose intolerance, irritable bowel syndrome, indigestion, and other gastrointestinal conditions. Segmentation by distribution channel highlights sales through pharmacies, health stores, supermarkets, and online platforms. The market is also segmented by end-user into adults, children, and the elderly, reflecting diverse consumer groups seeking digestive health solutions.
List Of Key Companies Profiled:
Yakult Honsha Co., Ltd. (Tokyo, Japan)
Cie Gervais Danone (Paris, France)
Sanofi (Paris, France)
BASF SE (Ludwigshafen, Germany)
Bayer AG (Leverkusen, Germany)
Hansen Holding A/S (Hørsholm, Denmark)
Nestle S.A. (Vevey, Switzerland)
Deerland Probiotics & Enzymes, Inc (United States)
DuPont (Delaware, United States)
Market Growth
The digestive health market is expanding due to rising awareness about gastrointestinal disorders, increasing consumer focus on preventive healthcare, and growing demand for probiotics, prebiotics, and dietary supplements. Lifestyle changes, poor dietary habits, and a rise in conditions such as irritable bowel syndrome and acid reflux are further contributing to the need for digestive health products. Technological advancements in functional food formulations and greater emphasis on gut microbiome research are also fueling market growth.
Market Restraining Factors
High costs of premium digestive health products and limited awareness in developing regions act as major restraints on market growth. Regulatory challenges related to health claims on supplements and functional foods also pose hurdles for manufacturers. Consumer skepticism about the efficacy of certain digestive health products and availability of counterfeit or low-quality supplements further restrict adoption. Additionally, limited clinical evidence for some probiotics and natural remedies creates barriers to widespread acceptance.
Regional Analysis
North America leads the digestive health market due to high consumer awareness, strong demand for functional foods, and growing use of dietary supplements. Europe shows steady growth driven by regulatory emphasis on gut health, rising adoption of probiotics, and increasing cases of digestive disorders. The Asia-Pacific region presents significant growth opportunities due to a large population base, expanding middle-class consumer segment, and growing preference for natural and functional food products. Latin America is witnessing rising demand driven by changing dietary patterns and awareness campaigns, while the Middle East and Africa show slower growth due to limited awareness and lower accessibility of premium digestive health products.