Skills/Competencies
Knowlege and expertise of APA style writing
Written communication
Ability to create engaging content
Innotative and critical thinking
Awarness of the latest media trends and agendas
News Releases
Created for CIED announcing two upcoming events, focusing on clear messaging, audience engagement, and strong calls to action.
Stategic Messaging Plan
Strategic messaging plan developed to promote a clothing swap event, focusing on sustainability, community engagement, and clear audience targeting.
PSA
Wrote a PSA radio script designed to communicate key information in a concise, engaging format tailored for audio audiences.
Press Release
Developed a press release announcing a new marshmallow addition to Lucky Charms, focusing on engaging, brand-aligned messaging and consumer appeal.
Provides additional information about a Wegmans as a company as well as the opening of the Manhattan location.
A method of informing the media on the upcoming Wegmans grand opening. Includes graphics along with crucial information such as date, time, etc.
A pitch example to possible media outlets about an upcoming golf tournament.