Hospitality involves being friendly and making guests feel comfortable and welcomed. Hospitality can be performed in any place where a service is provided. Well-known examples of this in the "hospitality industry" are hotels, theme parks and restaurants, but can be done in any service focused establishment. Many customers expect a certain level of hospitality depending on the price and quality of a hospitality business. Therefore, in the hospitality industry, it is important that staff have hospitality in their services and actions involving customers.