University of Florida Homecoming & Gator Growl 

The University of Florida Homecoming & Gator Growl event was my first true experience in event management. The processes leading up to the concert performances are  complicated but interconnected to where every task must be met in order to stay on track for the final goal. These tasks keep all production teams on the same page and require extensive collaboration. This collective effort proved successful with positive engagement leading up to and through the event.

We were able to install an entire seasonal social media strategy across multiple platforms while tracing engagement data with various software such as Google Analytics and in-house data analysis strategies. These advertising and marketing efforts played a big role in the sucess of the campaign during a global pandemic. 

The team did an excellent job with displaying unique talent across all promotional material while constantly bringing positive energy and ideas to keep the process exciting.