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M.Com 4th Semester

COM 4016: Strategic Management

Objectives:

To help students understand strategy making process that is informed integrative and responsive to

rapid changes. It also familiarise the learner about the organization’s mission, vision and objectives,

developing policies and plan to understand the analysis and implementation of strategic management

in strategic business units.

Course Outcome:

Ability to interpret and illustrate the organization’s mission, vision and objectives and can also analyse the implementations of strategic decisions in strategic business units.

1. Corporate strategy & Planning: Concept Strategy-organizational purpose and missions Objective and Goals- Policies-Programme Strategies, Kinds of Strategies-McKinsey 7-S framework-Corporate Policy & Planning in India-Definition-Characteristics-benefits- Why Corporate planning fails.

2. Board of Directors: Role & Function- Responsibility of BOD’s- Size, Types and composition of Boards- Boards in Public & Private Sector Enterprises, Enhancing Boards Effectiveness Top Management- CEO- Role & Functions of top management- Corporate values.

3. SWOT Analysis: Environmental analysis- Constituents and Impacts Assessing the impact of

Opportunities-Competitive Analysis- Economist’s Viewpoint- Marketing Viewpoint- Porter’s Framework- Competitor. Analysis-Strategy-Performance-Strengths & Weaknesses- Reaction; Internal Corporate Analysis- Criteria for determining & measuring Strengths & Weaknesses- Identifying Strengths & Weakness- Concept of Synergy.

4. strategic Analysis: Cost Dynamics- Cost levels in India-Causes & Effects of High Cost in India-Break-Even Analysis-Sensitivity Analysis-portfolio Display Matrics-Boston Consulting Group’s Growth Share Matrix; McKinsey Matrix- Artur D. Little Company’s matrix; Operating & Financial, Analysis- Techniques of strategic Financial Analysis- Financial Ratios, Return on Sales & Investment.

5. Strategic Choices: Strategic alternatives- classification- selection; Diversification-TypesRelated & Unrelated-Integration-synergy; diversifications vs. Expansion- Mergers & acquisitions- Merger Motivations- screening process- Valuation for Mergers & Acquisitions Merger policies.

6. Implementation & evaluation of Strategy: Resource Allocation-Organisation structure Leadership-Communication of strategy-evaluation and control of strategy-evaluation & control process- key variables-performance standards Analysis & follow up action for control-problems of control systems, turnaround strategies

7. Case Studies: What is case? –Objective of Case Method-Benefits Analytical Tools-SWOT Analysis-Ratio analysis-Portfolio Analysis-Strategic Audit-Guide for Case Preparation.

Books Recommended:

1. Corporate Business Policy and Planning –P.K. Ghosh, Sultan Chand Sons, New Delhi-2.

2. Corporate Strategy – Ranjan Das, Tata McGraw Hill Pub. Company.

3. Business Policy-Azhar Kazmi, Tata McGraw Hill.

4. Business Policy and Strategic Management – Cherruneelam Francis, Himalaya Publishing House.