M.Com 4th Semester
COM 4026: Entrepreneurship Management
Objectives:
This Course aims at imparting Entrepreneurial education to the students by giving an overview of who the entrepreneurs are and what competences are needed to become an entrepreneur.
Course Outcome:
Ability to initiate, manage and carry out small business enterprises.
Marks: 80
UNIT I:
Importance of entrepreneurship in 21st century, Historical evolution of entrepreneurship, theories of
entrepreneurship, Entrepreneurship and economic development, private entrepreneurship in India, status and prospects. Entrepreneurship in the world, Global Entrepreneurship Monitoring (GEM) study reports. Role models in entrepreneurship in India and abroad (Case studies).
UNIT II:
Entrepreneurial Process and business opportunities, Timmon’s model, opportunity identification process, contemporary entrepreneurial opportunities, conceiving business opportunities in different sectors. Evaluating business opportunities, different entrepreneurship support services, role of support organisations like SIDBI, IIE, MSME institutes etc. Steps in setting up of a business enterprise (Case studies)
Unit III:
Concept of MSME sectors in India. MSME Act 2006, MSME sector as germinating bed for small enterprises. Financing of enterprises, effect of over or less capitalisation, capital structure planning, role of debt or equity in capital structure. Business plan preparation, capital structure of a small enterprise, Estimating fixed capital and working capital requirement, establishing feasibility of a business plan. Role of Creativity and techno commercial innovation for business success, Management of functional areas in the start-up phase and growth phase.
Unit IV:
Different modes of start-up finance. SME promotion scheme of Government, Angel investors and venture capital, venture capital financing in India. Funding the start up with venture capital, Stages of venture capital financing. Business feasibility assessment process of venture capitalist
Books Recommended:
1. Indian Entrepreneurship and Industries: Challenges Ahead- Dr. Vivek Deolankar, Commonwealth Publishers, New Delhi, 1996.
2. Management of Small Scale Industries- Dr. Vivek Deolankar, Commonwealth Publishers, New Delhi, 1996.
3. Entrepreneurship of Small Scale Industries; Concept Growth Management M.U. Deshpande, Deep and Deep Publications, New Delhi, 1982.
4. Labour Laws- Taxman, Taxman Allied Services, (P) Ltd. New Delhi, 1995.
5. Small-Scale Industries and Entrepreneurship- Dr. Vasanta Desai, Himalaya Publishing, 1st Edn. 1995.
6. Entrepreneurial Challenge in Under Developed Sectors- P. Subba Rao & M. Sundaram, Entrepreneurial Development Programme Series, Kanishka Publishers Distributors, Delhi, 1993.
7. Self-Mode Impact Making Entrepreneurs- Research Team by Gautam Raj Jani and M. Akbar Ansari, Entrepreneurship Development Institute of India, Ahmedabad 1988.
8. No-born- The created entrepreneurs- Jose Sub astian and Thakur, Entrepreneurship Development Institute of India, Ahmedabad 1994.
9. Zimmerer: Essential of Entrepreneurship and Small Business Management, Pearson Education, Delhi-6.
ENTREPRENEURSHIP MANAGEMENT
2. Write short notes on (any five)
5×5=25
(a) Characteristics Of business opportunities
Answer: Business opportunities can vary in nature, but here are some common characteristics often associated with them:
1. Profit Potential: A good business opportunity should have the potential to generate profits. It should offer a viable market with sufficient demand and a favorable price point that allows for revenue generation and profitability.
2. Market Demand: A business opportunity should be based on a product or service that addresses a significant market need or fulfills a gap in the market. Understanding the target market and its demands is crucial for identifying viable opportunities.
3. Scalability: An attractive business opportunity often has the potential for growth and scalability. It should be possible to expand the business and increase its operations, customer base, or market reach over time.
4. Competitive Advantage: A successful business opportunity typically offers a unique selling proposition or a competitive advantage over existing alternatives. This can include factors such as innovative features, superior quality, lower costs, better customer service, or a differentiated business model.
5. Sustainability: Long-term sustainability is an important characteristic of a good business opportunity. It should have the potential to adapt to changing market conditions, withstand competition, and remain relevant over time.
6. Feasibility: A business opportunity should be realistic and feasible in terms of resources, skills, and infrastructure required to execute it. Assessing the feasibility of the opportunity helps determine if it can be effectively pursued and implemented.
7. Risk and Return: Business opportunities inherently involve risks, but the potential returns should outweigh the risks involved. Assessing the risk-reward ratio is essential for evaluating the attractiveness of an opportunity.
8. Compatibility with Skills and Interests: A good business opportunity should align with the entrepreneur's skills, interests, and expertise. Having a passion for the industry or the product/service being offered can contribute to the overall success and satisfaction of the venture.
These characteristics can serve as a general framework for evaluating and identifying promising business opportunities, but it's important to conduct thorough research and analysis before making any decisions.
(b) Atal Innovation Mission?
Answer:
The Atal Innovation Mission (AIM) is an initiative launched by the Government of India to foster innovation and entrepreneurship among the youth of the country. It was established in 2016 as part of the NITI Aayog (National Institution for Transforming India), which is a policy think tank of the Indian government.
The primary objectives of the Atal Innovation Mission are as follows:
1. Promoting a culture of innovation and entrepreneurship: AIM aims to create an ecosystem that encourages and nurtures innovative thinking and entrepreneurial spirit among young Indians. It strives to foster a culture of innovation from an early age and supports the development of an entrepreneurial mindset.
2. Supporting Atal Tinkering Laboratories (ATLs): One of the key components of AIM is the establishment of Atal Tinkering Laboratories in schools across India. These labs provide students with access to tools, equipment, and resources to tinker, experiment, and innovate. The aim is to promote creativity, problem-solving skills, and hands-on learning.
3. Encouraging start-up incubation: AIM facilitates the establishment and operation of incubation centres and innovation hubs called Atal Incubation Centers (AICs). These centers provide mentorship, guidance, and infrastructure support to startups, helping them turn their innovative ideas into commercially viable products and services.
4. Funding and grants: AIM provides financial support in the form of grants and funding to startups, entrepreneurs, and researchers working on innovative projects. Various programs and challenges are organized to identify promising ideas and provide financial assistance for their development and implementation.
5. Collaboration and partnerships: AIM fosters collaboration and partnerships between academia, industry, and government organizations to create a vibrant innovation ecosystem. It encourages knowledge sharing, networking, and the exchange of best practices to promote innovation and entrepreneurship.
The Atal Innovation Mission has played a significant role in nurturing the spirit of innovation and entrepreneurship in India. Through its various initiatives, it aims to empower the youth, harness their potential, and create an innovation-driven ecosystem that contributes to the country's economic growth and development.
(c) Objectives of EDP
Answer: EDP stands for Entrepreneurship Development Program. The objectives of an EDP may vary depending on the specific program and its target audience. However, here are some common objectives of Entrepreneurship Development Programs:
1. Enhancing entrepreneurial skills and knowledge: One of the primary objectives of an EDP is to equip participants with the necessary skills, knowledge, and competencies required to start, manage, and grow a business. It aims to develop entrepreneurial mindset, creativity, problem-solving abilities, financial literacy, marketing skills, and other relevant capabilities.
2. Cultivating an entrepreneurial mindset: EDPs focus on developing an entrepreneurial mindset among participants. This involves encouraging traits such as risk-taking, innovation, opportunity recognition, adaptability, and resilience. The program aims to instill a positive attitude towards entrepreneurship and foster the belief that individuals can take control of their own destiny through entrepreneurship.
3. Providing guidance and mentorship: EDPs often provide participants with access to experienced entrepreneurs, industry experts, and mentors who can offer guidance and support. Mentors can share their knowledge, insights, and experiences, helping participants navigate the challenges of entrepreneurship and make informed decisions.
4. Facilitating networking and collaboration: EDPs create opportunities for participants to network with fellow entrepreneurs, industry professionals, investors, and other stakeholders. Networking can lead to valuable connections, partnerships, and collaborations that can support the growth and development of their businesses.
5. Promoting business planning and feasibility analysis: EDPs emphasize the importance of proper business planning and feasibility analysis. Participants learn how to develop a comprehensive business plan, conduct market research, assess financial viability, and create strategies for business growth and sustainability.
6. Encouraging access to resources and finance: EDPs may provide information about various sources of funding, financial institutions, and government schemes that support entrepreneurship. Participants learn about financing options, preparing investment pitches, and accessing resources necessary to start or expand their businesses.
7. Fostering awareness of legal and regulatory aspects: EDPs educate participants about legal and regulatory requirements related to starting and operating a business. This includes information about business registrations, intellectual property rights, taxation, employment laws, and other legal obligations.
8. Promoting business incubation and support: Some EDPs offer post-program support in the form of business incubation or acceleration services. This may include access to physical infrastructure, mentoring, networking opportunities, and further guidance to help participants launch and grow their ventures.
Overall, the objectives of an Entrepreneurship Development Program are to empower aspiring entrepreneurs, equip them with the necessary skills and knowledge, and provide a supportive environment that facilitates their entrepreneurial journey.
(d) Creativity vs Innovation
Answer: Creativity and innovation are related concepts but have distinct meanings and implications. Here's a breakdown of the difference between creativity and innovation:
Creativity:
Creativity refers to the ability to generate new and valuable ideas, concepts, or solutions. It involves originality, thinking outside the box, and coming up with novel approaches to problems or opportunities. Creativity is a cognitive process that taps into imagination, divergent thinking, and the ability to make connections between seemingly unrelated concepts. It is about generating ideas that are unique, imaginative, and potentially useful.
Innovation:
Innovation, on the other hand, is the process of implementing and transforming creative ideas into tangible outcomes that bring value to individuals, organizations, or society. It goes beyond generating ideas and involves the practical application of those ideas to create something new or improve existing processes, products, services, or business models. Innovation requires taking calculated risks, experimenting, and implementing change to achieve a desired result. It often involves the collaboration of multidisciplinary teams, iterative development, and an understanding of market needs.
In summary, creativity is the generation of new and valuable ideas, while innovation is the implementation and practical realization of those ideas to create impact. Creativity is the starting point, providing the raw material for innovation. Innovation, on the other hand, is the outcome of creative thinking and involves the execution and implementation of creative ideas to deliver value and make a meaningful difference.
Both creativity and innovation are important for organizations and individuals seeking growth and success. They complement each other, with creativity fostering a culture of idea generation and innovation driving the transformation of those ideas into practical solutions.
(e) Equity financing
Answer: Equity financing is a method of raising capital for a business or project by selling shares or ownership interests in the company to investors in exchange for funds. In equity financing, the investors become shareholders and hold a proportionate ownership stake in the business. Here are some key aspects of equity financing:
1. Issuing Shares: Companies seeking equity financing typically issue shares of stock, representing ownership in the business. The shares may be common shares, which grant voting rights and a share in the company's profits, or preferred shares, which may have certain preferences such as fixed dividends or priority in liquidation.
2. Investors and Shareholders: Equity financing involves attracting investors who are willing to invest capital in the company in exchange for ownership shares. These investors can be individuals, venture capitalists, private equity firms, or even public investors through an initial public offering (IPO). The investors become shareholders and have rights and entitlements based on their share ownership.
3. Capital Injection: Equity financing provides the company with capital to fund its operations, growth, or specific projects. The funds raised through equity financing can be used for research and development, expanding the business, hiring talent, marketing efforts, acquisitions, or other purposes defined by the company's business plan.
4. Ownership Dilution: By issuing shares to investors, the ownership stake of existing shareholders may be diluted. Dilution occurs when the percentage ownership of existing shareholders decreases as new shares are issued to investors. This is a trade-off for accessing additional capital and may impact the control and decision-making power of existing shareholders.
5. Long-Term Capital: Equity financing often provides long-term capital for the business, as there is no obligation to repay the funds raised. Unlike debt financing, which requires repayment of principal and interest, equity financing does not impose a fixed repayment schedule. Instead, the return to investors is typically based on the future success and profitability of the company, such as dividends or capital appreciation.
6. Risk Sharing: Equity financing allows the company to share the risks and rewards of the business with investors. Investors bear the risk of potential losses if the company does not perform well, but they also have the opportunity to benefit from the company's success and increase in valuation.
7. Exit Opportunities: Equity financing may provide investors with opportunities to exit their investment and realize a return on their capital. This can occur through various means, such as a sale of shares to another investor, a merger or acquisition, or the company going public through an IPO.
Equity financing can be an attractive option for businesses that require significant capital, are in high-growth industries, or have limited access to traditional debt financing. However, it involves sharing ownership and control of the business, and companies need to carefully consider the implications and potential dilution when pursuing equity financing.
(f) Social feasibility of a business idea
Answer: Assessing the social feasibility of a business idea involves evaluating its potential impact and acceptance within the broader social context. It considers whether the business idea aligns with societal values, meets social needs, and contributes positively to the community. Here are some factors to consider when evaluating the social feasibility of a business idea:
1. Social Impact: Examine the potential positive and negative social consequences of the business idea. Assess how it may impact various stakeholders, such as customers, employees, local communities, and the environment. Consider if the idea promotes sustainability, social equity, diversity, inclusivity, and ethical practices.
2. Market Demand and Relevance: Evaluate the business idea's alignment with societal needs and preferences. Determine if there is a genuine demand for the products or services it offers and if it addresses a specific social problem or fulfills unmet needs in the market.
3. Stakeholder Engagement: Assess the level of involvement and support from relevant stakeholders. Engage with potential customers, community members, local organizations, and other key stakeholders to understand their perspectives, concerns, and expectations regarding the business idea. Seek feedback and incorporate it into your planning and decision-making.
4. Ethical Considerations: Evaluate the ethical implications of the business idea. Consider factors such as fair treatment of employees, responsible sourcing of materials, transparency in business practices, and adherence to legal and regulatory requirements. Ensure that the business operates with integrity and upholds ethical standards.
5. Social Responsibility: Assess the business idea's commitment to corporate social responsibility (CSR) and sustainable practices. Consider whether the idea promotes social initiatives, community development, philanthropy, or environmental conservation. Demonstrating a commitment to social responsibility can enhance the social acceptability of the business.
6. Cultural Sensitivity: Evaluate whether the business idea respects and accommodates cultural diversity and sensitivities. Consider how it aligns with local customs, traditions, and values. Adapt the business idea and its marketing strategies to be culturally sensitive and inclusive.
7. Long-Term Sustainability: Assess the long-term viability and sustainability of the business idea from a social perspective. Consider how it can contribute to the social and economic development of the community over time. Evaluate if the idea has the potential for scalability, job creation, and fostering social progress.
By considering these factors and conducting thorough research and analysis, you can gain insights into the social feasibility of your business idea. It is important to align your business goals with societal values and address social needs to ensure a positive social impact and enhance the overall acceptance and success of your venture.
(g) Difference between angel investors and venture capitalists
Answer: Angel investors and venture capitalists are both sources of funding for startup companies, but there are several key differences between them. Here are some of the main distinctions:
1. Source of Funds: Angel investors are typically high-net-worth individuals who invest their own personal funds into early-stage start-ups. They may invest as individuals or as part of an angel investor network. Venture capitalists, on the other hand, manage investment funds raised from institutional investors, such as pension funds, endowments, and wealthy individuals. They invest these pooled funds into startups and early-stage companies.
2. Investment Size: Angel investors generally invest smaller amounts of capital compared to venture capitalists. Angel investments can range from a few thousand dollars to a few million dollars. Venture capitalists, due to the larger funds they manage, typically invest significantly larger sums of money, often in the range of several million dollars to tens of millions of dollars or more.
3. Stage of Investment: Angel investors often focus on seed-stage and early-stage startups, providing initial capital to help get the business off the ground. They are typically the first outside investors and may provide funding at the idea or prototype stage. Venture capitalists, on the other hand, often invest in later stages of a company's growth, such as Series A, Series B, or later rounds. They tend to look for more established startups with a proven business model and significant growth potential.
4. Involvement and Expertise: Angel investors often take a more hands-on approach and may provide mentorship, guidance, and expertise to the startups they invest in. They may have industry experience and be willing to actively support the entrepreneur. Venture capitalists, while also providing guidance and support, typically have larger portfolios and may have less direct involvement with each individual company.
5. Return Expectations: Both angel investors and venture capitalists expect a return on their investment, but their return expectations can differ. Angel investors may be more focused on supporting early-stage companies and are often willing to accept a higher level of risk. They may seek a return on investment through a combination of capital appreciation and early-stage exits. Venture capitalists, as professional investors, typically seek higher returns and often have specific targets for return on investment (ROI) or internal rate of return (IRR). They usually aim for a larger exit event, such as an acquisition or an initial public offering (IPO), to generate significant returns for their investors.
6. Investment Criteria: Angel investors tend to have more flexibility in their investment criteria and decision-making process. They may invest based on personal interest, passion for the industry, or a belief in the entrepreneur. Venture capitalists, however, often have more structured investment criteria and due diligence processes. They typically evaluate potential investments based on market size, scalability, competitive advantage, and the potential for a high return on investment.
While there are differences between angel investors and venture capitalists, both play important roles in funding startups and fueling entrepreneurial growth. Entrepreneurs need to understand the characteristics, preferences, and expectations of these investors to effectively pursue the right funding opportunities for their business.
2. Write very short answers to the following: (any four)
3×4=12
(a) What is business model?
Answer: A business model is a conceptual framework that describes the core aspects of how a business operates, creates value, and generates revenue. It outlines the fundamental elements that define how a company delivers its products or services to customers and how it generates profit. A business model encompasses various components, including the value proposition, target market, revenue streams, cost structure, key activities, resources, and key partnerships. Here are some key elements commonly found in a business model:
1. Value Proposition: This refers to the unique value or benefit that a business offers to its customers. It defines the products, services, or solutions provided by the company and the value they deliver to meet customer needs or solve their problems.
2. Target Market: The target market identifies the specific group of customers or market segment that the business aims to serve. It involves understanding the characteristics, preferences, and behaviors of the target audience and tailoring the business's offerings to meet their needs effectively.
3. Revenue Streams: These are the sources of revenue or how the business generates income. Revenue streams can come from various channels, such as product sales, service fees, subscription models, licensing, advertising, or partnerships. The business model outlines the pricing strategy and revenue generation approach.
4. Cost Structure: The cost structure defines the various costs and expenses involved in running the business. It includes both fixed costs (such as rent, salaries, or equipment) and variable costs (such as raw materials or marketing expenses). The business model analyzes and manages the cost structure to ensure profitability and sustainability.
5. Key Activities: These are the core activities and processes that a business undertakes to deliver its value proposition. It includes production, manufacturing, marketing, sales, customer service, research and development, and other key operational activities necessary for the business to function.
6. Key Resources: The key resources encompass the assets, capabilities, and infrastructure required to operate the business. This can include physical resources (such as facilities or equipment), intellectual property, human resources, technology, strategic partnerships, or distribution networks.
7. Key Partnerships: These are strategic collaborations or alliances that a business forms with other organizations or individuals to enhance its capabilities, reach new markets, or access key resources. Partnerships can include suppliers, distributors, manufacturers, technology providers, or other complementary businesses.
A well-defined and effective business model enables a company to create, deliver, and capture value in the market. It provides a roadmap for how the business operates, how it differentiates itself from competitors, and how it achieves profitability and sustainability. Business models can vary across industries and types of businesses, and they can evolve over time as market conditions change or new opportunities arise.
(b) Define entrepreneurial imitation.
Answer: Entrepreneurial imitation refers to the act of observing and replicating successful business ideas, models, or strategies implemented by other entrepreneurs or companies. It involves identifying a business concept or approach that has proven to be successful and imitating or adapting it to one's own entrepreneurial endeavours. The imitation can involve replicating the entire business model or specific aspects such as product features, marketing strategies, operational processes, or customer experience.
Entrepreneurial imitation is a common practice in the business world, as entrepreneurs often draw inspiration from existing successful businesses. It allows entrepreneurs to leverage proven concepts and strategies, reducing the risks associated with innovation and increasing the chances of success. By observing and studying successful businesses, entrepreneurs can identify best practices, market opportunities, and strategies that have already demonstrated viability in the marketplace.
However, it's important to note that entrepreneurial imitation should not be confused with plagiarism or unethical practices. Entrepreneurs engaging in imitation should strive to add value and differentiate their offerings in some way to avoid simply being seen as copycats. This can involve enhancing the product or service, targeting a different market segment, providing better customer service, or incorporating unique features or innovations.
Entrepreneurial imitation can be seen as a starting point for entrepreneurs, providing a foundation upon which they can build and adapt their business ideas. Over time, successful entrepreneurs often strive to differentiate themselves and develop their own unique value propositions, business models, and competitive advantages. Nevertheless, imitation can serve as a valuable learning tool and a way to gain insights and inspiration from successful ventures.
(c) What is environmental scanning?
Answer: Environmental scanning is a strategic management process that involves systematically gathering, analyzing, and interpreting information about the external factors and trends that can impact an organization. It is a proactive approach to understanding the external environment in which a business operates to identify opportunities, threats, and potential areas of strategic focus. Environmental scanning helps organizations stay informed, anticipate changes, and make informed decisions to adapt to their external environment. Here are some key aspects of environmental scanning:
1. External Factors: Environmental scanning focuses on the external factors that can influence an organization's operations, such as economic conditions, technological advancements, social and cultural trends, political and legal factors, and competitive forces in the industry. These factors are often referred to as the organization's "macro-environment."
2. Information Gathering: Environmental scanning involves collecting relevant data and information from various sources, both internal and external to the organization. This can include market research reports, industry publications, government publications, economic indicators, competitor analysis, customer feedback, and emerging trends in the industry. Information can be obtained through primary research, such as surveys or interviews, or secondary research by analyzing existing data and reports.
3. Analysis and Interpretation: Once the information is collected, it is analyzed and interpreted to identify patterns, trends, and potential impacts on the organization. This involves evaluating the significance, relevance, and potential implications of the gathered data. The analysis can be qualitative or quantitative, and it aims to provide insights into the opportunities and threats that the organization may face in its external environment.
4. Strategic Implications: Environmental scanning helps organizations identify opportunities for growth, innovation, and competitive advantage. It also helps them anticipate potential threats and challenges that may arise in the external environment. The information gathered through environmental scanning guides strategic decision-making, including identifying new markets, developing new products or services, adjusting business strategies, or allocating resources effectively.
5. Continuous Process: Environmental scanning is an ongoing and iterative process. The external environment is dynamic and constantly evolving, so organizations need to regularly update their understanding of the environment to stay relevant and responsive. Environmental scanning should be integrated into the organization's strategic planning and decision-making processes to ensure a proactive and adaptive approach.
By conducting environmental scanning, organizations can gain a deeper understanding of the factors influencing their business and make informed strategic choices. It helps organizations identify opportunities and threats, develop strategies to leverage or mitigate them, and maintain a competitive edge in the market.
(d) Explain the meaning of Angel Investor.
Answer: An angel investor, often referred to as a private investor or angel funder, is an individual who invests their personal funds into early-stage businesses or startups in exchange for ownership equity or convertible debt. Angel investors are typically high-net-worth individuals who have accumulated significant wealth through various means, such as successful entrepreneurial ventures, inheritance, or other investments.
The term "angel" originated from the Broadway theatre industry in the early 20th century when wealthy individuals provided financial support to theatrical productions, often without expecting substantial financial returns. Today, angel investors play a vital role in providing seed capital and early-stage funding to help entrepreneurs and startups bring their innovative ideas to life.
Here are some key characteristics and aspects of angel investors:
1. Personal Investment: Angel investors use their personal wealth to invest in startups. They invest their own funds, as opposed to funds from institutions or organizations. This personal investment often allows them to have more flexibility and autonomy in making investment decisions.
2. Early-Stage Focus: Angel investors typically focus on early-stage companies, which may include startups that are in the pre-revenue stage or have just started generating revenue. They are often willing to take on higher risks associated with early-stage investments in exchange for the potential for significant returns.
3. Mentorship and Guidance: Angel investors often bring more than just capital to the table. Many angel investors have entrepreneurial backgrounds and industry expertise, which they can share with the entrepreneurs they invest in. They may provide mentorship, guidance, and access to their networks to help the startups navigate challenges and accelerate growth.
4. Equity Ownership: In exchange for their investment, angel investors usually receive equity ownership in the company. They may negotiate the terms of the investment, such as the percentage of ownership and the valuation of the company, based on the startup's potential and growth prospects.
5. Diverse Investment Portfolios: Angel investors typically invest in multiple startups to diversify their risk. They spread their investments across different industries, technologies, and stages of development, aiming to increase the likelihood of discovering a successful investment that can offset any potential losses.
6. Exit Strategies: Angel investors expect a return on their investment, usually through an exit event, such as a merger, acquisition, or initial public offering (IPO). The timing of the exit depends on the specific circumstances and growth trajectory of the startup. Some angel investors may also provide follow-on funding in subsequent financing rounds to support the company's growth.
7. Networks and Syndicates: Angel investors often collaborate and form angel investor networks or syndicates to pool their resources, expertise, and investment opportunities. These networks enable angel investors to share due diligence efforts, co-invest in larger deals, and leverage the collective knowledge and connections of the group.
Angel investors play a crucial role in providing early-stage capital, mentorship, and support to startups when traditional funding sources may be challenging to access. They help bridge the funding gap and contribute to the growth and development of entrepreneurial ventures.
(e) Who coined the term 'Creative Destruction' and why?
Answer: The term "creative destruction" was coined by the Austrian economist Joseph Schumpeter in his book "Capitalism, Socialism and Democracy," published in 1942. Schumpeter used the term to describe the dynamic process of innovation and technological progress in capitalist economies.
Schumpeter argued that capitalism is characterized by a process of constant innovation and change. He believed that entrepreneurs play a central role in driving economic development by introducing new products, technologies, and business models. However, this process of innovation inevitably leads to the destruction of established industries, firms, and economic structures that are unable to adapt or keep up with the pace of change.
Schumpeter saw this process as an essential part of the capitalist system's ability to continually rejuvenate itself and generate long-term economic growth. He viewed entrepreneurial activity and the disruptive impact of new ideas as positive forces that drive progress and raise living standards.
The term "creative destruction" captures the notion that while innovation brings about new opportunities and economic growth, it also disrupts and replaces existing economic structures. Old technologies, industries, and companies may become obsolete or lose their market share as new and more efficient alternatives emerge. Schumpeter saw this process as a necessary and inherent feature of dynamic and evolving capitalist economies.
Today, the term "creative destruction" is often used more broadly to describe the process of innovation and disruption in various fields and industries, not limited to economics. It highlights the idea that innovation and change, while often disruptive, can lead to positive transformations, new opportunities, and overall progress in society
2. Write short notes on any five of the following:
(a) Entrepreneurship Policy, 2015
Answer: In India, the government has introduced several initiatives and policies to promote entrepreneurship and support the growth of startups. While I couldn't find a specific policy named "Entrepreneurship Policy, 2015," there have been significant developments and initiatives during that time frame. Here are some key policies and initiatives related to entrepreneurship in India around 2015:
1. Start-up India: The "Start-up India" initiative was launched by the Government of India in January 2016. Although it was launched after 2015, it significantly impacted the entrepreneurial ecosystem in subsequent years. The initiative aimed to foster a favorable environment for startups by simplifying regulations, providing funding support, and promoting innovation. It introduced various measures such as tax benefits, self-certification compliance, and a dedicated startup portal to streamline processes.
2. Stand-Up India: The "Stand-Up India" scheme was launched in April 2016 to promote entrepreneurship among women and individuals from marginalized communities. The scheme aimed to provide loans between INR 10 lakh and INR 1 crore to at least one Scheduled Caste (SC) or Scheduled Tribe (ST) borrower and one woman borrower per bank branch for setting up greenfield enterprises.
3. Atal Innovation Mission (AIM): The Atal Innovation Mission, launched by the government in 2015, aimed to promote innovation and entrepreneurship among students, researchers, and entrepreneurs. AIM established Atal Tinkering Labs in schools, Atal Incubation Centers, and Atal Community Innovation Centers to provide support, mentorship, and resources for fostering innovation and startup creation.
4. Make in India: Although not specifically focused on entrepreneurship, the "Make in India" campaign, launched in 2014, aimed to boost manufacturing and facilitate the growth of various industries, including startups. The campaign aimed to create a favorable business environment, simplify procedures, and attract investment to encourage the growth of domestic manufacturing and entrepreneurial activities.
5. Mudra Yojana: The Pradhan Mantri Mudra Yojana (PMMY) was launched in April 2015 to provide financial assistance to micro and small enterprises, including startups, through loans from Micro Units Development and Refinance Agency (MUDRA) banks. The scheme aimed to promote entrepreneurship and facilitate access to affordable credit for small businesses.
These are some of the significant initiatives and policies that were introduced around the period you mentioned in India. It's important to note that the entrepreneurial ecosystem in India has witnessed continuous developments and changes, and policies have evolved over time to support entrepreneurship and startup growth.
(b) Global Entrepreneurship Monitor
Answer: The Global Entrepreneurship Monitor (GEM) is an international research initiative that aims to provide comprehensive and reliable data on entrepreneurial activity and attitudes across countries. It was launched in 1999 as a collaborative effort between Babson College (United States) and the London Business School (United Kingdom), and it has since grown into a global network of research institutions and scholars.
The primary objectives of the Global Entrepreneurship Monitor are:
1. Measuring Entrepreneurship: GEM collects data on various aspects of entrepreneurship, including the rate of entrepreneurial activity, characteristics of entrepreneurs, motivations, and aspirations, as well as the societal attitudes towards entrepreneurship. This data helps researchers and policymakers understand the entrepreneurial landscape within different countries and regions.
2. Comparing Countries: GEM enables comparisons of entrepreneurial activity and attitudes across countries, providing insights into the similarities and differences in entrepreneurial ecosystems. The data gathered allows for benchmarking and learning from successful entrepreneurial practices in different contexts.
3. Informing Policy: GEM's research findings are used to inform policy decisions related to entrepreneurship at national and international levels. Governments and policymakers can utilize the data to design and implement policies that promote entrepreneurship, foster innovation, and stimulate economic growth.
4. Promoting Research and Knowledge: GEM encourages research on entrepreneurship by providing a platform for scholars to collaborate and share their findings. The initiative supports the development of a global research network and facilitates the exchange of knowledge and best practices in the field of entrepreneurship.
The research methodology of GEM involves conducting annual surveys of representative samples of the adult population within each participating country. The survey questions are designed to capture information on entrepreneurial activity, aspirations, and attitudes. GEM also collects data from national experts and secondary sources to provide a comprehensive analysis of the entrepreneurship ecosystem.
The Global Entrepreneurship Monitor has become a widely recognized and influential initiative in the field of entrepreneurship research. Its reports and findings are utilized by researchers, policymakers, and practitioners around the world to gain insights into the state of entrepreneurship and to support evidence-based decision-making in entrepreneurship development.
(c) Entrepreneurship process
Answer: The entrepreneurship process refers to the sequence of steps or activities that an entrepreneur goes through in starting, managing, and growing a new business venture. While the specifics of the process can vary depending on the context and individual circumstances, here is a general outline of the entrepreneurship process:
1. Idea Generation: The process typically begins with the identification and generation of a business idea. This can involve recognizing a market need, identifying a problem to solve, or spotting an opportunity for innovation or improvement.
2. Feasibility Analysis: Once an idea is generated, the entrepreneur conducts a feasibility analysis to assess the viability and potential success of the business venture. This includes evaluating the market demand, competition, resources required, and potential risks and challenges.
3. Business Planning: With a feasible idea, the entrepreneur develops a comprehensive business plan that outlines the company's vision, mission, goals, target market, marketing strategies, operational plans, and financial projections. The business plan serves as a roadmap for the venture and helps secure financing and support from stakeholders.
4. Financing: Entrepreneurs often seek funding to support their business venture. They may use personal savings, seek loans from banks or financial institutions, seek investments from angel investors or venture capitalists, or explore crowdfunding options. The financing obtained is used to cover startup costs, initial investments, and operational expenses.
5. Legal and Organizational Setup: Entrepreneurs establish the legal and organizational structure of their business, including registering the company, obtaining necessary licenses and permits, and setting up operational systems and processes. This step ensures compliance with regulations and creates a formal foundation for the venture.
6. Implementation: With the necessary resources in place, the entrepreneur starts executing the business plan. This involves activities such as procuring assets, hiring employees, setting up production or service delivery, implementing marketing strategies, and launching the product or service.
7. Continuous Learning and Adaptation: Entrepreneurship is an iterative process that requires continuous learning, adaptation, and flexibility. Entrepreneurs monitor market dynamics, gather customer feedback, and make adjustments to their strategies, products, or services based on evolving needs and insights.
8. Growth and Scaling: As the business gains traction and demonstrates success, the entrepreneur focuses on scaling operations, expanding the customer base, and increasing market share. This may involve hiring more employees, entering new markets, introducing new products or services, or seeking additional funding for expansion.
9. Innovation and Improvement: Successful entrepreneurs embrace innovation and continuously seek ways to improve their offerings, processes, and business models. They stay attuned to market trends, emerging technologies, and changing customer preferences to remain competitive and drive sustainable growth.
10. Exit or Legacy Planning: At some point, entrepreneurs may consider exiting the business by selling it, merging with another company, or transitioning to new leadership. Exit planning involves maximizing the value of the business and ensuring a smooth transition. Alternatively, entrepreneurs may choose to build a lasting legacy by grooming successors or creating a sustainable business that can thrive beyond their involvement.
It's important to note that the entrepreneurship process is not necessarily linear, and various steps may overlap or occur simultaneously. Additionally, entrepreneurship is a dynamic and unpredictable journey that requires perseverance, resilience, and adaptability to navigate challenges and seize opportunities along the way.
(d) Feasibility study
Answer: A feasibility study is an analysis and evaluation of the practicality, viability, and potential success of a proposed business venture or project. It is conducted to assess whether the project is feasible, both from a financial and operational standpoint, before committing significant resources to it. The feasibility study helps entrepreneurs and decision-makers make informed choices and determine the viability of pursuing the project.
The main objectives of a feasibility study are:
1. Market Feasibility: This involves analyzing the target market to determine if there is sufficient demand for the product or service being offered. It includes studying customer needs, preferences, competition, and market trends to assess the potential market size, market share, and pricing strategies.
2. Technical Feasibility: This focuses on evaluating the technical requirements and capabilities needed to implement the project successfully. It assesses factors such as the availability of technology, infrastructure, equipment, and other resources necessary for the project's operations.
3. Financial Feasibility: The financial feasibility analysis examines the project's financial viability and potential profitability. It involves forecasting revenue, estimating costs, and evaluating the project's financial indicators such as return on investment (ROI), payback period, and net present value (NPV). This assessment helps determine if the project can generate sufficient profits and recover the investment within a reasonable timeframe.
4. Operational Feasibility: This considers the operational aspects of the project, including evaluating the resources, skills, and capabilities required to execute the project successfully. It assesses factors such as the availability of human resources, suppliers, distribution channels, and the project's impact on existing operations.
5. Legal and Regulatory Feasibility: This involves assessing the legal and regulatory requirements and constraints associated with the project. It includes understanding the permits, licenses, compliance obligations, and potential legal hurdles that need to be addressed to ensure the project's smooth implementation.
6. Environmental and Social Feasibility: This aspect examines the project's potential impact on the environment and society. It assesses factors such as environmental sustainability, social acceptance, community impact, and adherence to ethical practices and corporate social responsibility (CSR) standards.
The feasibility study typically involves collecting data, conducting research, performing financial analyses, and consulting with industry experts or professionals. The findings of the study provide decision-makers with insights and recommendations on whether to proceed with the project, make modifications, or abandon it based on the identified risks, opportunities, and constraints.
The feasibility study serves as a critical tool for entrepreneurs and stakeholders to evaluate the project's potential success and minimize the risks associated with investing resources in a venture that may not be economically or operationally feasible.
(e) Angel Investor
Answer: An angel investor is an individual or group of individuals who provide financial capital, typically in the early stages of a business, in exchange for ownership equity or convertible debt. Angel investors are often experienced entrepreneurs or high-net-worth individuals who seek to invest in promising startups or early-stage companies with high growth potential.
Here are some key characteristics and aspects of angel investors:
1. Early-Stage Investment: Angel investors typically invest in the early stages of a business when the company is in its seed or startup phase. They often provide funding when the company has a high level of risk and uncertainty but also has the potential for significant growth and returns.
2. Financial Capital: Angel investors provide capital to startups or early-stage companies, which can be used for various purposes such as product development, marketing, hiring key personnel, scaling operations, or expanding into new markets. The investment amount can vary widely, ranging from a few thousand dollars to several million dollars, depending on the investor and the specific opportunity.
3. Expertise and Mentorship: Angel investors often bring more than just financial capital to the table. Many angel investors have substantial business experience and industry knowledge, which they can leverage to provide guidance, mentorship, and strategic advice to the entrepreneurs they invest in. They may also open doors to valuable networks and connections that can help the business grow.
4. Equity or Convertible Debt: Angel investors typically receive equity ownership in the company in exchange for their investment. This can take the form of shares or a percentage of ownership. Alternatively, they may choose to invest through convertible debt, which is a loan that can be converted into equity at a later stage, usually during a subsequent funding round.
5. Risk-Taking and Long-Term Perspective: Angel investors understand the high-risk nature of early-stage investments and are willing to take on that risk in exchange for the potential for high returns. They often have a long-term perspective and understand that it may take several years for the company to achieve significant growth or reach a liquidity event such as an acquisition or initial public offering (IPO).
6. Diverse Investment Portfolios: Angel investors typically build a portfolio of investments, spreading their risk across multiple startups or early-stage companies. By diversifying their investments, angel investors aim to increase the likelihood of discovering a successful venture that generates significant returns and offsets potential losses from other investments.
7. Exit Strategy: Angel investors typically expect an exit strategy to realize their returns on investment. This can occur through an acquisition of the company by a larger entity, an IPO, or a buyback of their shares by the company. The specific exit strategy and timeline may vary depending on the investor's preferences and the nature of the investment.
Angel investors play a crucial role in providing early-stage funding and support to startups and entrepreneurial ventures. Their investments can help fuel innovation, drive economic growth, and bridge the funding gap that often exists in the early stages of a business.
(f) Creativity and Entrepreneurship
Answer: Creativity and entrepreneurship are closely intertwined and often go hand in hand. Here's how creativity and entrepreneurship intersect:
1. Idea Generation: Creativity is at the core of idea generation in entrepreneurship. Entrepreneurs use their creative thinking abilities to identify opportunities, conceive innovative business concepts, and come up with unique solutions to problems. Creative thinking allows entrepreneurs to think outside the box, challenge conventional wisdom, and envision new possibilities.
2. Innovation: Entrepreneurship involves bringing new ideas, products, services, or business models to the market. Creativity is essential for driving innovation within entrepreneurial ventures. Entrepreneurs need to think creatively to develop novel and differentiated offerings that stand out in competitive markets. They leverage their creative skills to find new ways of doing things, introduce disruptive technologies, and create value for customers.
3. Problem Solving: Entrepreneurship is about addressing market needs and solving customer problems. Creativity plays a crucial role in problem-solving. Entrepreneurs need to think creatively to identify root causes, analyze complex situations, and devise effective solutions. They often need to think on their feet, adapt to changing circumstances, and find innovative approaches to overcome challenges.
4. Opportunity Recognition: Creativity helps entrepreneurs recognize opportunities that others may overlook. Creative thinking enables entrepreneurs to spot gaps in the market, identify emerging trends, and envision new possibilities. They can connect seemingly unrelated concepts or ideas and see the potential for value creation where others may not.
5. Differentiation and Competitive Advantage: Creativity allows entrepreneurs to differentiate their ventures from competitors. By infusing creativity into their products, services, branding, marketing, and overall business strategies, entrepreneurs can create unique value propositions that resonate with customers. Creative approaches can help entrepreneurs stand out in crowded markets and establish a competitive advantage.
6. Adaptability and Resilience: Entrepreneurship is characterized by uncertainty and constant change. Creative thinking enables entrepreneurs to adapt to changing circumstances, pivot when necessary, and find innovative solutions to unexpected challenges. Creativity helps entrepreneurs think flexibly, explore alternative strategies, and turn setbacks into opportunities.
7. Communication and Storytelling: Creativity is vital for effective communication and storytelling in entrepreneurship. Entrepreneurs need to communicate their vision, value proposition, and business ideas to stakeholders such as investors, customers, employees, and partners. Creative communication techniques, including storytelling, visuals, and compelling narratives, can help entrepreneurs captivate and engage their audience.
While creativity is a fundamental aspect of entrepreneurship, it's important to note that entrepreneurship also requires other skills and competencies, such as strategic thinking, leadership, resource management, and execution capabilities. However, creativity provides the foundation for generating innovative ideas, solving problems, and differentiating entrepreneurial ventures in the competitive business landscape.
(g) Intrapreneurship
Answer: Intrapreneurship refers to the practice of entrepreneurial activities within an existing organization or company. It involves individuals or teams within a larger organization who take on an entrepreneurial mindset and approach to drive innovation, initiate change, and create new opportunities.
Here are some key characteristics and aspects of intrapreneurship:
1. Entrepreneurial Mindset: Intrapreneurs exhibit an entrepreneurial mindset, similar to that of external entrepreneurs. They are proactive, risk-taking, innovative, and opportunity-driven. They have a strong desire to create and bring about positive changes within the organization.
2. Innovation and Creativity: Intrapreneurs focus on fostering innovation within the organization. They generate new ideas, identify opportunities for improvement, and develop innovative solutions to address challenges. Intrapreneurs leverage their creativity and problem-solving skills to drive change and introduce novel approaches to the organization's products, services, processes, or business models.
3. Autonomy and Independence: Intrapreneurs often operate with a degree of autonomy and independence within the organization. They are given the freedom to explore new ideas, experiment with different approaches, and take ownership of their initiatives. This autonomy allows intrapreneurs to be agile and responsive to market needs and opportunities.
4. Resourcefulness and Risk-Taking: Intrapreneurs are resourceful in seeking the necessary resources and support to implement their initiatives. They may need to navigate organizational structures, secure budgets, assemble teams, and overcome bureaucratic hurdles. Intrapreneurs also take calculated risks, recognizing that innovation and change involve some level of uncertainty and potential failure.
5. Collaboration and Networking: Intrapreneurs often collaborate with colleagues across different departments or functions within the organization. They build networks, seek diverse perspectives, and engage stakeholders to gain support and gather input for their initiatives. Intrapreneurs recognize the value of cross-functional collaboration and the importance of building relationships to drive change effectively.
6. Impact and Value Creation: Intrapreneurship is driven by the desire to create value for the organization. Intrapreneurs aim to improve efficiency, enhance products or services, increase customer satisfaction, drive revenue growth, or achieve other strategic objectives. They focus on generating tangible results and demonstrating the impact of their initiatives on the organization's success.
7. Organizational Support and Recognition: Intrapreneurship requires a supportive organizational culture that encourages and rewards entrepreneurial behavior. Organizations that embrace intrapreneurship provide resources, mentorship, and recognition for intrapreneurial initiatives. They create channels and platforms for intrapreneurs to share and develop their ideas, and they provide opportunities for career advancement and growth for those who demonstrate intrapreneurial capabilities.
Intrapreneurship can bring significant benefits to organizations, including increased innovation, improved competitiveness, enhanced employee engagement, and the ability to adapt to changing market conditions. By fostering an intrapreneurial culture, organizations can tap into the entrepreneurial potential of their employees and leverage their creativity and drive to fuel growth and success.
(h) Social Entrepreneurship.
Answer: Social entrepreneurship refers to the practice of applying entrepreneurial principles and business strategies to address social, environmental, and community challenges. Social entrepreneurs aim to create positive social impact by identifying innovative and sustainable solutions to pressing societal issues.
Here are some key characteristics and aspects of social entrepreneurship:
1. Mission-Driven Approach: Social entrepreneurs are guided by a strong social or environmental mission. They are deeply committed to addressing a specific problem or issue and are driven by a desire to make a positive difference in society.
2. Social Impact: Social entrepreneurs prioritize creating social impact over maximizing profits. They aim to bring about positive and measurable changes in areas such as poverty alleviation, education, healthcare, environmental sustainability, gender equality, or community development.
3. Innovative Solutions: Social entrepreneurs seek innovative and sustainable solutions to social challenges. They think creatively, leveraging entrepreneurial skills and approaches to develop new products, services, business models, or interventions that address societal problems more effectively than traditional approaches.
4. Triple Bottom Line: Social entrepreneurs embrace the concept of the triple bottom line, which considers not only financial outcomes but also social and environmental outcomes. They aim to achieve a balance between economic viability, social impact, and environmental sustainability in their endeavors.
5. Stakeholder Engagement: Social entrepreneurs actively engage with multiple stakeholders, including beneficiaries, communities, government agencies, non-profit organizations, investors, and business partners. They collaborate with these stakeholders to co-create solutions, gather input, build partnerships, and ensure the sustainability and effectiveness of their initiatives.
6. Financial Sustainability: While social entrepreneurs prioritize social impact, they also recognize the importance of financial sustainability. They seek to generate revenues through innovative business models, social enterprises, or revenue-generating activities that can support and scale their social mission over the long term.
7. Measuring Impact: Social entrepreneurs focus on measuring and evaluating the impact of their initiatives. They employ methodologies and tools to assess the social, environmental, and economic outcomes of their interventions and use the data to refine their strategies, improve effectiveness, and demonstrate accountability to stakeholders.
8. Systems Change: Social entrepreneurs often aim to bring about systemic change and address root causes of social issues. They go beyond addressing symptoms and work towards transforming the underlying systems, policies, and structures that perpetuate social problems.
9. Ethical and Transparent Practices: Social entrepreneurs adhere to ethical practices, transparency, and responsible governance. They operate with integrity, ensuring accountability, and maintaining transparency in their operations and decision-making processes.
Social entrepreneurship plays a vital role in driving social innovation, fostering sustainable development, and addressing complex societal challenges. By combining entrepreneurial skills, creativity, and a deep commitment to social impact, social entrepreneurs contribute to positive change and create a more inclusive and sustainable world.
2.Answer briefly :2x4=8
(i) What is motivation lab?
Answer: I apologize for the confusion in my previous response. To the best of my knowledge, there is no widely recognized or specific term called "Motivation Lab" in a formal sense. However, the term "Motivation Lab" could be used in a more general sense to describe a space or an environment where individuals or teams engage in activities, experiments, or exercises to explore and enhance motivation.
In this context, a Motivation Lab could refer to a setting where individuals or groups come together to study and understand the factors that influence motivation, experiment with different motivational techniques, and develop strategies to increase motivation in various areas of life, such as education, work, or personal development.
A Motivation Lab may involve activities such as:
1. Research and Study: Individuals or teams might engage in research or study on motivation theories, behavioral psychology, or related fields to gain a deeper understanding of what motivates individuals and how motivation can be enhanced.
2. Experiments and Interventions: Participants in a Motivation Lab may design and conduct experiments or interventions to test different approaches and techniques for motivating themselves or others. These experiments could involve setting goals, using rewards or incentives, providing feedback, or creating supportive environments.
3. Reflection and Feedback: Individuals may engage in reflective practices to better understand their own motivations, strengths, and areas for improvement. They might seek feedback from peers or mentors to gain insights and perspectives on their motivations and goals.
4. Goal-Setting and Action Planning: A Motivation Lab could also involve setting meaningful goals and developing action plans to achieve those goals. Participants might explore techniques for setting specific, measurable, achievable, relevant, and time-bound (SMART) goals and identify strategies to stay motivated throughout the process.
5. Skill Development: Individuals in a Motivation Lab might engage in skill-building activities aimed at enhancing motivation-related skills such as self-discipline, resilience, self-motivation, and positive mindset.
It's important to note that the concept of a Motivation Lab is more of an abstract or informal idea, and its implementation can vary depending on the specific context and purpose. The term may be used by individuals, organizations, or educational institutions to create a designated space or a framework for exploring motivation and developing strategies to enhance motivation in various aspects of life.
(ii)What do you understand by ethical consideration in entrepreneurship?
Answer: Ethical considerations in entrepreneurship refer to the principles, values, and standards that guide ethical behavior and decision-making in the context of starting, running, and growing a business. It involves considering the impact of entrepreneurial actions on various stakeholders and aligning business practices with ethical standards and social responsibility.
Here are some key aspects of ethical considerations in entrepreneurship:
1. Integrity: Entrepreneurs are expected to conduct themselves with honesty, transparency, and integrity. This includes being truthful in marketing and communication, fulfilling commitments, and adhering to legal and regulatory requirements. Ethical entrepreneurs prioritize building trust with customers, employees, suppliers, and other stakeholders.
2. Respect for Stakeholders: Ethical entrepreneurs consider the interests and well-being of all stakeholders, including employees, customers, suppliers, shareholders, and the broader community. They treat stakeholders fairly, respect their rights, and strive to create mutually beneficial relationships.
3. Social Responsibility: Ethical entrepreneurs recognize their role and impact in society. They strive to create value not only for themselves but also for the larger community. This involves considering social, environmental, and ethical factors in business decisions, minimizing negative externalities, and actively contributing to sustainable development.
4. Fair Employment Practices: Ethical entrepreneurs uphold fair employment practices and treat their employees with dignity and respect. They provide a safe and inclusive work environment, promote equal opportunities, pay fair wages, and ensure compliance with labor laws and regulations.
5. Customer Satisfaction and Privacy: Ethical entrepreneurs prioritize customer satisfaction by providing high-quality products or services, honoring commitments, and addressing customer concerns promptly and fairly. They also respect customer privacy and handle personal data responsibly, adhering to privacy laws and regulations.
6. Ethical Supply Chain: Ethical entrepreneurs consider the ethical implications of their supply chain. They ensure that their suppliers adhere to ethical and sustainable practices, such as fair trade, labor rights, environmental sustainability, and responsible sourcing of materials.
7. Responsible Marketing and Advertising: Ethical entrepreneurs engage in truthful and responsible marketing and advertising practices. They avoid misleading or deceptive tactics, respect consumer privacy, and prioritize the accuracy and transparency of marketing messages.
8. Giving Back and Philanthropy: Ethical entrepreneurs recognize the importance of giving back to society. They engage in philanthropic initiatives, contribute to community development, support charitable causes, and promote social and environmental initiatives.
Ethical considerations in entrepreneurship go beyond legal compliance and focus on building businesses that contribute positively to society. By integrating ethical principles into their business practices, entrepreneurs can enhance their reputation, build stronger relationships with stakeholders, attract socially conscious customers, and contribute to a more sustainable and ethical business ecosystem.
(iii) Highlight Schumpeter's contribution towards innovation and emperorships.
Answer: Joseph Schumpeter, an influential economist and social scientist, made significant contributions to our understanding of innovation and entrepreneurship. His ideas have had a profound impact on the field of economics and continue to shape our understanding of economic development, technological progress, and the role of entrepreneurs in driving economic growth. Here are some key highlights of Schumpeter's contributions:
1. Entrepreneurship and Innovation: Schumpeter emphasized the crucial role of entrepreneurs in driving economic development through innovation. He argued that entrepreneurs are the agents of change who disrupt existing economic structures and introduce new products, processes, and business models. According to Schumpeter, entrepreneurship is the driving force behind long-term economic growth.
2. Theory of Economic Development: Schumpeter developed a comprehensive theory of economic development that emphasized the role of innovation. He proposed that economic progress occurs through a process of "creative destruction," where entrepreneurs innovate and introduce new technologies and business methods that displace existing firms and industries. This process of creative destruction leads to economic growth and prosperity.
3. Entrepreneur as Innovator: Schumpeter viewed the entrepreneur as a key figure in the innovation process. He highlighted that entrepreneurs possess a unique set of qualities, including vision, risk-taking propensity, and a drive to challenge the status quo. The entrepreneur's ability to identify and exploit new opportunities through innovation is what sets them apart from other economic actors.
4. Innovation as Non-Routine Activity: Schumpeter emphasized that innovation involves non-routine activities that require breaking away from established routines and taking risks. He argued that true innovation involves introducing something genuinely new and different, rather than mere incremental improvements. Entrepreneurs, as innovators, engage in activities that challenge existing norms and bring about radical changes.
5. Innovation and Business Cycles: Schumpeter's work also explored the relationship between innovation and business cycles. He proposed that waves of innovation, driven by entrepreneurs, lead to economic booms and busts. The introduction of new technologies and business models during periods of innovation generates economic expansion, but eventually, the process of creative destruction leads to periods of economic downturn and restructuring.
6. Entrepreneurial Motivation and Rewards: Schumpeter recognized the importance of entrepreneurial motivation and the potential rewards that drive entrepreneurs to undertake innovative activities. He highlighted that entrepreneurs are motivated not only by financial gains but also by the desire for recognition, power, and the thrill of achieving something new. Schumpeter's work recognized the non-monetary drivers that fuel entrepreneurial behavior.
Schumpeter's contributions have had a lasting impact on the fields of innovation and entrepreneurship. His ideas on the central role of entrepreneurs in driving economic growth and the importance of innovation as a disruptive force continue to shape our understanding of how economies evolve and transform over time. Schumpeter's insights remain relevant for policymakers, academics, and practitioners seeking to foster entrepreneurial ecosystems and promote innovation-led economic development.
(iv) Distinguish between opportunity recognition and idea generation.
Answer: Opportunity recognition and idea generation are two distinct but interconnected processes in the context of entrepreneurship. Here's how they can be distinguished:
Opportunity Recognition:
1. Definition: Opportunity recognition refers to the ability to identify and discover potential opportunities in the market or the environment. It involves recognizing unmet needs, gaps, or problems that can be addressed through entrepreneurial action.
2. Focus: Opportunity recognition is focused on identifying promising business opportunities that have the potential to create value and generate economic returns. It involves recognizing and understanding the market dynamics, customer needs, industry trends, and emerging technologies.
3. Mindset: Opportunity recognition requires an entrepreneurial mindset, which involves being alert to potential opportunities, having a sense of curiosity and observation, and being able to connect dots between different pieces of information or trends.
4. Exploration: It often involves actively seeking out potential opportunities through market research, networking, trend analysis, and observing changes in customer behavior or industry landscapes.
5. Outcome: The outcome of opportunity recognition is the identification of a viable business opportunity or a potential market niche that can be further pursued and developed into a successful venture.
Idea Generation:
1. Definition: Idea generation refers to the process of generating creative and novel ideas for products, services, or business concepts. It involves coming up with innovative solutions or approaches to address the identified business opportunities.
2. Focus: Idea generation focuses on generating specific ideas or concepts that can form the basis of a new venture or product. It involves brainstorming, ideation sessions, and creative thinking techniques to generate a wide range of potential ideas.
3. Creativity: Idea generation is driven by creativity and the ability to think outside the box. It encourages divergent thinking, exploring various possibilities, and breaking away from conventional approaches.
4. Iteration: It often involves multiple iterations and refinement of ideas to develop them into more concrete and actionable concepts. Feedback, evaluation, and validation play a role in refining and selecting the most promising ideas.
5. Outcome: The outcome of idea generation is the generation of a pool of potential ideas that can be further evaluated, developed, and transformed into a viable business concept or product.
In summary, opportunity recognition is the process of identifying potential business opportunities in the market, while idea generation is the creative process of generating specific ideas or concepts to capitalize on those opportunities. Opportunity recognition sets the foundation by identifying the potential areas for entrepreneurial action, and idea generation builds upon that by generating creative solutions or approaches to pursue those opportunities.
3.Write short notes on (any three) 5×3=15
(i) Creativity vs. Innovation
Answer: Creativity and innovation are related concepts, but they have distinct meanings and implications. Here's how they can be distinguished:
Creativity:
1. Definition: Creativity refers to the ability to generate novel and valuable ideas, concepts, or solutions. It involves thinking differently, breaking away from conventional patterns, and generating unique and original insights.
2. Focus: Creativity is primarily focused on the generation of new ideas, whether they are artistic, scientific, or entrepreneurial in nature. It involves exploring new perspectives, making connections between seemingly unrelated concepts, and coming up with innovative possibilities.
3. Process: Creativity is a cognitive process that involves divergent thinking, exploration, and incubation. It often requires an open mindset, a willingness to take risks, and the ability to tolerate ambiguity and uncertainty.
4. Application: Creativity can be applied in various domains, including art, literature, science, technology, and entrepreneurship. It is about generating new ideas and possibilities without necessarily focusing on their implementation or commercialization.
5. Outcome: The outcome of creativity is the generation of new and original ideas, concepts, or artistic expressions. These ideas may or may not be implemented or further developed into tangible products or services.
Innovation:
1. Definition: Innovation refers to the process of implementing and bringing new ideas, concepts, or solutions into practical use. It involves transforming creative ideas into tangible outcomes that create value and lead to positive change.
2. Focus: Innovation focuses on the practical application of creative ideas to address a problem, meet a need, or seize an opportunity. It involves turning ideas into action, developing prototypes, refining solutions, and bringing them to the market.
3. Process: Innovation is a more structured and systematic process compared to creativity. It involves a series of stages, including ideation, evaluation, development, testing, and commercialization. It requires a balance of creativity and practicality, as well as consideration of market dynamics and feasibility.
4. Application: Innovation can be applied in various contexts, including product development, process improvement, business models, and organizational practices. It is about implementing new ideas that create value and lead to meaningful outcomes.
5. Outcome: The outcome of innovation is the successful implementation of new ideas, resulting in the creation of new products, services, processes, or business models. It often involves generating economic value, competitive advantage, and positive impact in the market or society.
In summary, creativity is the generation of novel and valuable ideas, while innovation is the practical implementation of those ideas to create tangible outcomes. Creativity is about ideation and generating possibilities, while innovation is about execution and bringing those possibilities to life. Both creativity and innovation play essential roles in driving progress, whether in artistic endeavours, scientific discoveries, or entrepreneurial ventures.
(ii) Feasibility Study
Answer: A feasibility study is a systematic and comprehensive analysis conducted to assess the viability and potential success of a proposed project, business venture, or initiative. It aims to evaluate various factors and determine whether the project is feasible, both from a financial and operational standpoint. Here are the key aspects of a feasibility study:
1. Purpose: The primary purpose of a feasibility study is to provide decision-makers with valuable information and analysis to determine whether to proceed with the proposed project. It helps in assessing the project's strengths, weaknesses, opportunities, and potential risks.
2. Market Analysis: A feasibility study includes an in-depth analysis of the target market and industry. It examines market size, trends, customer demographics, competition, and growth potential. This analysis helps in understanding the market dynamics and determining the project's market feasibility.
3. Financial Assessment: The financial aspect of a feasibility study assesses the financial viability and profitability of the project. It involves estimating costs, revenue projections, return on investment (ROI), payback period, and other financial indicators. This analysis helps determine if the project is financially feasible and can generate sufficient returns.
4. Technical Evaluation: If the project involves technical components, a feasibility study evaluates the technical feasibility. It examines the technical requirements, resources, infrastructure, and technological feasibility of implementing the project successfully. This assessment ensures that the necessary technical capabilities are available or can be acquired.
5. Operational Analysis: Feasibility studies also consider the operational aspects of the proposed project. It examines the resources, skills, and operational requirements needed to execute the project. This analysis helps in identifying any operational challenges, resource gaps, or process improvements required for successful project implementation.
6. Legal and Regulatory Considerations: Feasibility studies assess the legal and regulatory environment related to the project. It examines the necessary permits, licenses, compliance requirements, and potential legal hurdles. This analysis ensures that the project can be conducted within the legal framework and minimizes potential legal risks.
7. Risk Assessment: Feasibility studies identify and evaluate potential risks and uncertainties associated with the project. It helps in assessing the project's risk exposure, mitigation strategies, and contingency plans. This analysis aids in identifying potential obstacles and developing risk management strategies.
8. Recommendations: Based on the analysis and findings, a feasibility study provides recommendations and conclusions regarding the viability of the proposed project. It may recommend proceeding with the project, modifying certain aspects, or discontinuing the project if it is deemed not feasible.
A well-conducted feasibility study provides valuable insights and information to stakeholders, enabling them to make informed decisions about the viability and potential success of a proposed project. It serves as a crucial tool for minimizing risks, maximizing opportunities, and ensuring efficient resource allocation.
(iii) Marketing Plan of a Food Processing unit
Answer: A marketing plan for a food processing unit outlines the strategies and tactics to promote and sell the processed food products. It includes a comprehensive analysis of the target market, competitive landscape, marketing objectives, and action plans to achieve those objectives. Here are the key components of a marketing plan for a food processing unit:
1. Executive Summary: Provide an overview of the marketing plan, highlighting the key goals, strategies, and expected outcomes.
2. Market Analysis: Conduct a thorough analysis of the target market for the food products. Identify the target customers, their demographics, preferences, and purchasing behaviors. Analyze market trends, size, growth potential, and competitive landscape.
3. Product Portfolio: Describe the range of processed food products offered by the unit. Highlight their unique features, quality, nutritional value, and any certifications or special attributes that differentiate them from competitors.
4. Marketing Objectives: Clearly state the specific marketing objectives that the unit aims to achieve. These objectives should be measurable, realistic, and aligned with the overall business goals. Examples of marketing objectives could include increasing market share, expanding distribution channels, or launching new product lines.
5. Target Market Segmentation: Segment the target market into distinct customer groups based on factors such as demographics, psychographics, or buying behaviors. Define the key target segments that the unit will focus on and tailor marketing strategies accordingly.
6. Competitive Analysis: Evaluate the key competitors in the food processing industry. Assess their strengths, weaknesses, market positioning, pricing strategies, and marketing tactics. Identify opportunities to differentiate and gain a competitive advantage.
7. Marketing Strategies: Outline the marketing strategies to achieve the marketing objectives. This may include:
a. Branding and Positioning: Develop a strong brand identity and positioning that resonates with the target market. Define the unique value proposition and key brand messages that differentiate the unit's products.
b. Pricing Strategy: Determine the pricing strategy based on factors such as production costs, market demand, competitor pricing, and perceived value. Consider pricing strategies that align with the unit's brand positioning and target market.
c. Distribution Channels: Determine the most effective distribution channels to reach the target customers. This may include retail partnerships, online sales platforms, direct sales, or collaborations with distributors or wholesalers.
d. Promotional Activities: Outline the promotional tactics to create awareness and generate demand. This may include advertising, public relations, social media marketing, influencer collaborations, sampling programs, and participation in trade shows or food events.
e. Digital Marketing: Develop a strong online presence through a well-designed website, e-commerce capabilities, social media engagement, and online advertising. Leverage digital marketing tools and techniques to reach and engage the target market effectively.
8. Implementation Plan: Provide a timeline and action plan for implementing the marketing strategies. Assign responsibilities, set milestones, and allocate resources necessary for the successful execution of the plan.
9. Performance Measurement: Define key performance indicators (KPIs) to track and evaluate the effectiveness of the marketing activities. Monitor metrics such as sales growth, market share, customer satisfaction, and brand awareness. Regularly review and adjust the marketing strategies based on performance insights.
10. Budget: Estimate the marketing budget required to execute the marketing plan effectively. Allocate resources for various marketing activities, considering factors such as advertising costs, promotional expenses, and market research.
Remember that a marketing plan should be dynamic and adaptable. Regularly review and update the plan based on changing market conditions, customer feedback, and emerging trends to ensure its continued relevance and effectiveness.
(iv) Rural entrepreneurship.
Answer: Rural entrepreneurship refers to the establishment and operation of businesses in rural areas. It involves individuals or groups who identify opportunities, create ventures, and undertake entrepreneurial activities to address the specific needs and challenges of rural communities. Rural entrepreneurship plays a vital role in fostering economic development, job creation, and improving the quality of life in rural areas. Here are some key aspects of rural entrepreneurship:
1. Local Context: Rural entrepreneurship takes into account the unique characteristics, resources, and challenges of rural areas. It recognizes the importance of understanding the local context, including the social, cultural, economic, and environmental factors that influence business opportunities and operations.
2. Diversification of Rural Economy: Rural entrepreneurship contributes to the diversification of the rural economy beyond traditional agricultural activities. It promotes the development of non-agricultural sectors such as manufacturing, services, tourism, crafts, and technology-based enterprises.
3. Job Creation: Rural entrepreneurship has the potential to generate employment opportunities in rural areas, addressing issues of unemployment and outmigration. By starting and expanding businesses, rural entrepreneurs create jobs for themselves and others, thereby boosting local economic growth.
4. Utilization of Local Resources: Rural entrepreneurship often involves the utilization of local resources and assets, such as agricultural products, natural resources, traditional skills, cultural heritage, and community networks. This helps in leveraging the strengths of the local area and promoting sustainable development.
5. Innovation and Adaptation: Rural entrepreneurs often need to be innovative and adaptable to overcome the challenges associated with operating in rural areas. They may develop new products, services, and business models that meet the specific needs of rural communities and leverage emerging technologies.
6. Community Engagement: Rural entrepreneurship fosters community engagement and collaboration. Entrepreneurs may involve local residents, organizations, and stakeholders in their ventures, creating partnerships, and leveraging community support to drive the success of their businesses.
7. Infrastructure and Access: Rural entrepreneurs face infrastructure and access challenges, such as limited transportation, communication networks, and access to markets, capital, and business support services. Overcoming these challenges requires innovative approaches and collaboration with stakeholders and policymakers.
8. Social Impact: Rural entrepreneurship not only contributes to economic development but also has a social impact on rural communities. It can enhance social cohesion, provide opportunities for disadvantaged groups, preserve cultural heritage, and address specific social issues in rural areas.
9. Policy Support: Governments and policymakers play a crucial role in supporting and promoting rural entrepreneurship through policy frameworks, financial incentives, infrastructure development, business support services, and access to funding and training programs.
Rural entrepreneurship is an important driver of rural development, providing economic opportunities, promoting sustainable practices, and addressing the unique needs and aspirations of rural communities. It requires a combination of entrepreneurial skills, community engagement, and policy support to unlock the potential for growth and prosperity in rural areas.
Q2 Any four 3X4=12
(a) What is a business model?
Ans-A business model is the plan your business has for making money. It’s an explanation of
how you deliver value to your customers at an appropriate cost. This includes descriptions of the
products or services you plan to sell, who your target market is, and any required expenses. The
business model lets entrepreneurs experiment, test, and model different ways to structure costs
and revenue streams. In its simplest form, a business model can be broken down into three parts:
1. Everything it takes to make something: design, raw materials, manufacturing, labor,
and so on.
2. Everything it takes to sell that thing: marketing, distribution, delivering a service, and
processing the sale.
3. How and what the customer pays: pricing strategy, payment methods, payment timing,
and so on.
(b) Define entrepreneurial imitation.
Ans- Imitative entrepreneur are those who immediately copy the new inventions made by the
innovative entrepreneurs. These do not make any innovations by themselves; they just imitate
the technology, processes, methods pioneered by others. These entrepreneurs are found in the
places where there is a lack of resources or industrial base due to which no new innovations
could be made. Thus, they are suitable for the underdeveloped regions where they can imitate
the combinations of inventions already well established in the developed regions, in order to
bring a boom in their industry. Characteritics -Imitating Entrepreneurs
They have no major orientation towards unsuccessful innovations.
They imitate the successful works of the innovative entrepreneur in their activities.
Due to limited resources, they themselves do not carry or spend money on research, inventions,
and experiments. They make efforts to gain profit by imitating the successes of others.
These entrepreneurs take relatively lower risks.
(c) What is environmental scanning?
Ans- Environmental Scanning DefinitionThe process of collecting, evaluating, and
delivering information for a strategic purpose is defined as environmental scanning. The
process of environmental scanning requires both accurate and personalized data on the
business environment in which the organization is operating or considering entering.The
characteristics of environmental scanning are as follows: Continuous Process- The analysis
of the environment is a continuous process rather than being sporadic. The rapidly changing
environment has to be captured continuously to be on track.
Exploratory Process- Scanning is an exploratory process that keeps monitoring the environment
to bring out the possibilities and unknown dimensions of the future. It stresses the fact that
“What could happen” and not ”What will happen”.
Dynamic Process- Environmental scanning is not static. It is a dynamic process and depends on
changing situations.
Holistic View- Environmental Scanning focuses on the complete view of the environment rather
than viewing it partially.
(d) Expalin the meaning of angel invester? (Cls notes)
(e) Who coined the term creative destruction and why? Clg notes
Q3 Any three 5*3=15
(a)Global entrepreneurship monitor.(clg notes)
(b) Social Entrepreneurship
Ans- Social entrepreneurship uses business to offer new ideas for wide-scale social and
environmental impact.Social entrepreneurship unites the passion of a social mission with an
image of business-like discipline, innovation, and determination. Many social entrepreneurs
launch whole new ventures applying innovative and often risk-taking approaches to create
scalable solutions, which includes inventing new products and services. Others join existing
social enterprises aligned with their interests and passions. Social entrepreneurship is the process
by which individuals, startups and entrepreneurs develop and fund solutions that directly address
social issues. A social entrepreneur, therefore, is a person who explores business opportunities
that have a positive impact on their community, in society or the world. While sometimes
confused with nonprofit organizations, social entrepreneurship is a for-profit endeavor, even
though a greater emphasis is placed on creating social or environmental changes. Read on to
learn more about five companies who practice social entrepreneurship.
(c) Business Incubators.
Ans- Business incubator is an organization that helps startup companies and individual
entrepreneurs to develop their businesses by providing a fullscale range of services starting
with management training and office space and ending with venture capital financing.[1] The
National Business Incubation Association (NBIA) defines business incubators as a catalyst tool
for either regional or national economic development. NBIA categorizes its members' incubators
by the following five incubator types: academic institutions; non-profit development
corporations; for-profit property development ventures; venture capital firms, and a combination
of the above.[
What type of support do business incubators typically provide? (i) Co-working
space: Physical incubators – as opposed to virtual ones – often provide a space for businesses to
work alongside and learn from each other. (ii) Networking opportunities: You can share ideas
with other SMEs and entrepreneurs within the incubator, while also gaining access to the
incubator’s networks.(iii)Potential investors: Incubators typically make seed funding available,
alongside exposure to investors.(iv)Workshops: Access to experienced mentors and advisers
means there are great opportunities for learning.(v)Reduced rates: Incubators sometimes provide
access to products and professional services – accountants or lawyers, for example – at a
discounted rate.
(d) Creativity vs Innovation
Ans- Creativity vs Innovation
The main difference between Creativity and Innovation is that creativity refers to
something imaginative or new ideas. Innovation refers to introduce something new and
unique to existence. Creativity means to generate new ideas, while innovation means to
accomplish those creative ideas. Creativity doesn’t consume money, but on the other hand,
innovation does consume money.
Comparison Table Between Creativity and Innovation
Parameter of
Comparison
Creativity
Innovation
Definition
Creativity is the capacity to make or
think up something uncommon or
original.
Innovation is the exercise to create
something new which already has a large
value to others.
Their actions
Creativity acts by delivering unique
ideas.
Innovation acts by putting those new ideas
in reality.
Measurable
Hard to measure.
Easy to measure.
Liability
Creativity doesn’t carry liability as it
is just a thought or idea.
Innovation can cause liability as the idea
becomes reality.
Expression
Not every creativity conforms to
innovation.
Every innovation is a result of creativity.
Q4 Identify at least three successful and effective global entrepreneurs and discuss their
traits and strategies that have led them to success and achievemnet.
Ans- Valued at $282 Billion, Elon Reeve Musk, is one of the most famous entrepreneurs and the
richest person in the world. He is professionally known as Elon Musk. Elon Musk owns SpaceX
the largest aerospace manufacturer, a clean energy and electric vehicle company, Tesla Inc., and
The boring Company, a tunnel construction company. Elon Musk also co-founded Neuralink
Corporation, a neurotechnology company, and owns an AI-based research laboratory, Open AI.
Elon Musk has a diversified interest in business fields. He has founded high-tech companies like
The Boring Company, SpaceX, and Neuralink Corporation. He owns the largest aerospace
manufacturing company and the world's biggest infrastructure company providing tunnel
construction services. Elon Musk is a business tycoon, successful investor, industrial designer,
and engineer. Musk also co-founded X.com which was merged with online bank Confinity.
Jeff Bezos, the ecommerce tycoon, was born on 12 January, 1964 in Mexico. The 55 year old
man is the founder and CEO of Amazon, the largest ecommerce company. His biological father
is Ted Jorgensen but his mother, Jacklyn Gise divorced Ted and married another man, Mike
Bezos. Jeff was graduated from Princeton University with degrees in Electrical engineering and
Computer Science. He worked at Fintel to build their system for international trade.
He later changed career to banking industry in 1988. But after 5 years, he decided to start his
own company. In 1994, Jeff Bezos started Cadabra, an online bookstore. The name was later
changed to Amazon as it starts with an "A", beginner of alphabet. Jeff got the initial capital of
300,000 from his parents to start the company. The company later transitioned into
an ecommerce platform for all the product. Bezos has seen many ups and downs in his career. In
fact, his company was almost bankrupted in 2002 due to over spending of funding. However,
Jeff Bezos took Amazon out of that storm. As of 2021, Jeff Bezos is the second richest person in
the world with a net worth of over $202 Billion.
Born on October 28th, 1955, William Henry “Bill” Gates III is an American business
magnate, investor, philanthropist, and author. In 1975, Gates with Paul Allen co-founded
Microsoft with a vision to be a successful and famous Entrepreneur of all time. They never knew
their fortune and their hard work would enlist them in the world’s largest Personal Computer
software company. In recent years Bill Gates has devoted more time to philanthropic activities.
During his career journey at Microsoft, Bill Gates held the positions of chairman, Chief
Executive Officer (CEO) and Chief Software Architect (CSA). Uptill May 2014 he had the
highest individual shareholder. He has authored and co-authored several books. However, Bill
Gates has been always ranked in the Forbes list of the world’s wealthiest people since 1987, and
he was the wealthiest entrepreneur from 1995 to 2007, then again in 2009, and then from 2014 to
2017. Bill Gates is the most famous entrepreneur and holds the Guinness World record for
inventing "World's First Microcomputer" in 1980.
Traits and strategies are
1. Aspiration
Successful people have clear-cut goals. Instead of vague goals like “become rich,” their goals
will be specific, like “expand from one to three stores within the next two years.”
By gaining clarity on their goals, they actually make attaining them far more possible. First, the
goals become specific motivating factors, which keep them going when times get tough. Second,
these goals provide a blueprint for their career. They have something specific to work toward.
With their idea of success is defined, they can break down the goals into more manageable
milestones which can be worked toward incrementally.
2. Drive
One of the most defining traits of successful people is their drive. After all, setting clear goals is
one thing. However, successful people have must have a strong drive to actually attain their
goals. It’s that so-called “fire in the belly” that motivates them to succeed. It gives them a laser
focus so that they can devote all of their attention and efforts toward furthering their progress
toward their dreams. A successful person with a strong sense of drive is able to work tirelessly,
because they believe in their abilities and truly want to attain their goals.
3. Willingness to learn.
One of the most important traits of successful people is a genuine desire and willingness to learn.
Successful people typically aren’t know-it-alls. They keep an open mind. They try to learn from
everyone and every situation they come across. Every experience offers an opportunity to grow.
They can admit when they don’t know something...and will be motivated to improve their
knowledge when they realize they have room to learn something new. This receptivity keeps
their minds nimble. Lifelong learning means that they are constantly exposed to new ideas and
inspirations. When you immerse yourself in knowledge, your career can go to incredible places.
4. Patience
Is patience a virtue? If you want to be successful, yes. While perhaps it’s not the most exciting
trait, it’s invaluable. As much as we all want things to happen right now, success takes time.
Anything that is worth attaining is worth waiting for.
People who are bound to achieve great things recognize this, and they’re willing to take it slow
but steady to win the race. Patience allows them to persist even in the face of adversity because
they have the foresight to learn from mistakes and see that they will pay off in the future. Being
patient isn’t always fun. It can be challenging. But in the long run, you’ll be rewarded with
longevity and steadiness in your career if you can cultivate the trait of patience.
5. Discipline
Success rewards consistency. To be consistent, you have to have discipline. Working hard for a
week and then slacking off isn’t going to yield incredible results. Many of the most successful
people find that establishing a routine is one of the keys to making their dreams a reality, as it
allows them to be consistent in their efforts.
Everyone’s routine will be a little different; it will vary from individual to individual. However,
some common routines of successful people might involve waking up early to get everyday tasks
out of the way and filter through emails before the workday begins, or taking 30 minutes to read
each day to increase their knowledge base and prowess in their chosen field. By being consistent
and disciplined and devoting yourself to grow, you’ll reap many rewards in work and in life.
This is a key trait that allows people to enjoy not only success but longevity in their career.
Q5 Discuss about the critical stages of new venture creation. In the context, explain some
features of entrepreneurship in Asia-pacific region. 8+4
Ans- Stage 1- Ideation, opportunity (venture idea) recognition: A new venture idea or an
opportunity initiates the process of new venture (startup) creation. A venture idea or an
opportunity motivates the intended individual or entrepreneur to start a start-up company.
Stage 2- Shaping the entrepreneurial intention: Shaping the entrepreneurial intention is
another dilemma. There are many new venture ideas which never come into existence, or would
fail if introduced by someone who does not have enough intention to follow the idea though. He
or she will start the process, but would be likely to fail, since entrepreneurial intention might not
exist.
Stage 3- Preparation: Entrepreneurial intention motivates the intended individual or
entrepreneur to mobilize resources. Entrepreneurial intention motivates the intended individual
or entrepreneur to create competence. Entrepreneurial intention motivates the intended
individual or entrepreneur to organize activities. Entrepreneurial intention motivates the intended
individual or entrepreneur to be prepared.
Stage 4- Networking: Networking affects the process of new venture (start-up) creation.
Preparation makes the intended individual or entrepreneur ready to initiate networking.
Stage 5- Entry: After the preparation stage, and networking, start-up companies try to offer their
products or services to the market. This is called entry. Entry is a critical stage, which affects the
success or failure of the new venture (start-up). While entry strategies for different start-ups
might differ, a successful entry is vital for any start-up.
Stage 6- Value creation: Value creation, which lies at the heart of entrepreneurship, is an
integral part of new venture (start-up) creation. Value creation affects the process of new venture
(start-up) creation.
Stage 7- Exit: Once a start-up company offers its new products and enters the market, if not
before, it is time to make a serious decision about the best exit strategy. Value creation helps the
intended individual or entrepreneur to exit.
Common features of entrepreneurship in the Asia-Pacificregion Some key features distinguish
Asia-Pacific entrepreneurship from European and American entrepreneurship
• Presence of ethnic entrepreneurs such as ethnic Chinese andethnic Indians
• Pyramid structures of Asian firms, which are mainly family-owned
• Key role played by the state in the development of entrepreneurship
Q6 What are the components of a business plan? Devise a sample business plan for a
FMCG or tourism product that can capture substancial market and achieve long-term
profitability. 6+6
Ans- clg notes However, there are primarily 4 types of FMCG business plans, which we will
discuss in detail below:
1- Manufacturers: This is the first part of the FMCG business model. Manufacturers are the
ones who produce the products in bulk from raw materials, then send them from their side for
consumption.
2- Distributors: A distributor is one who is partnered with a specific manufacturer such as
Nestle, P&G, or ITC. Distributors buy huge quantities of products directly from manufacturers
and then distribute them further to wholesalers.
3- Wholesalers: Wholesalers purchase various products from distributors and then sell them in
small quantities to retailers. The profit margin between distributors and wholesalers is typically
between pennies, but this part of the supply chain has the highest volume of sales.
4-Retailers: The retailers buy products directly from wholesalers according to demand and sell
the products directly to the consumers. The retailers are part of this supply chain following a
B2C (business to consumer) model. All the other parties involved in the supply chain follow the
B2B model (business to business). Tourism not found
Q7 Discuss about the financing options that can be availed by an entrepreneur at different
stages of a business life cycle. 12
Ans- (i)The 3Fs: family, friends and fools: When to choose this source of financing: This type
of financing is often pursued to cover the costs of setting up a new company or to bridge the gap
to a first round of (pre-)seed funding. The advantage of this funding type is that it is a quick and
cheap way of collecting cash, especially if you take into account the risk that the 3Fs take
(ii) Angels/informals :Angel or informal investors are experienced entrepreneurs who have
some funds available (often from previously exited ventures) and invest those in new companies
to help other entrepreneurs succeed in their business. Angel investments start around 50,000
dollars/euros and can amount up to (or more than) a million dollars/euros, as angels sometimes
invest together in groups.
(iii) Crowdfunding: Nowadays, it is hard to imagine that crowdfunding once didn’t exist. With
crowdfunding, the “crowd” finances the funding need of a company. Usually, crowdfunding is
performed via an online platform where entrepreneurs offer investment opportunities on one side
of the platform and on the other side of the platform, a large group of people invest small
amounts to meet the entrepreneur’s investment need.
(iv) Subsidies: A huge number of tax/financial schemes and subsidies exist. The aim of
subsidies/schemes is typically to stimulate entrepreneurship, innovation/R&D or economic
growth within a certain geographical area. That is why every region, every country and even, for
instance, the entire European Union has its own subsidies.
(v) Venture capital/private equity: Private equity is the collective name for professional
investment firms that invest in companies that are not publicly listed. Venture capital (VC) is a
type of private equity that focuses specifically on (from the investor’s perspective) risky
investments in early stage companies.
(vi) Debt financing: the bank: Even though there are banks around that have started venture
capital funds, they are generally more risk averse than, for example, angels, seed investors and
normal VC investors. This does not mean that banks do not finance entrepreneurs – on the
contrary! However, they are more likely to invest in small to medium businesses, in companies
with lower risk profiles (than startups, for instance) and when companies can offer collateral.
(vii) Factoring: In short, factoring is a way of financing working capital by lowering the size of
accounts receivable. Example: if you send an invoice to a customer, but it takes the client 60
days to pay, then you can decide to “sell” this invoice to a factoring company (against a certain
payment, of course). The factoring company will pay for the invoice (or provides you with a
loan) so that you do not have to wait 60 days before the invoice is paid by the client. A factoring
company can also take over the risk that the client does not pay at all.
(viii) Leasing: Do you have to make large investments in assets such as computers and/or
machines? Why don’t you lease instead of purchasing them? By leasing assets companies can
spread payments over a longer period of time instead of having to fulfill the full payment of an
investment the moment they decide to purchase an asset. When to choose this source of
financing: When a company is capital-intensive, meaning it is dependent on the use of
(sometimes expensive) assets, such as machinery, leasing may be the way to go.
(ix) Suppliers: When to choose this source of financing: Choose this form of financing if you
have good relationships with your suppliers or if you have a good negotiating position with them
(for example, if you are a large/important customer).
(x) Initial Coin Offering: For an Initial Coin Offering (ICO), a company typically writes a
whitepaper to pitch a certain business idea and asks the general public to finance the idea using
bitcoin and/or altcoins (other cryptocurrencies than bitcoin). In return, the investor receives an
altcoin newly generated by the company during the ICO. Usually, this newly generated altcoin is
at the center of the company’s business activities and thus leveraged in a way that increases its
value.
(xi) Initial public offering: The holy grail of financing: the initial public offering (IPO)! An IPO
is the public listing of a company, which means that it is the first time a company offers its
shares to the general public (instead of to private individuals, investors or companies). This
means that practically anyone in the world (individuals or institutional investors) can invest in
the company by buying shares at a certain value. Before an IPO, a company is private, which
means that it often only has a limited number of investors that have invested early stage or
growth capital. Think of the founders, angels and VC firms for instance.
(xii) Revenue based financing: Revenue based financing is a funding mechanism in which an
investor provides financing to a startup and in return the investor will receive a percentage (e.g.
between 2% - 5%) of the (future) revenues generated by the startup. The future revenue-based
interest payments are typically capped at two to three times the size of the initial funding
amount. When to choose this source of financing: This type of funding is typically offered at
(pre-) seed stage.
Q8 passage
2018
Q2 Any five
(a)Entreperenuership policy 2015
Ans- India’s first Integrated National Policy for Skill Development and Entrepreneurship 2015
has been announced on 2nd July, 2015. India acknowledges the need for an effective roadmap
for promotion of entrepreneurship as the key to a successful skills strategy. The Skill
Development’ and ‘Entrepreneurship’ policy will provide and making India an umbrella
framework to all skilling activities being carried out within the country and international job
market and to align them to common standards and link the skilling with demand centers. The
policy framework has been developed to accomplish the vision of Skill India .The framework
outlines eleven major directions and enablers to achieve these objectives of skilling India.
Vision: To create an ecosystem of empowerment by Skilling on a large Scale at Speed with high
Standards and to promote a culture of innovation based entrepreneurship which can generate
wealth and employment so as to ensure Sustainable livelihoods for all citizens in the Country.
The entrepreneurship policy framework has been developed to address the objectives. The
strategies to catalyze Entrepreneurship are as under.
Infuse Entrepreneurial Culture. Streamline Entrepreneurship in Education System.
Inventing Business through Mentorship. Foster Social Entrepreneurship and Grassroots
Innovations Promote Inclusivity. Women in Entrepreneurship. Ease of doing
Business. Introduce Single Unique Enterprise Identity Number (SUEIN). Introduce an
on-line Single Composite Application Form (SCAF). Eliminate Information Deficit.
Access to Finance. National Commission on Entrepreneurship.
NEW SKILL AND ENTREPRENEURSHIP POLICY: Vision: To create an ecosystem of
empowerment by skilling on a large scale at speed with high standards and to promote a culture
of innovation-based entrepreneurship, it generates wealth, employment and sustainable
livelihoods for all citizens in the country. Skill development guidelines among 21 ministries and
departments streamline the Skill India mission and reap a better demographic dividend.
Skill development and entrepreneurship policy: To improve the efficiency of human
resources Clearing the institutional framework for the National Skill Development Mission in
keeping with the commitment made in the Union Budget The hours and cost of training will
become uniform. Currently, training courses offered by ministries range from 80 to 675
hours. As per new rule minimum of 200 hours' training is required for fresh skilling courses
and 80 hours for re-skilling programmes.
(b) Global entrepreneurship monitor (clg notes)
(c) Entrepreneurship process.
Ans- Idea Generation: every new venture begins with an idea. In our context, we take
an idea to be a description of a need or problem of some constituency coupled with a concept of
a possible solution.
Opportunity Evaluation: this is the step where you ask the question of whether there is an
opportunity worth investing in. Investment is principally capital, whether from individuals in the
company or from outside investors, and the time and energy of a set of people. But you should
also consider other assets such as intellectual property, personal relationships, physical property,
etc.
.Planning: Once you have decided that an opportunity, you need a plan for how to capitalize on
that opportunity. A plan begins as a fairly simple set of ideas, and then becomes more complex
as the business takes shape. In the planning phase you will need to create two
things: strategy and operating plan.
Company formation/launch: Once there is a sufficiently compelling opportunity and a plan, the
entrepreneurial team will go through the process of choosing the right form of corporate entity
and actually creating the venture as a legal entity.
Growth: After launch, the company works toward creating its product or service, generating
revenue and moving toward sustainable performance. The emphasis shifts from planning to
execution. At this point, you continue to ask questions but spend more of your time carrying out
your plans.
(d) Feasibility study
Ans- A feasibility study, as the name suggests, is designed to reveal whether a project/plan is
feasible. It is an assessment of the practicality of a proposed project/plan. A feasibility study
is part of the initial design stage of any project/plan. It is conducted in order to objectively
uncover the strengths and weaknesses of a proposed project or an existing business. It can
help to identify and assess the opportunities and threats present in the natural
environment, the resources required for the project, and the prospects for success.
Contents of a Feasibility Report:A feasibility report should include the following sections:
1. Executive Summary
2. Description of the Product/Service
3. Technology Considerations
4. Product/ Service Marketplace
5. Identification of the Specific Market
6. Marketing Strategy
7. Organizational Structure
8. Schedule
9. Financial Projections
(e) Angel investor (clg notes)
(f) Creativity and Entrepreneurship(2019 Q3 d and clg notes)
(g) Intrapreneurship
Ans- The term intrapreneurship refers to a system that allows an employee to act like
an entrepreneur within a company or other organization. Intrapreneurs are self-motivated,
proactive, and action-oriented people who take the initiative to pursue an innovative product or
service. An intrapreneur knows failure does not have a personal cost as it does for an
entrepreneur since the organization absorbs losses that arise from failure. An intrapreneurship
creates an entrepreneurial environment by allowing employees to use their entrepreneurial skills
for the benefit of both the company and the employee. It gives employees the freedom to
experiment, as well as the potential for growth within an organization.Intrapreneurships foster
autonomy and independence, while attempting to find the best resolution. For example, an
intrapreneurship may require an employee to research and recommend a more
efficient workflow chart to a company’s brand within a target group or implement a way to
benefit company culture.
Charactistics of Intrapreneur
Diversification: Intrapreneurship promotes teams with people of different gender, age
groups, culture and fields.
Innovative Approach: It is a creative initiative for the progress of both the employee and
the company.
Restoration Concept: An intrapreneur adds value to an existing company by improving
the products, services, methods or perceptions.
Mutual Benefit: Through intrapreneurship, an employee achieves empowerment and
self-actualisation; and the company also grows remarkably.
Calculated Risk: The risk involved in an intrapreneur’s project is well analyzed and
planned before it is onboard.
(h) Social Entrepreneurship
Ans- A social entrepreneur is a person who pursues novel applications that have the potential to
solve community-based problems. These individuals are willing to take on the risk and effort to
create positive changes in society through their initiatives. Social entrepreneurs may believe that
this practice is a way to connect you to your life's purpose, help others find theirs, and make a
difference in the world.
Types
1.Community Social Entrepreneur: Community social entrepreneurs are small-scale
changemakers. A community social entrepreneur can be a young individual teaching
underprivileged kids in a town, a group of college students running sanitation and plantation
drives in a city or one or more organizations working for social good.
2. Non-Profit Social Entrepreneur: These social entrepreneurs believe in reinvesting profits.
So, along with the initial cost, they put their profits into the cause.
3. Transformational Social Entrepreneur: These entrepreneurs focus on establishing a
business that can solve a purpose that government initiatives and other businesses can’t.
Transformational social entrepreneurship is more like running an organization where you hire
skilled people, think of newer ways to stay relevant in the market, follow the guidelines issued
by governments and do everything that an enterprise does.
4. Global Social Entrepreneur: Global social entrepreneurs think on a larger scale and focus on
changes required at the global level. They put social responsibility above profits.
They usually collaborate with organizations working on similar causes in specific
regions/countries.
Q3 What is Innovation? How is it different from Invention? Explain four drivers of
innovation. 2+6+4
Ans- Innovation can be described as a change that adds value to the products or services; that
fulfills the needs of the customers. Innovation only occurs when someone improves on or makes
a substantial contribution to an existing product, process or service. Innovation may not need a
new discovery or newly created product but may add tremendous value to the existing one. The
implementation of the idea for product or process for the very first time.
Drivers of innovation
1. Broadcasting
The most common matching mechanism type is broadcast search, which involves publishing
the innovation request as a challenge to a vast audience in the hope that responses will reveal that
someone has developed a solution in other contexts, or that someone is willing to develop a
solution.
2. Brainstorming
Broadcast search can work well when a clearly defined problem or need exists, but many
organizational problems and needs are poorly defined, especially during the exploratory phase,
such as when the organization is considering new design ideas or trends, finding a slogan or
seeking to increase shares in social media.One mechanism that addresses these particular
situations is brainstorming, which generates a diverse set of ideas in a scalable setting for
solvers. In this method, the community creates and posts ideas openly on a platform and filters
these ideas through voting or feedback.
3. Licensing out
Rather than seeking possible solutions, companies and community members can post
relinquished solutions to seek potential adopters that may find them of value. This is precisely
the objective of the licensing out mechanism: to create a web-based technology bazaar for
matching technology developers with potential investors.
4. Connecting/networking
Ideas, market-ready products and technologies are undoubtedly significant, but companies
recognize that developing their networks without an immediate objective is also important. For
this reason, beyond looking for solutions, organizations may benefit from building
communication within their ecosystems to develop opportunities for collaboration and
partnerships.
5. Expert teams
While endogenous team collaborations can evolve by themselves to further develop ideas,
intermediaries can also foster expert groups either by selecting group members from the
community or by hiring group members for a position in the group.Studies indicate that expert
teams have always shown themselves to be important in the innovation creation process. Ideas to
Go and NineSigma are examples of intermediaries offering this type of matching mechanism.
OR Explain critically the various factors that are considered in promotion of business
enterprise and also state the essential requisites for successful promotion. 7+5
Ans- (i)Nature of Product: The different type of product requires different promotional tools.
Such as, for the industrial products Viz. Machinery, equipment or land personal selling is more
appropriate as a great deal of pre-sale and after-sale services is required to sell and install such
products. On the other hand, advertising and publicity are more suitable for the consumer goods,
especially the convenience goods.
(ii)Nature of Market: The number and location of customers greatly influence the promotion
mix. In case the group of potential customers is small and are concentrated in a particular
locality, then personal selling is more likely to be effective. Whereas, if the customer base is
large and widespread, then the blend of advertising, personal selling, and the sales promotion is
required to sell the product.
Also, the type of customers influences the managerial decisions of the promotion mix. The type
of promotion for the urban, educated and institutional customers would be different as compared
to the rural, illiterate and household customers.
(iii)Stage of Product’s Life: The promotion mix changes as the product moves along its life
cycle. During the introduction stage, the principal objective of the promotion is to create the
primary demand by emphasizing the product’s features, utility, etc. therefore, the blend of
advertising and publicity is required. As the product reaches its maturity stage the advertising
and personal selling is required to maintain the demand of the customers.
And finally, during the decline stage the expenses on other promotional activities are cut, and
more emphasis is laid on sales promotion with the intent to push up the declining sales.
(iv)Availability of Funds: The marketing budget also decides the promotion mix. If the funds
available for the promotion are large, then the blend of promotional tools can be used, whereas in
the case the funds are limited then the management must choose the promotional tool wisely.
(v)Nature of Technique: Each element of the promotional mix has unique features that
significantly influences the purpose of promotion. Such as, the advertising is an impersonal
mode of communication that reaches a large group of customers. Its expression can be amplified
with the use of colors and sound that helps in developing the long lasting brand image in the
minds of the customer.The Personal selling involves face to face interaction that helps in
developing cordial and personal relations with the customers. Likewise, the sales promotion is
short-term incentives given to the customers with the intent to boost sales for a shorter period of
time.
(vi)Promotional Strategy: The promotion mix largely depends on the company’s
promotional strategy, i.e. whether it accepts the Push Strategy or a Pull Strategy. In a Push
strategy, the manufacturer forces the dealers to carry the product and promote it to the customer,
i.e. convince the potential buyers to buy it. Here, personal selling and trade promotion are likely
to be more effective.
In the case of a Pull Strategy, the consumers ask the dealers to carry the product, i.e. customers
themselves purchase the product. Here, advertising and consumer promotion are more
appropriate.
(vii)Readiness of Buyer: Different promotional tools are required at different stages of buyer
readiness. Such as, at the comprehension stage, the blend of advertising and personal selling
plays a vital role. Whereas at the conviction stage, personal selling is more effective. At the time
of sales closure, the blend of sales promotion and personal selling is likely to be more effective.
1. Setting Objectives:
The setting up of business objectives is the first thing to be done by the management. One must
know as to what is to be done. Only after deciding the objective, the ways and the means will be
determined to achieve the objectives. If it is a producing business, the nature of product to be
produced, whether to produce the whole product or part of it should be decided. In case of
service business the nature and type of service to be provided should be decided. It is not only
the management which should be conversant with the business objectives but every person in the
concern should know the aims and goals of the business.
2. Proper Planning:
After determining, the objectives, the work should be planned in all its perspectives. Planning
involves forecasting and laying down the course of action. It involves planning for both present
and future. What is to be achieved and how it is to be achieved is of primary significance for the
present. Future is always uncertain and the estimation of future happenings is very difficult. In
planning for the future, an effort is made to estimate the future uncertainties and determine the
possible course of action for the coming period. Thus, planning also helps the management to
prepare itself for facing the uncertainties of tomorrow.
3. Sound Organisation:
Organisation is an arrangement by which tasks are assigned to employees so that their individual
efforts contribute effectively to the achievement of clearly defined purposes. The duties and
responsibilities of all persons arc defined and they should know what they arc to do.
An effective organisation system is essential for the success of a business. Firstly, a decision
should be taken about the form of ownership, i.e., sole trade, partnership, Joint Stock Company.
Then a suitable internal organisation should be developed. No work should be left unassigned.
The supervisors and subordinates should know their roles in the business.
4. Proper Financial Planning:
The requirements of finance and its possible sources should be decided at the time of starting the
enterprise. The purpose of financial planning is to make sure that adequate funds are raised at the
minimum of cost. The required capital should be made available at all times, otherwise, it will
hamper the work. The scarcity of capital and too much of it both will be bad for the concern.
5. Location and layout of Plant:
One of the important decisions to be made by the management at the time of starting a concern is
regarding the location of the plant. The plant should be located at a place where all factors of
production arc available at lowest costs. The aim of reaching an optimum point will be achieved
only if the place of location of the businesses is suitable. Raw materials, labour, power and
markets for the finished products should be available near the place of location.
6. Dynamic leadership:
The success of an enterprise will depend upon the efficiency of its management. The task of
management is to plan, organise, co-ordinate and direct various activities for achieving business
objectives. This will be possible only if the leadership is dynamic. The operation managing the
concern should have foresight, initiative, courage and aptitude for a change. These qualities are
necessary in the leadership to take the concern on the road of progress.
Q4 How can an idea be made an opportunity? Discuss ways to generate business ideas.
Explain in this context Six thinking Hats technique? 2+6+4
Ans- To become an opportunity, an idea needs to be evaluated and acted upon.To become a
business opportunity, your idea needs to have a potential economic value:
It needs to be able to create profit. There have to be customers willing to pay for the product.It
should also be new and innovative.It also needs to be attractive and desirable for people who
want to buy it.
There are two ways to recognise opportunities:
You can discover them or
You can create them yourself and with others.
Ways to generate business ideas:
1. Become inquisitive
Start being interested and involved in what is going on around the world. Find 30 minutes a day
to read popular blogs, news portals, or watch hot news.
Learn about startups that are launched and start growing.
Becoming aware will not take too much time but can help you to know a lot about different
industries and innovations.
2. Focus on problems
Successful business ideas solve real problems.
Learn about the problems people face in daily life. Talk with family and friends about their
problems at work, in sport, with clothing, food, etc. Think about your own problems and
difficulties. Is everything perfect in your life? Probably there are things you would love to
improve or change. Think about it.
3. Explore
Web surfing can be a great way to have fun and get some cool ideas. Visit popular entertaining
websites, question and answer platforms, popular forums and learn social media trends and what
people are talking about. What are some hot topics of discussions and popular shared posts on
social networks? It can be a good source of ideas.
4. Travel more
Travelling is one of the most excited and effective ways to get inspired and generate ideas for
business. Visit different countries, meet new people, learn about cultures and spend time
sightseeing. It is like a breath of fresh air in daily life.
Make traveling be a part of your regular lifestyle. Set a plan, for example, to visit one new city or
country every month. You will see how much creativity it will evoke in you.
Check it: Take this test to know if you can be a successful entrepreneur
5. Build your network
Building a good network will give you an opportunity to switch from working hard to working
smart. Connecting with professionals in the sphere of your business niche can bring not only an
understanding of the highest customers’ needs but can help you to get tons of smart advice from
influencers and top leaders.
According to Keith Ferrazzi, the author of the book “Never Eat Alone”, connecting with the right
people is a true art that can help to reach great business goals.
6. Stay relaxed, but focused
When you feel that you need to generate business name ideas as soon as possible and start
putting all your efforts into this process, you can hardly create something really successful.
If you need an idea, you will find it!
Just try to relax, have more rest and sleep well. But always be attentive to what is happening
around you.
Try to do the following: Perceive every event happening with you as a sign. Stay focused and
write down what is happening – anything interesting or strange that came up to your mind during
the day. Practice it for a week or so and then analyze everything you wrote down. Combine
different thoughts and ideas and see if they can help you with your future product or service
development.
7. Analyze old ideas
Why invent something new if you can use already tested and working ideas.
Analyze more deeply the ideas that have already been implemented. Think about the
opportunities to change and improve them.
But remember – you cannot just copy someone’s idea. In this case, it can hardly become
successful.
Make research and learn customers’ feedback about the existing product or service. Try to find
out what is missing there and how to transform this product into something better.
This approach is greatly described by W. Chan Kim and Renee Mauborgne in the book Blue
Ocean Strategy. It teaches how to create unique products and avoid competitiveness.
I really recommend you reading this book if you are thinking about starting a business.
8. Read more business books
Continuing to talk about the role of books, I should stress that good books are the number one
source for inspiration and getting knowledge.
Reading can show you where to start!
Books can help you to learn many lessons, give new business ideas, and understanding how to
implement them.
The Six Thinking Hats is a role-playing model presented by Edward de Bono in 1986. It serves
as a team-based problem solving and brainstorming technique that can be used to explore
problems and solutions and uncover ideas and options that might otherwise be overlooked by a
homogeneously thinking group.
The 6 types or “Thinking Hats” are:
White Hat: analytical, objective thinking, with an emphasis on facts and feasibility. (How to
remember White Hat - The color white is often associated with purity. Similarly the White Hat
has a clean perspective that is unadulterated by emotion or subjectivity.)
Red Hat: emotional thinking, subjective feelings, perception, and opinion. (How to remember
Red Hat - Red is the color of rage and emotion. Red Hat allows emotion and subjectivity to
dominate.)
Black Hat: critical, skeptical, focused on risks, and identifying problems. (How to remember
Black Hat - Black, the color of gloom and pessimism. The Black Hat is the skeptic, and
pessimist looking for the problems in everything.)
Yellow Hat: optimistic, speculative, best-case scenario. (How to remember Yellow Hat - Yellow
Hat is the sunny one. They are happy and have a positive outlook on things, always expecting
the best outcome.)
Blue Hat: structured thinking, high-level overview of the situation, the big picture. (How to
remember Blue Hat - Blue is the color of the sky. Imagine the Blue Hat person has a 20,000 foot
perspective on this. They can see everything from a distance and get the big picture view.)
Green Hat: creative, associative thinking, new ideas, brainstorming, out-of-the-box. (How to
remember Green Hat - Green is the color of nature as capture by the artist. The Green Hat is
creative and generates lots of new ideas without concern for feasibility.)
OR
Critically analysis status withdrawal theory of E.Hagen and how would you justify the
relevance of the theory in the context of overall entrepreneurial development in the country
today. 7+5
Ans- clg notes & Relevance:
(i)The theory also presupposes a long term perspective for entrepreneurial growth about three to
five generations for the emergence of entrepreneurship.
(ii)Hagen further opined that creative innovation or change is the basic feature of economic
growth.
(iii)Hagen's theory emphasizes a process that generations to unfold and tends to be more
dynamic than other cultural theories of entrepreneurship.
(iv)The theory also looks to the personality of the figureheads, relating to a larger class
of psychological theories of entrepreneurship.
(v)The creativity of the entrepreneurs bring out social transformation and economic
development.
Q5 Discuss the role of IIE,MSME-DI and NSIC in the promotion and development in india
with special reference to NER. 4+4+4
Ans- Indian Institute of Entrepreneurship (IIE) is an autonomous organization under the
Ministry of Skill Development & Entrepreneurship. The main aim of the Institute is to
provide training, research and consultancy activities in Small and Micro Enterprises
(SME),with special focus on entrepreneurship development. The Indian Institute of
Entrepreneurship (IIE) registered under the Societies Registration Act,1860 was established in
the year 1993 in Guwahati by the erstwhile Ministry of Industry (now the Ministry of Micro,
Small and Medium Enterprises), Government of India. The Institute began operating from April
1994 with the North East Council (NEC), Governments of Assam, Arunachal Pradesh and
Nagaland and SIDBI as its other stakeholders.
IIE has been transferred to the Ministry of Skill Development & Entrepreneurship on 22nd
May’2015.
The headquarter of IIE is at Lalmati, Basistha Chariali, 37 NH bypass,Guwahati-781029.
OBJECTIVES
1. To promote and develop entrepreneurship.
2. To conduct research and provide consultancy for entrepreneurship development.
3. To provide consultancy and monitoring service to MSMEs/ potential entrepreneurs and
enhancing employability of participants.
4. To promote greater use of information technology in the activities/ functions of the IIE.
5. To comply with statutory responsibility.
ROLE
1.Designing and organising training activities for different target group and undertaking research
in the relevant to entrepreneurship.
2.Improving the efficiency, effectiveness and delivery of the change agents and development
practitioners i.e. trainers, support organizations engaged in enterprise building. etc.
3.Provide consultancy service to the prospective and existing entrepreneurs.
4.Increasing the outreach of activities of the institute through collaborative activities and
increasing their effectiveness through use of different tools of information technology.
MSME - Development Institute, Guwahati (formerly - Small Industries Service
Institute(SISI),Guwahati) is a field Institute of Office of Development Commissioner (MSME),
underMinistry of MSME, Government of India. Over the years, it has seen its role evolved into
an agency for advocacy, hand holding andfacilitation for the small industries sector of Assam,
Meghalaya and Arunachal Pradesh.With the enactment of the MSMED Act 2006, the institute
has worked with the widermandate of promotion and development of MSME sector. MSME -
Development Institute, Guwahati provides assistance for the promotion anddevelopment of
Micro, Small and Medium Scale Industries in the state of Assam, Meghalayaand Arunachal
Pradesh. At present there are four (4) Branch Institutes at Assam (Silchar, Tezpur, Diphu, Tura),
One(1) Branch Institutes at Meghalaya (Shillong) and one (1) Branch Institutes at
ArunachalPradesh (Itanagar). Aim of this Institute is to implement policy guidelines of
Government ofIndia coming under the Additional Secretary and Development Commissioner
(MSME),MSME Development Organization (MSME-DO), Govt. of India, Ministry of MSME,
New Delhi.It is one of the prime organization of Govt. of India which formulates and monitors
thepolicies and program of Govt. of India for the promotion and development of Micro,
Smalland Medium scale industries all over the country through MSME - Development
Institutesand its Branch Institutes. The Institute is headed by Joint Director who is a technocrat
having vast experience andknowledge on various field of promotional activity related to MSME
Sector. The Jt. Directorof the Institute and it's Branch Institutes are assisted by Assistant
Directors havingbackground on Technology, Engineering, Economics & Statistics and
Management discipline.
MSME-DI conducts various developmental Programmes as given below:-
ENTREPRENEURSHIP DEVELOPMENT PROGRAMMES [EDPs] : Entrepreneurship
Development Programmes are being organized by the Institute as a regulartraining activities to
cultivate the latent qualities of educated unemployed youth (both men andwomen) by
enlightening them on various aspects that are necessary to be considered while settingup small
scale industries and other service or business enterprises. Over the years, theseprogrammes have
created confidence in youth, which has led to self-employment and creation offurther wageemployment.
MANAGEMENT DEVELOPMENT PROGRAMMES [MDPs] : Udyami NER 1st Year,
Vol: I, April - June 20216 With a view to enhance managerial competence of the Managers and
Supervisors working in smallscale industries as well as educated unemployed youth aspiring to
become managers of small scalebusiness enterprises, the Institute is conducting part time MDPs
in various fields .These coursesgenerally have a duration of one/Two week.
VENDOR DEVELOPMENT PROGRAMME [VDP] : The Institute is also conducting
Vendor Development Programmes-cum-Exhibition in associationwith the large public/private
sector industries and Govt. Organisations in different parts of the State. These programmes
provide a common platform for interaction between buyers and sellers, which inturn help
identification of new marketing avenues for SSIs and facilitate the buyers in their searchfor
proper vendors.
EXPORT PROMOTION PROGRAMME (E.P.P.) : The capability of Indian MSMEs to
compete in the International market is reflected in its share ofabout 35% in national export. The
Govt. of India has, therefore, accorded high priority for promotionof export from MSME Sector.
With a view to rendering assistance to small scale units in the field ofexploring market potential,
export promotion and exhibitional publicity, assistance is providedthrough EFCs.
MICRO & SMALL ENTERPRISES CLUSTER DEVELOPMENT PROGRAMME
[MSECDP]: O/o Development Commissioner (MSME), New Delhi has launched Cluster
Development Programmewith a holistic approach. The objectives of the cluster development
initiative are to improvecompetitiveness of the cluster through technology upgradation, facilitate
development of newproducts, improved production process, improved quality of products, built
on common brand, establish marketing linkage in domestic and international markets, formation
of consortia, creationof common facility centers, enhance income of entrepreneurs and ultimately
overall growth of thecluster.
Financial support for following purposes is available under the Programme : 1..Setting up
of common facilities center 2. Setting up of Infrastructural development Projects
3.Thematic interventions 4.Seminars, Workshops, Study visits .
NSIC provides technical support to MSMEs through 'NSIC Technical Services Centres'
(NTSCs) and a number of TICs & LBIs spread across the country. The range of technical
services provided through these centres include skill development in Hi-Tech as well as
conventional trades, material and product testing at our testing laboratories accredited by NABL
/ BIS, common facilities, energy audit, environment management etc.
The main function of the Corporation is to promote, aid and foster the growth of micro and small
enterprises in the country, generally on commercial basis.
NSIC provides a variety of support services to micro and small enterprises catering to their
different requirements in the areas of raw material procurement; product marketing; credit rating;
acquisition of technologies; adoption of modern management practices, etc.
Role or function
OR Define MSME according to MSME Act, 2006 and state how the development of MSME
may contribute in the development of NER with equity and social justice. 4+8
Ans- clg copy
In India, role of MSMEs have become very crucial as MSMEs have potential to balanced
distribution of income, reduction of poverty, generation of employment and growth in export,
development of entrepreneurship, development of industry and rural economy. In order to
highlight its contribution to the economic growth and development of a particular region,
entrepreneurship has been mostly referred to as a source of ‘employment generation’
The North East of India (NEI) comprising of the 8 states of Assam, Arunachal Pradesh,
Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim, is a reservoir of rich natural
resources. It is surely a region endowed with huge hydro-energy potential, oil and gas, coal,
limestone, forest wealth, fruits and vegetables, flowers, herbs and aromatic plants, rare and rich
flora and fauna. These resources can be utilized profitably for all round socioeconomic
development and employment generation in the region. Entrepreneurship is more than simply
“starting a business” (Adejumo, 2000). It is a process through which individuals identify
opportunities, allocate resources, and create value. This creation of value is often through the
identification of unmet needs or through the identification of opportunities for change. It is the
act of being an entrepreneur which is seen as one who undertakes innovations with finance and
business acumen in an effort to transform innovations into economic goods. Entrepreneurship
development has also led to employment generation, growth of the economy and sustainable
development. The ministry of MSME is actively promoting the development of MSMEs in the
North East Region (NRE) through the programmes and schemes being implemented by its
attached office, public sector enterprises, statuary bodies and autonomous organizations, namely,
Micro, Small and Medium Enterprise Development Organization (MSME-DO), the national
small Industries Corporation Ltd. (NSIC), the Khadi and Village Industries Commission(KVIC),
the Coir Board and three National level entrepreneurship development institute particularly,
Indian Institute of Entrepreneurship (IIE), Guwahati. The new North East Industrial and
Investment Promotion Policy 2007 such as subsidies on transport, capital investment, interest on
working capital, excise duty refund, income tax exemptions etc. also create attractive investment
climate in that region. This will lead to higher income and employment opportunity and
development of the region. On this background, this paper critically evaluates the contribution
and role of MSMEs to promote entrepreneurship and employment in the NER over the years.
Q6 How do you forsee the future of start-up in india? What are the policy initiatives
undertaken by the GOI for the emergemce of startup culture in india? 6+6
Ans- The startup ecosystem in India is thriving, more so with the recent government policies
and start-up friendly initiatives taken to promote this sector. The startup ecosystem in India is
thriving, more so with the recent government policies and start-up friendly initiatives taken to
promote this sector. Startups particularly those focusing on healthcare and health tech
innovation are going to witness a lot of growth in the years ahead. Given that India is home to
1.35 plus billion people, the country’s current healthcare infrastructure and allotted budget are
inadequate to ensure universal healthcare services to all. Hence, innovations in medical
devices and services are the need of the hour. Already, a growing number of tech-enabled
companies like ours are stepping in to provide specialised healthcare monitoring solutions
through portable devices using cutting edge tech like the Internet of Things, Artificial
Intelligence (AI) and Bluetooth. Startups are future of India, the Startup community is the future
of India and will be the platform through which the millions of youth of this country will be
gainfully employed.
Initiatives:
Aatmanirbhar Bharat App Innovation Challenge: The 4th of July 2020 has been quite a
historic day for the Indian startups and the gear that the startups of India have got after that day
because it is on the same day that the Prime Minister of India, Narendra Modi has announced the
launch of the "Aatmanirbhar Bharat App Innovation Challenge". With this launch, PM Modi
urged the startups of India to come together and develop ‘Made in India’ applications that will
facilitate not only the people of India but the whole world. In his tweet, PM urged all the tech
and startup community to come forward and develop world-class mobile applications under the
challenge.
SAMRIDH Scheme: Ashwini Vaishnaw, who was then a newly appointed Minister of
Electronics Information and Technology (MeitY) launched the SAMRIDH scheme, which stands
for Startup Accelerators of MeitY for pRoduct Innovation, Development, and growtH, on August
25, 2021, after a little over a week of his announcement that the government will support the
startups in the initial stages.
The SAMRIDH initiative is designed to provide funding support to startups along with helping
them bring skill sets together which will help them grow successful. The newly launched
SAMRIDH program aims to focus on the acceleration of around 300 start-ups by extending them
with customer connect, investor connect, and other opportunities for international expansion in
the upcoming three years that will follow.
Startup India Seed Fund: On 16 January 2021, Prime Minister Narendra Modi announced the
launch of the 'Startup India Seed Fund' — worth INR 1,000 crores — to help startups and
support ideas from aspiring entrepreneurs. PM Modi said that the government is taking important
measures to ensure that startups in India do not face any capital shortage.
The reserved fund for the Startup India Seed Fund initiative, as per the Union Budget of 2022 is
Rs 283.5 crore, which is higher than the revised estimate of around Rs 100 crore for the year
2021-22.
Startup India Initiative: The Prime Minister of India launched the Startup India Initiative in the
year 2016 on 16th January. The idea is to increase wealth and employability by giving wings to
entrepreneurial spirits. The government gives tax benefits to startups under this scheme and
around 50,000 startups have been recognized via this scheme in a period of a little more than five
years, as of June 3, 2021. The Department of Industrial Policy and Promotion is maintaining this
initiative and is treating it as a long-term project. Moreover, the overall age limit for startups has
been increased from two years to seven years.
Startup Leadership Program: The Startup Leadership Program, as the name indicates, is build
to empower outstanding founders and innovators. Launched in 2016 in India, SLP is designed as
a "highly selective 6-month world-class training program and lifetime network". This startup
initiative first began in Boston in 2006, and has spread its wings in over 14 countries and 28+
cities, and has helped 2000+ startups, influenced 3600+ entrepreneurs, and has raised around
$2.4 bn+ in funds to date.
ASPIRE: The government has made continuous efforts to improve the social and economic
aspects of life in rural areas of India and one of the most popular schemes that the Indian
government has sanctioned in this regard is ASPIRE. A Scheme for Promotion of Innovation,
Rural Industries and Entrepreneurship (ASPIRE) is a Government of India initiative and
promoted by the Ministry of Micro, Small and Medium Enterprises (MSME).
Pradhan Mantri Mudra Yojana (PMMY): Micro Units Development Refinance Agency
(MUDRA) banks have been created to enhance credit facilities and boost the growth of small
businesses in rural areas. The government has introduced this scheme to support small businesses
in India. In 2015, the government allocated INR 10,000 crores to promote startup culture in the
country. The MUDRA banks provide startup loans of up to INR 10 lakhs to small enterprises,
and businesses, which are non-corporate, and non-farm small/micro-enterprises. MUDRA comes
under Pradhan Mantri Mudra Yojana (PMMY) which was launched on 8 April 2015. The loans
have been categorized as Tarun, Kishore, and Shishu. The assets are created through the bank’s
finance and there is no collateral security. Micro Units Development Refinance Agency
(MUDRA) banks have been created to enhance credit facilities and boost the growth of small
businesses in rural areas. The government has introduced this scheme to support small businesses
in India. In 2015, the government allocated INR 10,000 crores to promote startup culture in the
country. The MUDRA banks provide startup loans of up to INR 10 lakhs to small enterprises,
and businesses, which are non-corporate, and non-farm small/micro-enterprises. MUDRA comes
under Pradhan Mantri Mudra Yojana (PMMY) which was launched on 8 April 2015. The loans
have been categorized as Tarun, Kishore, and Shishu. The assets are created through the bank’s
finance and there is no collateral security.
Ministry of Skill Development and Entrepreneurship
The task of promoting entrepreneurship was earlier given to different departments and
government agencies. In 2014, the Prime Minister decided to dedicate an entire ministry to
building this sector as he felt that skill development required greater push from the government's
side. Furthermore, the idea is to reach 500 million people by the year 2022 through gap-funding
and skill development initiatives.
OR What is meant by Women entrepreneur? Narrate the promotional scheme for women
entrepreneurship in india. What are the problems encountered by women entrepreneur?
4+4+4
Ans- Women entrepreneurs may be defined as a woman or a group of women who initiate,
organise and run a business concern.
Schumpeter – “Women entrepreneurs are those women who innovate, initiate or adopt a business
activity”.
Government of India – “A woman entrepreneur is defined as an enterprise owned and controlled
by a woman having a minimum financial interest of 51 percent of the capital and giving at least
51 percent of the employment generated in the enterprise to women.”
the following functions five functions of a woman entrepreneur:
1. Exploration of the prospects of starting a new business enterprise.
2. Undertaking of risks and handling of economic uncertainties involved in business.
3. Introduction of innovations or imitation of innovations.
4. Co-ordination, administration and control.
5. Supervision and leadership.
Promotional scheme for women entrepreneurship in india:
Annapurna Scheme:
This loan is provided to women in the food catering industry, still establishing their small scale
businesses. The loan allows these women entrepreneurs to avail it as capital requirements like
buying equipment and utensils, setting up trucks, etc. Under this women loan scheme, women
can sell packed food items and snacks which is one of the most common businesses that women
entrepreneurs scope out and excel in since it is something that housewives have been managing
all their lives and are accustomed to. This boosts their sales since they have a chance at better
capital and new products to kickstart their business than they could otherwise afford. The loan
limit is Rs. 50,000 under the scheme.
Bharatiya Mahila Bank Business Loan:
This banking scheme supports women and their businesses on a large scale, that is why it was
created in the first place. Women have ventured into different fields of business and are
constantly pining for success. This bank has the vision to provide economic empowerment to
women. The loan limit via this source is Rs.20 Crores.
Mudra Yojana Scheme:
It is a Government of India initiative that aims to improve the status of women in the country by
providing business loans and supporting them so that they can be financially independent and
self-reliant. After approval of the loan, they will be given Mudra cards that work like credit cards
with the withdrawal limit being 10% of the loan. This scheme has several different types of plans
as per business type, level of expansion, and loan aim. The loan limit under this women’s loan
scheme by the government is Rs. 10 Lakhs.
Orient Mahila Vikas Yojana Scheme:
This women loan scheme is for women who hold 51% share capital separately or collectively as
a proprietary concern. It is a very good opportunity for these stakeholders to help expand their
business and add to the development of their field. These schemes for women entrepreneurs do
not require collateral security while also giving a concession at an interest rate of up to 2%. The
period of repayment is flexible up to 7 years and the loan limit is Rs. 25 Lakhs.
Dena Shakti Scheme:
This scheme for women entrepreneurs is limited only to those in the fields of agriculture, retail,
manufacturing, are small enterprises or micr-credit organizations. As per RBI limits, the
maximum ceiling limits to women beneficiaries are also provided according to the sector they
are expanding or planning to open a business in. The loan limit is Rs.20 Lakhs.
Pradhan Mantri Rozgar Yojana:
Also known as PMRY, this is one of the best schemes for women entrepreneurs both socially
and financially. The focus of this scheme is on creating skill-based, self-employment through
women entrepreneurs and smart minds at work being utilized for monetary independence. This
scheme covers both urban and rural areas and was developed through several amendments in
cost, eligibility, and subsidy limits. The loan subsidy amount is up to 15% of the project cost
with an upper ceiling of Rs. 12,500 per borrower as a restriction. The scheme applies to all types
of ventures in industries, trade and services. The age limit is 35 years and loan limit for business
is Rs. 2 Lakh while for service and industry, Rs. 5 Lakh.
Udyogini Scheme: This udyogini scheme encourages women to be self-reliant and help them in
self-development by empowering them economically to be able to do so. This women loan
scheme encourages budding women entrepreneurs by providing loans in the regards and giving
good rates of interest in comparison to private sector skyrocketing rates, while also being a
trustworthy source of lending. This is only valid for those who have a family income of less than
Rs. 40,000 per annum. They especially encourage loans in the trade and service sector and the
cap amount for the same is Rs. 1 Lakh.
Cent Kalyani Scheme:This women loan scheme is targeted at both new businesses and those
that aim to grow and expand; the only specific emphasis is on the scheme being for Women
Entrepreneurs. Retail trade, education and training, and self-help groups are not eligible for the
scheme. The eligible categories are given in detail with the rules on their website. This loan is
a collateral-free loan as well as zero processing fees. The selected eligible categories of business
women can take the loan and expand their business through these women loan schemes for
women entrepreneurs. Under this scheme, the loan limit is Rs. 100 Lakh.
Mahila Udyam Nidhi Scheme:This women loan scheme aims to meet the gap in equity. It
promotes MSMEs and small sector investments in different industries to grow and excel in their
areas. This also encourages the reconstruction of SSI units that are deemed incapable but are
actually viable to save. A period of 10 years is given to the debtor to repay the loan and the limit
for the loan is Rs.10 Lakhs.
Indifi is another one of your choices and the best one at that considering the facilities and ease
they provide by giving women business loan. This economic help is a booster for women looking
for ways to grow and establish their strength as entrepreneurs. It is one of the best ways of
getting loans and help women lending great loans and lenders, along with loads of moral support
and encouragement.
PROBLEMS ENCOUNTERED :
Lack of Finance:Finance is the lifeblood of any business, be it small or big. One of the biggest
challenges women entrepreneurs face in India is the lack of finance. They face a shortage of
funds on two counts.
First of all, they generally do not have enough assets in their name. It means they have nothing
to use as collateral for borrowing funds from banks and other financial institutions. This situation
limits their access to external sources of finance. Secondly, lending institutes also feel that
women are less credit-worthy as compared to men. They believe that women entrepreneurs can
anytime wind up their business for personal commitments. However, the government of India
has come up to support and encourage women on financial grounds. Several women loan
schemes for women entrepreneurs are launched in this direction:
Support to Training and Employment Programme for Women – STEP
Stree Shakti Package
Annapurna Scheme
Udyogini Scheme
Dena Shakti Scheme
Lack of Education:The female literacy rate in India is around 65.46% as compared to 74% male
literacy rate. Illiteracy has always been the root cause of several socio-economic problems in
India. In rural areas, women are still deprived of higher education. This condition limits their
know-how of business management functions. A well-educated woman has higher chance of
managing a successful business empire. On the other hand, less qualified women tend to struggle
a lot for managing regular business functions as well.
Here is a list of the top government women’s loan scheme to promote women’s education in
India:
Beti Bachao Beti Padhao Yojana – To address declining CSR, propagating education,
protection, and the survival of girls.
Mahila E-Haat – A multilingual web-based platform to promote marketing skills in women.
Mahila Shakti Kendra – To empower rural women by educating them about digital literacy,
employment opportunities, skill development, health, and nutrition.
Low Risk Taking Abilities:Although Indian parents are coming forward to provide an enriched
life to their daughters, they still prefer women to play safe. They encourage their daughters to
step into a stable job rather than start their independent venture. This attitude has impacted the
risk-taking abilities of women to a larger extent. Here are some simple tips to overcome this
challenge:
Women should focus on building self-efficacy.They should understand all the pros and cons
before making the final decision.They should also have confidence in their abilities to face any
challenge that comes in their way.
It is also crucial to be intelligent in taking risks and fighting negativity in society.
Family Responsibilities:What is more important for a woman— family or career? The majority
of the Indians would say, family. It is where most of the women lose the plot. A career-oriented
woman has to juggle between her work and family constantly. She is not given the freedom to
concentrate on her career as men have. It is one of the biggest reasons why women entrepreneurs
get discouraged and choose to go for 9-to-5 jobs.
Are you also facing this issue? If yes, it is high time you stand for yourself. Here are some tips
for you:
Consult with your family members and devise a convenient way to strike a work-life balance.
Get in touch with nearby daycare centers to take care of your children, if you have any, till the
time you are in the office.
Be clear with your priorities and learn time management skills for the best results.
Poor Networking Skills:Networking is crucial for strengthening business ties, gaining
knowledge, building confidence, and expanding business. However, it is seen that women
prevent themselves from stepping out of their comfort zones.
The majority of them are not pro in networking with clients and customers. This habit can act as
a big roadblock in the success of their entrepreneurial ventures. Here are some networking tips
for such women:
Start attending networking events.
Identify the right conversational icebreakers.
Enhance your knowledge about the industry.
Develop relationships.
Security and Safety Issues:Lack of safety and security is one of the biggest women
entrepreneurs’ challenges in India. Entrepreneurship demands long working hours and complete
dedication. That’s not all; you might also need to travel a lot, and be present for the clients and
customers 24*7. The constant rise in the crime rate demotivates women from pursuing their
passion for becoming successful business owners. Although the government of India is taking
every possible step to curb this issue, things will take time to get normal and safer.
Q7 Give a brief account of North East Venture Fund and Venture Capital Funds in
India.Outline the process of Venture Capital Investment in India, 3+4+5
Ans- North East venture Fund (NEVF) a dedicated venture fund for the North Eastern Region
promoted by NEDFi, Ministry of DoNER and SIDBI announced the launch of Start-up
Investment Fest 2022. The fest is to reach out to start-ups and first generation entrepreneurs of
the region who are working on building business models which are based on new products and
services backed by technology and Innovation with superior value proposition and potential for
high growth. NEDFi stated that the event is open for start-ups from all sectors working on
innovative solutions and ideas that am to disrupt the way consumers’ industries and businesses
operate. Shortlisted start-ups will get an opportunity to pitch physically or virtually in front of the
Investment Committee comprising of veteran investment managers, industry experts to secure
investments for their start-ups.
Venture Capital Funds: Investment funds that help investors seeking private equities in
startups, small, and mid-sized enterprises possessing strong growth potential, by managing their
money are known as Venture Capital Funds (VCF). They are institutions that are dedicated to
funding new ventures and are regulated by the guidelines issued by the Securities and Exchange
Board of India (SEBI). Though there is a high-risk involved in funding new projects, the
investors are eager to do so because they anticipate high returns on the investment. Venture
Capital Funds ensure that the money of the investors is used to fund projects which have a
potential to grow and the money provided in the process is known as Venture Capital. Venture
capital funds are given out on the basis of the company’s assets, size and stage of product
development. Since these firms in question are usually start-up/ small in size, they are said to
have high-risk/high-return profiles.
Features of Venture Capital Funds:(i)The main focus of VCFs is on early-stage investment
but sometimes, it can also involve expansion-stage financing.
(ii)Often, equity stakes of the enterprises or companies that are funded by the VCFs are
purchased by the VCFs.
(iii)Along with the capital, VCFs also bring with them the knowledge and experts of the
investors which will help the company make further advancements.
(iv)Sometimes the VCFs also help in developing new products/services and acquire latest
technologies that will help the company to improve efficiency.
(v)The biggest advantage that VCFs offer is the networking opportunities. With influential and
wealthy investors promoting the company, it will in no time, achieve stellar growth.
(vi)VCFs hold the authority to influence the decisions of the enterprises they are investing in.
The steps or process are
Deal origination: Origination of a deal is the primary step in venture capital financing. It is not
possible to make an investment without a deal therefore a stream of deal is necessary however
the source of origination of such deals may be various. One of the most common sources of such
origination is referral system. In referral system deals are referred to the venture capitalist by
their business partners, parent organisations, friends etc.
Screening: Screening is the process by which the venture capitalist scrutinises all the projects in
which he could invest. The projects are categorised under certain criterion such as market scope,
technology or product, size of investment, geographical location, stage of financing etc. For the
process of screening the entrepreneurs are asked to either provide a brief profile of their venture
or invited for face-to-face discussion for seeking certain clarifications.
Evaluation: The proposal is evaluated after the screening and a detailed study is done. Some of
the documents which are studied in details are projected profile, track record of the entrepreneur,
future turnover, etc. The process of evaluation is a thorough process which not only evaluates the
project capacity but also the capacity of the entrepreneurs to meet such claims. Certain qualities
in the entrepreneur such as entrepreneurial skills, technical competence, manufacturing and
marketing abilities and experience are put into consideration during evaluation. After putting into
consideration all the factors, thorough risk management is done which is then followed by deal
negotiation.
Deal negotiation: After the venture capitalist finds the project beneficial he gets into deal
negotiation. Deal negotiation is a process by which the terms and conditions of the deal are so
formulated so as to make it mutually beneficial. The both the parties put forward their demands
and a way in between is sought to settle the demands. Some of the factors which are negotiated
are amount of investment, percentage of profit held by both the parties, rights of the venture
capitalist and entrepreneur etc.
Post investment activity: Once the deal is finalised, the venture capitalist becomes a part of the
venture and takes up certain rights and duties. The capitalist however does not take part in the
day to day procedures of the firm; it only becomes involved during the situation of financial risk.
The venture capitalists participate in the enterprise by a representation in the Board of Directors
and ensure that the enterprise is acting as per the plan.
Exit plan: The last stage of venture capital investment is to make the exit plan based on the
nature of investment, extent and type of financial stake etc. The exit plan is made to make
minimal losses and maximum profits. The venture capitalist may exit through IPOs, acquisition
by another company, purchase of the venture capitalists share by the promoter or an outsider.
ORPASSAGE