CASE STUDY: GROWING A MOBILE CAR WASH BUSINESS ACROSS DUBLIN WITH GOOGLE ADS CLIENT OVERVIEW

In the first quarter of 2015, I began working with Ian, the owner of a unique mobile car wash service operating across Dublin, Ireland. Unlike traditional car wash businesses with a fixed location, Ian traveled from town to town across Dublin, providing on-site car wash and detailing services. Customers booked appointments through phone calls and email inquiries via his website. His goal was to generate consistent, high-quality leads to keep his daily schedule fully booked while operating across different areas of Dublin. 

⚫ The Challenge 

● This was not a typical local business setup.
● No physical storefront
● Fully mobile service
● Revenue depended entirely on inbound inquiries
● Needed highly targeted traffic from people actively searching for car wash services

The challenge was to create a predictable lead generation system that would consistently bring in calls and email bookings at a sustainable cost. 

⚫The Strategy

I built and managed a Google Ads Search campaign focused on capturing high-intent search traffic within Dublin.

The strategy included:
● Targeting users actively searching for car wash and detailing services
● Geo-targeting specific areas across Dublin
● Writing ad copy that highlighted convenience and on-site service
● Optimizing for phone calls and website inquiries
● Continuous performance monitoring and campaign optimization
● Budget control to maintain strong cost efficiency

The main objective was clear: generate qualified leads consistently while maximizing return on ad spend.

⚫Campaign Duration

Q1 2015 to Q3 2022
Nearly 7 years of continuous campaign management and optimization.

This long-term partnership reflects both strong performance and client trust. 

⚫Campaign Results 

Over the 7-year period, the campaign delivered:

● 28,000 Clicks
● 541,000 Impressions
● 5.17% Click-Through Rate
● €9,690 Total Ad Spend

These results translated into thousands of inbound calls and email bookings, allowing Ian to maintain a steady and profitable operation. 

⚫Business Impact
 

By the third quarter of 2022, Ian made a major move.

Because of the consistent revenue generated from his mobile car wash business, he was able to save enough capital to open a grocery store. With this new venture, he decided to stop the car wash operations and no longer required Google Ads services.

Our partnership ended not due to performance issues, but because the business had successfully evolved into a new chapter.

For me, that represents a successful campaign not just in numbers, but in real business growth. 

⚫My Role

• Full Google Ads account setup and management 

• Search campaign structuring and optimization 

• Lead generation strategy 

• Budget allocation and cost control 

• Ongoing performance analysis and scaling