Work Experience

CIRCADIAN®, Jan. 2022-Present 

Marketing Manager

• Responsible for the rebranding and redesign of the company website.

• Grew the company email list just over 400% within 6 months.

• Increased the marketing email open rate by 233%.

• Reduced marketing expenditures saving the company $4,229/month.

• Created the weekly reporting strategy to measure sales and website performance.

• Organically grew our LinkedIn page followers from 219 to 1,402.

DARCI Creative, Mar. 2021-Sep. 2021

Digital Marketing Manager

• Clients Include:

1. Atlantic Orthopaedics

2. BaldwinClarke

3. Dr. Clarizio

4. East Coast HVAC

5. Great North Property Management

6. Green Maids, LLC

7. HFM Welding

8. Over the Moon Tutoring

9. Piscataqua Landscaping

10. Power Brand University

11. Saint Patrick Academy

12. Salt Cellar

13. Tenley Westbrook

14. The Chase Home

15. Top Roofers, LLC

16. Two International Group

17. Wildlife Encounters

18. WLGA

Digital Marketing & Social Media Consultant, Aug. 2019-Feb. 2021

Consultant on Digital Marketing Projects        

• Clients Include:         

  1. ERNERGYbits: Marketing Strategy and Software Audit.

  2. Ignite Social: Social Media Influencer.   

  3. Lone Beacon: Project and Case Study Proposal.

  4. New Millennium Group, LLC: Case Study.

  5. Strategis: Email Marketing Program and Web Development Consultancy.

  6. The Law Office of Adam Silva: Website Optimization and Online Presence Development.

  7. Total Front Page: Search Box Optimization and Sales Presentation.

  8. Twyrl &Twyrl at Home: New Product Launch and Go-To Market Strategy.

  9. Vendisys: LinkedIn Marketing.

  10. Wight Design: SEO Consultation.        

UC Funds, Boston, MA, Feb. 2019- Jul.2019

Digital Marketing Lead

• Direct all digital marketing initiatives including social media management, creation of sales collateral, website design and maintenance, analytical reporting, and email marketing.

• Administer ONE Foundation charity under direction of the CEO.

ONE Club Gulf Shores, Gulf Shores, AL (Boston Office), Feb. 2019-Jun. 2019

Digital Marketing Lead

• Direct golf and golf course events from inception through completion. 

• Maintain all the digital aspects of the club’s web presence and online footprint.

45 Restaurant & Bar, Gulf Shores, AL (Boston Office), Feb. 2019-Jun. 2019

Digital Marketing Lead

• Direct on-site coordination, live music, and special events with branding and customer request.

• Manage Facebook advertising, Google ads, Squarespace website, and flyer promotional graphic design.   

Open Data Science Conference, Cambridge, MA, May 2018-Jan. 2019

Marketing Team Manager  (Contract)

• Manage team of 8 marketing team members.

• Responsible for all social media and digital advertising with a budget of $50,000+/month.

• Design and develop all email, newsletter, and community outreach communications.

• Extensive reporting on website, social media, and third-party advertising properties.

FBA Stores & Amazing Wealth Systems, Weymouth, MA, May 2017-Feb. 2018

Social Media & Community Marketing Associate

• Director of marketing strategy, implementing directives. and performance measurement of KPIs.

• Develop new uses for existing products by analyzing statistics regarding market development, acquiring and analyzing data, and consulting with internal and external sources.

• Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.

• Create and administer the FBA Stores, AWS, BuyBox Wholesale, Category Approved, and Acct. Rescue social media sites.

• Perform back-end SEO for six of FBA Stores and affiliates WordPress sites.

• Create content in the form of articles, contracts, webinars, PowerPoint presentations, and social media videos.

• Used various software to produce and format marketing collateral and sales forms in Microsoft, Google, and Portable Document Formats.

238 Digital, Hingham, MA, Jan. 2016-Apr. 2017

Owner and Marketing Consultant

• Working with multiple clients specifically in social media, e-mail marketing, SEO, ecommerce, Salesforce, WordPress, and event coordination. Clients include:

  1.  ALS Therapy Development Institute: Social Media and Email Marketing.

  2. Dellaria Salons: Social Media, Local SEO, and WordPress Development. 

  3. Feefo Holdings Ltd: Ecommerce Review and Application Development.

  4. Globe Composite Solutions, Ltd.: Web Development and SEO.

  5. Journal of Bone & Joint Surgery: Mobile Integration and Document Delivery.

  6. QuickSilva Real Estate Law: Marketing Administration.

  7. WeWork (Fort Point): Public Relations and Online Marketing for Client Retention.

ProMera Sports, Norwell, MA, Aug. 2014-Dec. 2015

Digital Marketing Associate

• Coordinated and delegated tasks within the marketing team.

• Administered, monitored, and posted on 7 social media sites: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, and YouTube.

• Administered, qualified, and managed the company’s Affiliate program with individuals and colleges.

• Administered and monitored everything with Google analytics including but not limited to real-time audiences, page visits, bounce rates, page exits, and visitor behavior.

• Keeping up on trends and monitor digital marketing blogs.

• Researched and hired new employees.

• Coordinated our WordPress Website.

• Notified office staff with activation of coupons, promos, and other online store related matters.

• Answered incoming and made outgoing calls about orders and ordering problems.

• Posted and created blog posts.

• Contacted sponsored athletes and initiated content distribution on social sites, the blog, and web pages.

• Discussed the upcoming promotions and specials with the warehouse personnel. 

•  Facilitate projects with the sales director with promotions like in-store and online promotions.

• Posted on indexing (digital presence management) sites like YP.com, Superpages. Yelp, MapQuest, etc. 

• Created graphic design material for social media and website.

• Managed our GoDaddy and Shopify accounts.

Digability Marketing Services, New Bedford, MA, Jul. 2010-Aug. 2014

Digital and Inbound Marketing Consultant

• Provided various marketing services, consultation, publicity, and advertising to help increase a company’s web presence, public image, and ROI. Clients include: 

  1. A & A Jewelers, Inc.: Social Media, PPC, Branding, and Retail Marketing.

  2. Alaris Medical Systems: Product Marketing and Testing.

  3. Bill Drake & Core Group Creative: Social Media Analysis and Online Consultation.

  4. Brain Balance: Social Media, Presentation Development, and Consultation.

  5. Charlie Anderson/Selling Skills Institute: Email Marketing and Social Media.

  6. Club Jewel Nightclub & Lounge: Social Media and Event Promotion.

  7. Decas Cranberry Company: Product Marketing. Research and Development.

  8. Dropship Murphy's: E-commerce

  9. Halftime Sports Bar & Grille: Social Media and Event Promotion.

  10. Hippo ePhi Data Storage, Inc.: Strategy, Formation, and Consultation.

  11. Insignia Jet Group: Database Marketing and E-mail Marketing.

  12. J Mode Fashions: Social Media and Blogging Writing.

  13. Jonathan F. Mitchell: Social Media, Promotion, and Development of Online Presence.

  14. Lex Diamond Entertainment Group: Social Media and Web Development.

  15. Loudbus Creative Marketing: Social Media Development and SEO.

  16. Make-A-Click: Web Development and Consultation.

  17. Mark C. Montigny: Public Relations.

  18. MKH Music Studio: Graphic Design, Social Media, and Website Coordination.

  19. Modern Food Brands, LLC: Logo Design.

  20. Opt My Biz: SEO, Web Content, and Google Analytics.

  21. Oracle Productions: Social Media and SEO.

  22. Penelope’s Pet Boutique: Mobile App Consultation and Social Media.

  23. Sovereign Bank: Marketing Collateral Transfer.

  24. Spindler & O’Neil: Social Media, Blogging, and Online Listings.

  25. Starwood Associates: Social Media, Blogging, and Online Listings.

  26. Strategis: Social Media and Blog Writing.

  27. Tony Furtado Fitness: Social Media Advertising.

  28. Willows Condominiums: Online Marketing, Web Development, and Customer Service.

  29. Winters Home Services: SEO, PPC, Content Creation, and Social Media Management.

Previous Positions:

Commercial Real Estate Paralegal at Halloran, Lukoff, & Smith P.C., Jul. 2004-Jun. 2010 

Reorder Artist at Ahead Headgear., Jul. 1999-May 2004

Marketing Intern at Moses Anshell., Aug. 1998-Jun. 1999