Marketing Skills

Additional Skills:

• Website ownership/management.

• E-commerce.

• Digitally-focused customer role.

• Digital customer journeys/how they shop and navigate websites.

• Setting up business rules for managing websites where different business units may have competing priorities.

• Lifecycle marketing and/or CRM experience.

• Customer journey creation, development, and management.

• Creative marketing evaluation skills.

• Strategic development.

• Campaign execution skills.

• Storytelling skills for executive audiences, translated into slides.

• Analytical skills/metrics evaluation; ability to interpret data to create insights and optimization recommendations.

• Big company experience that includes working cross-enterprise and cross-functionally.

• Strong foundation of business, retailer, and consumer understanding.

• Working knowledge of marketing technology.

• Self-starter, go-getter, high-capacity individual.

• Able to operate in an ambiguous environment.

• Excellent communication skills (written, verbal, slide writing).

• Detail-oriented individual.

• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.

• Superior project management and organizational skills with a proven ability to manage multiple projects simultaneously.

• Strong PC knowledge including Microsoft Word, Excel, and PowerPoint.