Social Media
Social Media
My average daily screen time is 5 hours. Not counting being at my computer for work, or video games. Just straight up social media (and NYT word games). But just using social media doesn't make me an expert. What makes me a master at my craft is the research I've done, the experiences I've had, and the absolute attention to detail I apply to every post, concept design, and social plan.
Job Recruitment
Social media management really requires one to be a jack of all trades. You've got to research your audience then make sure your content will land with them. You've got to plan, source, and edit photos, videos, and graphics - thank God for great team members that help out when they can. You've got to be an excellent writer, packing the most meaning and emotion into just a sentence or two.
And while I wouldn't say I'm perfect at all of these aspects (that'd sound way too vain), I've really gotten the hang of not only executing them, but executing them well. Here, you can see some examples of some recent posts that I'm particularly proud of.
My work with Moxie is aimed at a very specific demographic: 18-24 year old men. Everyday I work hard to match their tone and writing style in my posts, even if that means making some intentional grammatical and spelling errors. Being real is far more important than being correct.
Video Games
At the start of my career, I got to work on social media for several video games and esports organizations. This was some of my favorite socials work to do, as I got to show off the creativity of the developers. Even with games I didn't personally love playing (I'm a scaredy cat, okay?), I still had a great time incorporating the game into social media as a way to increase sales.
This work was also so significant in my career because it's what really taught me the lesson that size doesn't matter. I touched on this a bit above, but working in the VR gaming industry is how I earned such a crucial piece of knowledge. It was discouraging to see follower increases in the single digits, or posts with only a handful of likes. But, zoom out. These were brand new accounts, centered around a budding industry. I wasn't promoting AAA, flat screen games on developer accounts that have been around for 10 years.
I had to learn the value of my work, even when it was in its infantile stages, in order to gain the confidence and skills needed to take on the bigger, flashier projects I work on now.