Idents & Sequences

Welcome to the guide on idents and sequences, an important part of branding and storytelling. In this section we will provide you with a value insight to the purpose, legal, characteristics, impact, and contextual understanding.

Purpose

This serves as a short transition between broadcasts, to promote branding with their logo, visual style, and colour, to create recognition with the audience. Brief story telling can be used to deliver their message and can make it more memorable for the audience.

Legal Requirements

Logos and music used will need the correct licensing and permissions permitted by the copyright holder to be used, along with meeting accessibly standards to allow various audiences to view.

Technical Characteristics

Typically, short with an exact time and pace, with a flush transition and visual effects at a high resolution at 24 to 30 frames per second (FPS). The software included are usually, Adobe After Effects, and Cinema 4D, that use techniques like Animation, compositing, and motion design. This overall, allows for efficient and visually appealing branding, along with smooth frame rate and transitions, to deliver a professional and engaging finished product.

Impact Analysis

Having a brand with a consistent style and colours will help with recognition, along with impressive transitions, high resolution and effective sound design with music setting the mood will create a memorable experience for viewers.

Contextual Understanding 

Assessing how memorable and engaging the animation is along with whether the brand is identifiable and recognizable. Ethical and legal standards and respect for others property needs to be ensured also. The production incudes a concept, to then be designed and then animated and finally finalise, with a tolerable difficulty and price, only needing weeks to months to create.