Advertising

Welcome to our guide on advertising, one of the key animation products we offer, from our company. We will provide you with a value insight to the purpose, legal, characteristics, impact, and contextual understanding.

Purpose

We use advertising animations with the aim to grab the attention of the audience, to promote products or services to increase sales and brand recognition, in marketing campaigns. Involving ways to show of features and produce the animation in a fascinating manner, such as storytelling can convey messages easier and cause emotion, as well as educational promotion.

Legal Requirements

We make sure to adhere to general data protection regulation (GDPR) to protect personal information, additionally making sure all content is properly licensed applying with copyright and trademark laws. Furthermore, making sure to stay true to advertising, keeping to the facts and not creating misleading information which can be an offence. 

Technical Characteristics

The animation style can be stop motion, 2D or 3D, rotoscoping with a high resolution, to ensure an attractive visual quality, along with a frame rate of 24 to 30 fps. The main software being used is Adobe After Affect, photoshop, and Cinema 4D, which has a file format of mp4, avi or gif, while using techniques like Keyframing, rendering, and compositing, which help covey the message. This will allows for compatibility for various platforms due to file formats used, along with an effective message due to the engaging visuals and smooth motion to the finished product.

Impact Analysis

The visual appearance including the style and resolution helps deliver a marketing message and capturing audiences to be remembered. The message also needs to be clear and could be made to have an emotional response from the editing or sound design, making it overall more impactful.

Contextual Understanding

Evaluating how effective the type of advertising campaign was, with making a call to action by having the audience buy or sign up for a service. Make sure to consider the target audience and always adhering to ethical standards and truthful advertising. Additionally, production consists of a concept, design, creating the animation, reviewing the work, and finally publishing, which is tolerable in difficulty and cost and can take up to weeks or months.