The record industry has seen a lot of change over the years.
8-tracks took a short-lived run at the dominance of vinyl, cassettes faded away as compact discs took the world by storm, and through it all, the music industry saw its revenue continue to climb. That is until it was digitally disrupted. The emergence of technology and through it applications like iTunes was launched which resulted in a new era of music.
The most used online music services in the past 5 years were mainly Spotify and Apple Music. Youtube music and Amazon Music lagged behind and are gaining traction with time as there are adding new songs and albums in their collection.
"With iPod, Apple has invented a whole new category of digital music player that lets you put your entire music collection in your pocket and listen to it wherever you go," said Steve Jobs as the first iPod launched in 2001. "With iPod, listening to music will never be the same again."
Over the last 10 years, the iPod's companion software, iTunes, has evolved from a simple music management application to a multi-billion dollar online store, with agreements with all the major record labels.
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You can tell from the ads that the product plays music, but at the same time, something feels so different about it. The design is free of clutter and everything on the ad serves a purpose. It gets its message across while saying so little. Perhaps it is these very principles that account for the massive success of these ads, and even the iPod itself.
Napster was shut down in 2002, but the genie was already out of the bottle. Piracy’s effect on the industry was immediate and stark. Music industry sales, which had been experiencing impressive year-over-year growth, began a decline that would continue for 15 years.
Music streaming is now the most common format for music in the United States, and the RIAA reports that streaming now makes up nearly half of the market.
Gone are the days when people would line up at the music shop for a hot new release. In fact, CD sales are down 80% in the past decade. Today, physical format sales only account for 17% of the industry’s revenue.