4-course program
Offered by ESSEC Business School
Worth 1 elective credit
Takes about 47 hours to complete
The Fundamentals of Hotel Distribution
The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy
Demand Management: Breaking Down Today's Commercial Silos
Hôtel “De l'étoile” - a hotel in crisis?
Learn how to...
Use the internet for marketing
Maximize the potential of online travel agents
Predict consumer behavior
Integrate the key commercial disciplines of sales, revenue, distribution, and finance
In the case-study-based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.