Hotel Management Distribution, Revenue, and Demand Management Specialization
Hotel Management Distribution, Revenue, and Demand Management Specialization
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4-course program
Offered by ESSEC Business School
Worth 1 elective credit
Takes about 47 hours to complete
What Classes Will You Take as Part of This Pathway?
What Classes Will You Take as Part of This Pathway?
The Fundamentals of Hotel Distribution
The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy
Demand Management: Breaking Down Today's Commercial Silos
Hôtel “De l'étoile” - a hotel in crisis?
What Will You Learn from This Pathway?
What Will You Learn from This Pathway?
Learn how to...
Use the internet for marketing
Maximize the potential of online travel agents
Predict consumer behavior
Integrate the key commercial disciplines of sales, revenue, distribution, and finance
In the case-study-based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
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