The best website to trademark a name depends on what you need: a cheap, fast filing or full attorney handling. For most first-time filers, Trademark Engine wins on value, while LegalZoom leads for hands-on legal support.
Both file your mark with the U.S. Patent and Trademark Office (USPTO), take the guesswork out of the paperwork, and cost a fraction of a traditional law firm.
This guide compares the top websites to trademark a name in 2026, with current pricing, what each one includes, and who each suits best. We will also cover the one rule that decides whether you can even use these sites at all.
You can file a trademark yourself, straight through the USPTO Trademark Center, and pay only the $350-per-class government fee. That works if you have filed before and know the ropes.
Most people use a filing website for one reason: the biggest risk in a trademark application is wording your goods and services description wrong, which triggers office actions and delays. A good service walks you through that wording, formats everything, and submits it correctly the first time.
One rule matters before you start. If you live outside the United States, the USPTO requires a U.S.-licensed attorney to handle your trademark. That rule has been in force since 2019, so foreign-based sellers need an attorney-led option, not a basic DIY package.
Here are the top choices, compared on price and fit.
Service
Starting price (plus $350 USPTO fee)
Best for
Trademark Engine
$49 to $99
Fast, affordable trademark-only filing
LegalZoom
$649 to $899
Full-service filing with attorney review
Bizee
$199
Bundling a trademark with LLC formation
Rocket Lawyer
Low, subscription-based
Ongoing legal needs beyond trademarks
Trademarkia
Varies
Free search and brand monitoring
USPTO Trademark Center
$0 service fee
Experienced DIY filers
Trademark Engine: Best Value for Most Filers
Trademark Engine is built only for trademark work, so its process stays focused on USPTO requirements and pre-approved ID Manual descriptions. That focus keeps prices low and the workflow simple.
Its packages stack up like this:
Basic, around $49: direct-hit USPTO search, formatting, and filing
Standard, around $149: adds extras like cease-and-desist letters
Deluxe, around $199: adds expedited filing and private registration
Attorney-Led Premium, around $539: adds attorney handling and monitoring
For a straightforward single-class filing, Trademark Engine is hard to beat on cost. A current $150 off Trademark Engine promo code trims the bill further, which makes the entry tiers even friendlier for a tight startup budget.
LegalZoom is the largest online trademark filer in the country, with more than 400,000 applications submitted, roughly double any direct online rival. That volume buys experience, which matters most when your name is borderline or you sell across several categories.
Its attorney-led service runs about $649 to $899 plus USPTO fees, handled through its in-house law firm. An attorney runs a full search, prepares the application, e-files it, and fixes minor USPTO responses.
There is a 60-day satisfaction guarantee on service fees, though the government filing fee is never refundable once submitted.
Want to see the two head-to-head before you pick? This breakdown of Trademark Engine vs LegalZoom lays out the cost and feature gaps side by side.
Bizee shines if you are forming an LLC and want a trademark bundled in. Rocket Lawyer fits businesses that want ongoing legal help through a subscription.
Trademarkia is the go-to for a free clearance search and brand monitoring, handy even if you file elsewhere. And filing direct through the USPTO costs nothing beyond the government fee, though you shoulder all the wording risk yourself.
These two dominate the conversation, so it helps to see the split clearly.
Factor
Trademark Engine
LegalZoom
Price
$49 to $539
$649 to $899
Attorney review
Only on top tier
Included
Focus
Trademarks only
Full legal platform
Filing volume
Lower
400,000-plus
Best fit
Budget, simple filings
Complex marks, legal guidance
The short version: Trademark Engine is the pick for a do-it-for-you filing at a low price, while LegalZoom earns its premium when you want a lawyer steering the whole process.
Ask yourself a few quick questions:
Is your name simple and clearly available? A budget service like Trademark Engine likely covers you.
Is your name borderline or descriptive? Attorney review from LegalZoom lowers your refusal risk.
Are you also forming an LLC? A bundler like Bizee saves steps.
Do you live outside the U.S.? You must use an attorney-led option, since the USPTO requires U.S. counsel for foreign applicants.
Have you filed before? Going direct through the USPTO saves every service fee.
Whichever route you choose, run a free clearance search first, since the USPTO refunds nothing if your mark clashes with an existing one.
A low sticker price is not the whole story. Keep an eye on these:
The $350-per-class USPTO fee is separate and mandatory no matter which site you use.
Upsells can stack up at checkout, so read what each tier actually includes.
Office action support may cost extra on cheaper plans, and most first applications draw one.
Monitoring to catch copycats is usually an add-on, often around $175 a year.
What is the cheapest way to trademark a name? Filing direct through the USPTO Trademark Center costs only the $350-per-class fee. Among services, Trademark Engine's Basic tier is among the lowest at around $49 plus that fee.
Is Trademark Engine or LegalZoom better? Trademark Engine is better for budget, trademark-only filings. LegalZoom is better if you want attorney guidance for a complex or risky mark.
Do these websites guarantee my trademark gets approved? No. No service can promise approval, since the USPTO decides. A good filing lowers your risk of refusal but cannot remove it.
Can I trademark a name myself without a website? Yes, through the USPTO Trademark Center, if you are U.S.-based. Foreign applicants must use a U.S.-licensed attorney.
The best website to trademark a name is the one that matches your budget and how much legal help you want.
Trademark Engine is the value champion for simple, single-class filings, while LegalZoom is worth the premium for attorney-led support on a trickier mark.
Run a clearance search, confirm the class you need, and remember the $350 USPTO fee sits on top of any service price. Pick the fit that suits your name, and protect your brand before someone else does.