DIGITAL MEDIA MANAGEMENT

Mississippi faces an infant mortality rate nearly twice the national average, making the push for extended postpartum care crucial. Partnering with the Mississippi Black Women’s Roundtable, we developed a social media campaign to spotlight this issue. Our primary goal was to visually communicate that postpartum care is essential for all birthing individuals, building awareness and uniting audiences across the spectrum. This campaign demonstrated our commitment to impactful, inclusive social media strategies that address critical issues and inspire meaningful engagement.

Mississippi was the last state to pass an equal pay law, and during a time of significant political challenges, we worked on a campaign to amplify this crucial cause. Much like the postpartum care campaign, Mississippi’s fight for equal pay had been ongoing for years, and this campaign played a key role in its final push. We focused on spreading awareness through compelling social media content, and one standout piece was a one-page toolkit. By embedding links into a compressed PDF, we created a user-friendly resource that effectively communicated key information in a concise and accessible way—perfect for nonprofits and cause-driven organizations.