Cross-Border Durian Traceability and Smart Farming Platform

Project Overview

Durio Innovation Co. is a Thai agritech company specializing in digital solutions for durian export value chains.

The company develops cross-border traceability systems and smart farming technologies that enhance product quality, regulatory compliance, and market transparency — especially for exports to China, the region’s largest durian market.

Durio’s innovations are a flagship use case under the Durian Digital Collaboration Framework, featured in the M12 Workshop and aligned with the GMS Digitalization Action Plan’s Entry Point IV: Innovation and Piloting. 

Key Innovations & Features

✅ Durio Scan – Digital fruit maturity testing based on visual AI analysis

✅ RFID & QR-integrated traceability – Tracking farm-to-market flow, orchard to packing to export

✅ Durio Pest Control – Smart pest management system with environmental monitoring

✅ Cloud-based data platform – Real-time compliance and certification visibility for regulators and buyers

✅ Cross-border interoperability – Data integration with GS1 Thailand and China traceability platform

Digital Components & Use Cases

•  Farm-level data collection (orchard records, maturity, pest status)

• Packing house traceability (batch registration, inspection records)

• Logistics tracking (RFID-based cold chain monitoring)

• Cross-border certification exchange with Chinese regulators

• Retail transparency — QR traceability for consumers in China (scan-enabled packaging)
  
  

Current Use Case:

✅ Pilots in Thailand → China durian exports

✅ 3 pilot shipments completed under TA 9916

✅ Scaling to more exporters and Chinese platforms in 2025–2026

Results / Expected Outcomes

🎯 Improved export compliance and faster customs clearance

🎯 Greater trust from Chinese buyers and consumers

🎯 Potential for premium pricing linked to traceability and quality assurance

🎯 Foundation for regional durian trade digitization across GMS markets 

Partners & Collaboration

• Durio Innovation Co. – Lead developer and Thai operations

• NSTDA / NECTEC – R&D partner for farm IoT
  
  

• TA 9916 / ADB – Knowledge and coordination platform

• GS1 Thailand, China and Global

• FECC MARA – Smart farm integration and market facilitation
  
  

Partnerships Sought

✅ Exporters wishing to adopt Durio’s traceability tools

✅ Logistics providers interested in IoT-enabled cold chain tracking

✅ Regional partners to harmonize traceability standards (GS1, GMS-wide)

✅ E-commerce platforms seeking QR-enabled durian supply

✅ Financial partners exploring green finance / carbon credit models linked to traceable production

Scaling Needs

📌 Technical assistance to integrate traceability with additional GMS country systems

📌 Co-investment to expand smart farm pilots beyond initial provinces

📌 Institutional support to align traceability standards across GMS markets

📌 Partnerships to explore circular economy models (durian waste valorization + traceability)

Contact

Kanokporn Nitritiphrut

CEO, Durio Innovation Co., Ltd.

📧 durio.innovation@gmail.com

🌐 www.durio.co.th (example link — update as needed)

Downloads

📄 Project Brief (PDF)

📄 Durio Scan Product Sheet (PDF)

🎥 Durio Traceability Demo Video (YouTube/Vimeo link)

📄 Presentation Slides (PDF/PowerPoint)

Gallery Image / Poster

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