Willingness to work, engage, think
Intelligence to research, differentiate, position
Negotiation with your team, the GO directors and GEO, your principal [producer of your product], your in-market partner and the end-user
Define your goals and objectives - plan for your GO Team's direction with goals which should be supported by multiple objectives.
Goals are broad and general - Our organizational GOal is to expand our global marketplace through the introduction of USA made or branded goods and services.
Objectives are precise and specific - Your team's singular most important objective is to have your project approved by the GO after your final presentation.
Estimate what you would like to see as your team’s financial contribution to the GO (note - special project requests will be considered by the GO GEO under the GO-kay global social impact program)
Sales
Margin
ROI
Which global region will give you the largest impact?
Americas
Asia Pacific
EMEA
Accordingly, which sovereign marketplace will give you the best opportunity for success?
What U.S.A. made or branded product is needed in your target marketplace?
Good
Service
Combination
Who will help you inside your global marketplace bring the product to market?
How will you abate project risk?
How will you bring your good, service or combination to the marketplace logistically?
Create and present your comprehensive plan to the Global Organization for approval by its GEO and senior managers. All plans and details will be compiled on the GO website to facilitate presentations including any supporting slide decks, documents, or videos.
Financial Resources - congratulations! Your team has been granted a market exploration budget of 100,000 fake GObuck$ in order to explore your team’s ideas and support your recommendations:
Travel to your marketplace for scouting and early partner discussions
Pay your team for its time
Engage third-party market research
Pay for in-market legal or accounting support
For clarity, these seed funds are to be utilized to explore the market to make your best case for acceptance by the GO. These funds are not to be utilized for product related channel (marketing expense) or logistical distribution (shipment and inventory) where there are no budget caps in place. Your proposed channel and distribution cost will be evaluated for acceptance by the GO related to required project investment versus return.
Remember, Milton Friedman once said “there’s no such thing as a free lunch” - in business, we must account for all, even when exploring new market opportunities.