Automation Testing Market Size Expected to Reach USD 63.05 Bn By 2032

The global automation testing market size was valued at USD 17.71 billion in 2024. It is projected to grow from USD 20.60 billion in 2025 to USD 63.05 billion by 2032, exhibiting a CAGR of 17.3% during the forecast period. With the accelerating shift to DevOps, agile development, and digital transformation, automation testing is becoming essential to reduce release cycles, improve test accuracy, and support CI/CD pipelines.

Key Market Highlights:

·         2024 Market Size: USD 17.71 billion

·         2025 Market Size: USD 20.60 billion

·         2032 Market Size: USD 63.05 billion

·         CAGR (2025–2032): 17.3%

·         Market Outlook: Strong growth trajectory fueled by AI-driven automation, cloud-based testing platforms, and the rising need for quality-at-speed

Leading Players in the Global Market:

·         IBM Corporation

·         Micro Focus (OpenText)

·         Capgemini

·         Tricentis

·         SmartBear Software

·         Parasoft

·         Keysight Technologies

·         Cigniti Technologies

·         Sauce Labs

·         Katalon

·         Tata Consultancy Services (TCS)

·         Accenture

·         Infosys

·         TestProject (by Tricentis)

·         BrowserStack

Request Free Sample PDF: https://www.fortunebusinessinsights.com/enquiry/request-sample-pdf/automation-testing-market-107180

Market Dynamics:

Growth Drivers:

·         Increasing Adoption of DevOps & Agile: Automation testing plays a pivotal role in continuous integration/continuous deployment (CI/CD) environments, enabling faster feedback and release cycles.

·         Demand for AI-Based Testing: Machine learning algorithms are being integrated to enhance test case generation, defect prediction, and self-healing capabilities.

·         Rising Complexity of Applications: With mobile-first, cloud-native, and multi-platform applications on the rise, automation is key to managing diverse testing needs.

·         Cost Efficiency and Time-to-Market: Automation significantly reduces regression testing costs, allowing enterprises to focus resources on innovation.

·         Cloud Testing Adoption: Scalable, on-demand cloud testing environments are helping enterprises run large-scale test scenarios efficiently.

Key Opportunities:

·         AI-Driven Test Automation Tools: Emerging platforms that use generative AI to create test scripts, simulate user behavior, and optimize test coverage

·         Codeless & Low-Code Automation: Rapidly growing market for tools that enable QA teams to write tests without deep programming skills

·         Test Automation for IoT and Embedded Systems: Expanding scope in automotive, healthcare, and industrial domains

·         Mobile App Automation: Increasing need for automated testing tools tailored to Android/iOS ecosystems and responsive design

·         Integration with RPA Platforms: Automation testing integrated with Robotic Process Automation (RPA) to streamline back-office workflows

Trends Shaping the Market:

·         Shift-Left and Shift-Right Testing Strategies: Earlier and later testing phases integrated with DevOps lifecycle

·         Digital Experience Testing: Increased focus on user journey simulation and UX performance in real-world conditions

·         AI-Based Self-Healing Tests: Use of ML to automatically detect changes in the UI and adjust test scripts accordingly

·         Test Data Management (TDM): Sophisticated tools being used to generate, mask, and manage test data across environments

·         Open Source Tool Adoption: Rising popularity of community-driven platforms for flexibility and cost reduction

Speak to Analyst: https://www.fortunebusinessinsights.com/enquiry/speak-to-analyst/automation-testing-market-107180

Technology & Application Scope:

Testing Types:

·         Functional Testing

·         Regression Testing

·         Performance Testing

·         API Testing

·         UI Testing

·         Security Testing

Deployment Modes:

·         On-Premise

·         Cloud-Based

·         Hybrid

End-Use Industries:

·         BFSI

·         Healthcare

·         Retail & E-commerce

·         Manufacturing

·         IT & Telecom

·         Government

·         Media & Entertainment

Tools & Frameworks:

·         Selenium

·         Appium

·         TestComplete

·         JUnit

·         Cypress

·         Ranorex

·         Robot Framework

·         Playwright

Recent Developments:

April 2024 – Tricentis launched Tricentis Testim, an AI-powered test automation platform for browser-based and mobile apps with self-healing capabilities.

January 2024 – Microsoft added enhanced automated testing features to Azure DevOps, enabling developers to embed AI-assisted test execution and visual bug tracking.

October 2023 – BrowserStack acquired Nightwatch.js, boosting its automation testing toolkit for full-stack JavaScript developers.

Conclusion:

The global automation testing market is experiencing rapid growth as businesses prioritize speed, quality, and innovation in their software development lifecycles. With emerging AI tools, robust cloud infrastructure, and the growing complexity of digital ecosystems, the future of automation testing is intelligent, adaptive, and deeply integrated into business workflows.