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In this review, I will take a look at an email marketing platform called Getresponse and I will try answering the questions listed below as best as I can.
• What is Getresponse?
• What types of features does it have? Is it the right product for my business?
• How much does it cost? Is it expensive?
• How effectively does it perform? Is it better than its competitors such as Aweber, Mailchimp, or Campaign Monitor?
• Can I host a webinar with Getresponse?
• How does its conversion funnel perform?
As we go forward, I will address these questions, and I will highlight the key advantages and disadvantages of Getresponse. Before the end, you will have a much more clear idea about its features, and you will be able to decide whether it is the right product for you or not!
Let us get started.
What is Getresponse?
Getresponse is an email marketing platform that lets you to:
• create and develop an email list,
• send emails to the people on your list,
• send automatic messages through autoresponders,
• view and break down statistics/analytics related to your email campaigns – open rates, click rates, sale rates, and so on.
In addition to email promotion, Getresponse now supports e-commerce solutions with webinars, landing pages, and sales funnels.
Getresponse has also presented a new feature by including conversion funnels to its list of services, which means to exist as an all-in-one marketing platform.
Getresponse has been doing business since 1998, and as indicated by the organization, more than 350,000 people/companies in 183 countries are now members of the platform.
While this platform is not as large as its competitors such as Mailchimp, it is adequately huge and the organization is trustworthy.
How Much Does Getresponse Cost?
Well, there are four Getresponse plans that you can get with different price ranges and features. You can discover more about them down below.
• Basic Plan: starts from $15 per month to build an engaging email list — up to 1,000 people.
• Plus Plan: starts from $49 per month to build an engaging email list — up to 1,000 people.
• Professional Plan: starts from $99 per month to build an engaging email list — up to 1,000 people.
• Max Plan: Custom pricing (personalized & flexible)
As you expand the number of people on your list, the costs increase. At the highest order, where you can have 100,000 email addresses, you will get charged $450, $499, and $580 each month to use Getresponse on the Basic, Plus, and Professional Plans, respectively.
If you are keen on the Max Plan; the precise evaluation relies upon the requirements and the list size. To learn more about this arrangement, you will need to contact Getresponse with your requirements to plan a demo and customize the price.
When you pay for 12 or 24 months of subscription for any plan upfront, you can also receive valuable discounts from the company, which are 18% and 30%, respectively.
In addition to the paid plans, Getresponse offers a 30-day-free trial (which is a generous duration) with no credit card. In my opinion, they want you to test the product for free (instead of pushing you for direct purchase) because they are sure of the product satisfaction without a doubt!
More About The Plans
All the Getresponse plans cover the basic email-marketing tools as you expect. The main features include;
• importing, developing and having a huge mailing list.
• variety of e-newsletter themes.
• an autoresponder cycle with drafted messages.
• result-oriented and responsive email templates.
• a/b (split) testing. (by which you can test a specific product by targeting a specific audience with multiple templates to discover which one of your templates is performing better at boosting your sales)
• multiple choices of landing page templates with a built-in drag-and-drop editor to create a unique design of your own in few minutes.
• having advanced information about your audience such as click rates, open rates, and so on.
• increasing your blog’s reach by sharing content via email.
• social media sharing features.
However, there are feature-based differences between the plans as well. The key ones are;
• Autoresponders: which are most likely Getresponse's champion tool — let you build complex auto-respond actions dependent on the subscriber’s behavior — only supported on the Plus Plan or higher. (You can build five automation workflows with the Plus Plan but countless times with the Professional or Max Plan)
• Sales Funnels: you can have unlimited sales funnels when you have a Professional or Max Plan — but, you can have only one sales funnel with the Basic or five sales funnels with the Plus Plan.
• Webinars: unfortunately, this feature is not available with the Basic Plan — but, according to Getresponse, you can host webinars with up to 100, 300, and 1,000 attendees on the Plus, Professional, and Max Plans, respectively.
• Team Formation: you can have only one client account with the Basic Plan, but, you can have three on the Plus, five on the Professional, and from 10 to 500 on Max the Plan.
• E-Commerce: when a product gets abandoned at a cart, you can email to remind and enable your customer to continue shopping with the Plus Plan or higher.
I will provide more information on many of these features in-depth as I progress through the review.
Getresponse vs. Competition
If you are glad for the Basic Plan, as the cheapest option, the pricing is also cheaper with other plans than those given by its key competitors, especially if you have a big email list.
At the entrance level of the Basic Plan, Getresponse's pricing is competitive. You can have a list containing up to 1,000 email addresses for $15 every month with Getresponse, compared with for $29 each month on Aweber and Campaign Monitor. Alternatively, the pricing of the Standard Plan of Mailchimp is $14.99 each month, which is almost the same as Getresponse.
As you go up within and across the plans, Getresponse remains seriously competitive.
On the off-chance that you have an email list containing up to 10,000 email addresses, facilitating it on the Basic Getresponse Plan costs $65 each month, which is about $4 each month inexpensive than Aweber, $24 each month inexpensive than Campaign Monitor and $40 each month inexpensive than Mailchimp. (Standard Plan)
Some other important information to know about in terms of pricing:
• Some competitors, mainly Mailchimp and Aweber, offer free accounts for clients with few lists. (However, these companies do not offer the full scope of features that you can get on a paid plan)
• Some features (on Mailchimp) will charge you for both subscribed and unsubscribed contacts on your list, which can turn into a critical hidden price. Getresponse charges you only for your active members.
• If you are keen on paying upfront for 12 or 24 months of subscriptions, you can save a considerable amount of money with Getresponse (18% and 30%, respectively), which some of its competitors do not even offer as an effective business strategy, except for Aweber, where you can save 14.90% with a yearly billing cycle. However, Getresponse still maintains its leadership in this regard by offering more helpful discount packages than Aweber.
In short, Getresponse stacks up well in pricing against its competition.
Key Getresponse Features
By the correlation between other email-marketing companies, Getresponse provides a huge list of capabilities surprisingly — even on its Basic Plan.
In addition to the fact that Getresponse supports all the key stuff, as you would expect from an email marketing platform, it has been lately extending its capabilities to where have transformed into an all-in-one platform and a state of the art e-commerce solution.
Let us drill down into its critical features to discover more…
Getresponse: Autoresponders
Autoresponders are e-newsletters, which have been passed on to your clients at specific intervals of your choosing.
For example, you can send them in a way that,
• when people join your mailing list, they can get a welcome message from your business.
• a week later, they joined, they can get a discount offer on a specific product of your choosing.
• or a month later, they can get an email from you to follow you on social platforms and so on.
An autoresponder cycle made with Getresponse is a key selling point — the platform gives the absolute most effective autoresponder capabilities accessible.
You can send either time-sensitive or activity-based messages. Time-sensitive choices may include cycles, and activity-based messages can depend on client activities or data. For example, clicks, subscriptions to specific products/lists, changes in the client/contact information, completed deals/goals, and so on.
Getresponse: Marketing Automation
In addition to the basic style autoresponders referenced above, Getresponse gives a more complex choice to send emails automatically. This option is only available with the Plus and higher plans and called “Marketing Automation.”
This choice permits you to create an automation workflow by using a drag-and-drop method. You essentially can set up an “automation flowchart“ that trains Getresponse on what to do if a client opens a specific offer, taps on a specific link, and so on.
With Getresponse's marketing automation tool, you can set up a new workflow to create an amazingly engaging customer experience.
The usefulness of this feature goes far beyond what's customarily been accessible from autoresponders and permits you to alter a client’s journey as deep as possible.
For quick visualization of how this feature function watch the video below.
Getresponse: Email Templates
Getresponse offers 500 email templates, but not as much as Aweber supports, which is around 700 templates. However, they are unique, and editable.
The templates are in different categories and focus on specific goals. (selling, promoting, educating, and so forth)
The template qualities are excellent, and you can explore them for your emails.
However, there is no possibility of setting global styles for headings and text. The layout manager does not allow you to characterize the heading and passage styles that you can re-use all through a message — this implies more arranging of text as you write messages, which is an agony.
On the positive side, the Getresponse email creator gives you access to a truly wide range of Google Fonts that can be used in your e-newsletters. More choices than any of its competitors, which can help you stand out your emails and give them a unique brand value.
A wide scope of text fonts is also available for which some of its key rivals do not even offer. Therefore, emails created with this feature on Getresponse can look incredible through your creativity.
Finally, an email template created on Getresponse is for the most part responsive because it can adapt itself automatically to the device (desktop computer, tablet, or mobile) that an e-newsletter is seen on.
A preview feature is also available to check out how your emails will look like on each of those devices if you want to see them just before publishing.
Getresponse: Analytics
Getresponse offers a decent variety of analytics and reporting tools such as click rates, subscription and unsubscription rates, etc. Additionally, other cool features are also worth mentioning, such as;
Email Segmentation: the method for identifying people who were not interested in a newsletter that you sent. Furthermore, the choice of putting them in a different list of people, where you can email them again with an alternative version of the newsletter.
Performance Over Time: with this feature, you can discover precisely when your clients had acted on your messages and plan your future emails depending on this information.
Email ROI: by adding a unique code to your past deals on your emails, you can discover how successfully (or not) your emails are driving sales and work out to improve your profit through email marketing campaigns.
User Information: you can tap on one of your client profiles and see where he joined from, where he was located, or which messages he had clicked in the past.
E-newsletter Comparison: you can take a look at the statistics of two e-newsletters next to each other and see their performance ratios.
Mailchimp and Aweber are offering some useful reporting tools as well mainly in how your sales are performing. However, Getresponse's performance in this feature is unquestionably the most competitive in 2021.
Getresponse: Split Testing
Split testing includes sending variations of your e-newsletters to a small part of clients on your list, checking the performance on each, and sending the best performing one to the rest of your list.
Getresponse is more remarkable than its rivals with this feature because it permits you to separate the test into five distinct messages and allows you to compare them against one another by using factors such as subject header, content, send time, etc. Whereas, its rivals let you work with only two or three variations.
Sadly, the split-testing feature has not presently been a useful tool on the new Getresponse layouts. In any case, you can test up to five variations of your messages against one another, however, by using subject headers.
Getresponse: Landing Page Creator
Email-marketing efforts that use landing pages will undeniably create more leads. Only if they essentially guide people to a website about a specific product by including perfectly planned data catching structure about potential customers such as their email addresses, phone numbers, etc.
Getresponse offers something valuable in such a way that no significant number of its rivals do, which is a landing page creation service with a mobile-friendly interface as well.
Other than creating landing pages on Getresponse, you can also continuously test their performance against one another and find the best performing one. This feature can hugely have a beneficial outcome on the number of leads that you can catch which will, as a result, improve the range of your email marketing experience.
Competitive companies of Getresponse expect you to use an outside service for landing pages, which will, as a result, create extra costs on your budget for months to come. However, Getresponse presents a cost-saving feature for your toolbox in this regard.
In addition to these, Getresponse's landing page creation service is available across all plans and you can improve your experience by linking them with several analytics services across the web.
Also, there are 180 landing page templates to choose from. Creating a unique design of your choosing with professional and modern looking textures cannot be any easier. However, there are several minor bugs that I must mention as well.
To begin with, the user interface is not user-friendly, truth be told, it is time-consuming.
Second, you will, for the most part, need to make separate versions of your landing pages for the mobile and desktop. This problem is actually something worth being thankful, as it allows you to hide parts of your landing page that you do not need mobile clients to see. But, it is a time-consuming process.
Lastly, even though you can use analytics cookies on your Getresponse, for instance, through the Facebook pixel, it's difficult to do as such in a GDPR consistent way on the landing pages.
To meet the EU's GDPR requirements on cookies, you must offer clients a precise system to select in or out of cookie use. Getresponse does not allow you to do this, but, alternatively, you can tell clients about cookies that are running on your landing pages.
So, numerous EU Getresponse members will wind up violating the law if they add their Facebook pixel to the Getresponse landing page. This is far from ideal and it's a circumstance that Getresponse should address immediately.
Getresponse: Webinars (Web Seminars)
First, I want to provide a simple answer to “what a webinar is” just in case, if you do not know.
A webinar is an online video presentation that has educational value like a lecture. It is a powerful tool that can help you connect with your audience, (who located miles away) and let you pass through your knowledge. They are mainly business-related and effective in boosting your contact list. Each subscriber sourced through a webinar can be evaluated as a qualified lead who can become a real customer in a short period.
Getresponse has recently introduced the webinar feature on the platform and they are performing extremely well! It is possible to record your live webinar events with Getresponse and when you do this correctly, each recording can turn into a lead generation magnet.
If you have educational skills in your niche or you have skills that you can teach to your audience, then, a webinar is the tool you need for your online course.
Given that webinars are a step for lead generation, having your email list and webinar software under one roof with Getresponse is charming.
The benefits that can be received with Getresponse through webinars in terms of pricing are also helpful. When you compare Getresponse with Gotowebinar (one of the main webinar hosting platforms), you will discover that the monthly subscription fee is $59 with 100 attendees. Alternatively, you can host webinars starting from $49 per month with Getresponse and so much more!
Additionally, with the Plus Plan, you can host an online course with 100 attendees; the Professional Plan’s capacity is 300, and the Max Plan’s capacity starts from 500 attendees (up to 1,000.)
You can likewise get a webinar add-on for the Basic Plan, for a monthly fee of $40 with 100 attendees or $99 with 500 attendees.
However, please keep in mind that, according to Getresponse, if you live in North America, these upgrades for the Basic Plan may not be possible for you and you might need to upgrade your plan instead.
Getresponse Webinars: Advantages and Disadvantages
The main advantages of webinar hosting with Getresponse can be listed as;
✅ the certainty that your attendees can join your webinars without needing to download any software or plugins.
✅ you can record your webinars beforehand or host them live.
✅ you can upload files (presentations, text documents, spreadsheets, images, videos, and audio) to your webinar room up to 500 MB in more than 50 types of file formats.
✅ you can share screenshots, add YouTube videos or transfer PowerPoint presentations to your webinar room.
✅ you can collect valuable feedback from your audience through polls and tests on your webinars.
✅ you can expand your reach by hosting your webinars on both Facebook and YouTube.
✅ you can urge your audience to buy your products by offering them time-sensitive deals on your webinars by using call-to-action buttons.
✅ you can host free to join webinars or paid webinars.
✅ you can store your webinar files on Getresponse and re-use them in the future.
However, the main disadvantages can be mentioned as;
❌ you can host paid webinars where your audience can pay for access only on the Professional Plan or higher.
❌ the webinar storage feature is limited, you can store 3 h long with the Plus, 6 h long with the Professional, and 10 h long with the Max Plan.
Regardless of these negative aspects, the webinar feature of Getresponse is still exceptionally valuable and has a high-quality. It is an important tool to have in your email-marketing armory and its consideration as a tool, seemingly gives Getresponse a huge edge over its key rivals.
We should now take a look at another unique feature of Getresponse, which are the conversion funnels.
Getresponse: Conversion Funnels
Another key element presented by Getresponse is the conversion funnels, and this feature addresses a significant update for the platform because it diverts Getresponse from being an email marketing platform to something that you can use to support a whole e-commerce business.
With this feature, you can create and run product catalogs, Facebook ad campaigns, and landing pages. Additionally, you can add or remove subscribers from an autoresponder cycle, direct customers to sales pages, receive payments for products, or send abandoned cart emails.
At the end of the day, as the feature name offers, Getresponse intends to give you a simple way to make sales without requiring any other service whatsoever. A wide variety of templates is also available on the platform to help you with this.
You can get to this feature on all plans. However, you should take note that the version on the Basic Plan, permits you to make just one sales funnel and does not allow you to use the abandoned cart reminder feature, which sends automated messages to customers who added a product to their cart but did not proceed with the transaction.
If you prefer, you can include e-commerce platforms such as Shopify, Bigcommerce, or Etsy with this feature and they would be completely supported.
This feature is more valuable for small business owners or entrepreneurs who are new to e-commerce, because, it is an all-in-one solution for sales funnels right up to shifting subscribers into customers.
Getresponse: Applications and Integrations
On the off chance that you need to link your Getresponse account with another service or platform, there are around 150 integration choices available for you.
You can choose to integrate with famous e-commerce platforms such as Shopify, Bigcommerce or Etsy, content management platforms such as WordPress, CRM systems such as Capsule, or other platforms such as ClickFunnels.
Valuable Google integrations are also available. For example, you can upload your contact list from Gmail, add Google Analytics tags to your email campaign, or link your landing pages with Google Ads to increase your lead generations effectively.
All of these integrations are official Getresponse integrations, but you should take note that most of them can only be associated through platforms like Zapier. (This can bring extra expenses.)
The alternative way that you can integrate Getresponse with another system is through using API (Application Programming Interface) configurations between platforms. This allows you to send and receive information to and from Getresponse in a manner that best suits your applications.
Getresponse: Data Management
There are two techniques that you can use to add supporters to an email list. You can use either a single or double opt-in process.
If you choose to use a single opt-in process, the person’s email address gets linked to your mailing list, the second they click the send button on your sign up structure.
Alternatively, with a double opt-in process, the person who wants to subscribe to your mailing list receives an email containing a confirmation link, which he or she has to click to get accepted.
The fundamental advantage of a single opt-in process is that it truly becomes simple for a client to join your mailing list, which in return increases the conversion rate and the count of subscribers over time.
However, a double opt-in process is better when you want to confirm that a person who wants to join your network is supplying you with an authentic email address, which in return helps you create a network with cleaner information and campaigns with feasible statistics. However, this method may diminish the number of leads that you can generate or decrease the efficiency of your email campaigns.
The good news here is that Getresponse lets you explore any opt-in process that you wish. This is not the case with its competitors. So, Getresponse must be cherished for being exceptional with this feature.
Getresponse: Customer Support
Until now, customer support was one of the best performing services provided by Getresponse. Additionally, the company had outperformed its rivals by offering multi-solutions through phone, live chat, emails, and online tutorials.
Unfortunately, the phone support is no longer available, except for the Max Plan. Rather, you must ask help through email support or live chat, which is available 24/7.
In any case, most email marketing platforms are offering these channels as their main support options today. However, if phone support is vital for you, you can think about Aweber as a choice.
Additionally, email support is available in eight languages, English, German, French, Spanish, Italian, Portuguese, Polish, and Russian — a characteristic aspect of their service, which proves Getresponse is a multinational platform.
Getresponse Review: Conclusion
Generally, Getresponse offers one of the best cost-effective services, which is available in our day. It is most importantly competitive against its rivals and retains a large product portfolio. It offers email marketing solutions, automation choices, landing pages, webinars, sales funnels, conversion funnels, and online courses across its platform under one roof.
It's also difficult to imagine an email marketing platform that offers a wide product range with a 30-day free trial, but, this is possible with Getresponse!
Getresponse’s webinar service especially is full of features and offers a great incentive for users. However, a few enhancements are also necessary to improve its services.
Likely, the main problem that Getresponse must solve is its GDPR cookie consent system for the landing pages. Also, the two-factor authentication system must be offered to support better security measures beneficial for everyone.
Getresponse: Key Advantages and Disadvantages
The main advantages of Getresponse are;
✅ It is user-friendly & easy to understand.
✅ Getresponse is less expensive than its rivals while offering many useful features, it is an extremely great platform.
✅ The discounts offered by paying upfront for 12 or 24 months of subscriptions are truly amazing. (18% and 30%, respectively)
✅ Marketing automation features are truly advanced.
✅ It is flexible with data management techniques and one step ahead of its competition on this issue.
✅ Getresponse’s webinar is a unique tool that must be used due to its rare specifications, which other platforms are unable to catch up with.
✅ Getresponse’s conversion funnel is offering a unique opportunity for small business owners who want to experience the largest number of email-marketing features under one roof.
✅ All Getresponse plans include a helpful landing page creator that supports split testing, which will generate you a great deal of cash eventually.
✅ Support is available in multiple ways and languages.
✅ It can integrate with Google Analytics, other different applications, and e-commerce platforms.
✅ With some exceptions, it can meet the GDPR requirements.
The main disadvantages of Getresponse are;
❌ Although you can link Facebook pixel with Getresponse's landing page creator, you cannot do this in a GDPR consistent way.
❌ Two-factor authentication is not present.
❌ Phone support is only available for Max Plan clients.
❌ Many integrations are available, but you need an outsider service like Zapier to set them up. This situation creates extra costs on your budget.
Getresponse: Alternatives
Instead of Getresponse, you can use the services of companies called; Aweber, Mailchimp, and Campaign Monitor.
Aweber is the platform that you can use if you are looking for something basic and user-friendly. Its main difference over Getresponse is that it offers phone support for everyone, and now offers a free trial that can host 500 people.
Except for webinars, Mailchimp’s capabilities are similar to Getresponse. Its main difference over Getresponse is that it will integrate more effectively with other platforms. However, it costs more than Getresponse and you will get charged for each contact on your list even when they are unsubscribed.
Campaign Monitor is another costly choice, yet, it accompanies an easy-to-understand interface and some dazzling templates.
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