More peace, less chaos. More blessings, less stress.
多一点点平安顺遂，少一些些事与愿违。
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FUNDAMENTAL
IP Origin & Ownership:
Owned by Zhao Lusi, the brand centres on her personified dachshunds, Doe and Diandian.
The artistic copyrights for "ROSYDOEDIAN" and "doedian" were made through her company, Chengdu Fufudezhao Enterprise Management Co., Ltd.
Merchandise's main designers: Zhao Lusi and Raina (her best friend and personal assistant)
Brand Positioning:
Healing Aesthetic: Content focuses on pet interactions and daily life, conveying warmth and emotional connection.
Philanthropic Focus: A portion of proceeds from collaborations is dedicated to animal welfare and supporting vulnerable groups.
ROSYDOEDIAN品牌官方微博
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RosyDoedian旗舰店
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COLLABORATION
小小的守护 (Little Rose)
Sent New Year gift boxes and encouraging messages to children in need (students facing financial hardship and sick children in hospitals)
Pretty Gal
Launched a special Valentine's collection "Pretty Valentine".
BLOSSOMÎN
Collaboration for body care products.
RysonPet
Collaboration for pet snacks.
demi et demi
Launched "Tap-Tap collection", designed by Zhao Lusi.
JORYA
Launched a co-branded pop-up store in Shanghai, inaugurated by Zhao Lusi with her dachshunds present.
Featured pet-themed accessories like dachshund-shaped phone cases, bag charms, and many more.
Built a pet-friendly café and dessert shop in Shanghai’s Xintiandi.
CANOTWAIT_
Released a collaborative collection in June 2025, merging streetwear design with the pet IP.
Owned by actor William Chan (Zhao Lusi's co-star in Love's Ambition).
WHITE GAP (Bai Xi Intangible Cultural Heritage)
Produced the ICH craft item (designs inspired by Northwest China’s ethnic themes) "Forever in Bloom" (永远有钱花), with profits aiding income generation for rural women.
MEATY WAY
Collaboration for pet snacks.
❝We aim to create a warm, heartfelt brand—a place of belonging for everyone who dreams of a cozy and beautiful life. With kindness as our guide, we walk alongside those who believe in a future where people and pets thrive together❞
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