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Korean dramas have attracted international attention for their fashion, style, and culture. Their rise in popularity has given a great boost to fashion lines. The "Korean Wave," or Hallyu, had great impacts on countries around the world. With the wave came Korean TV dramas. "In the late 2000s, South Korea was producing more TV dramas than ever before." (Tilland, 2021) The most successful dramas incorporate skillful combinations of familial affection, sex appeal, and emotional desirability. The demand for K-drama has only increased over the last twenty years after it was nearly destroyed due to Hollywood films, Japanese pop culture, and the financial crisis that hit South Korea in 1997. (Ingyu, 2017) K-dramas continue to gain traction internationally today.

The attention K-dramas receive has also inspired many to visit South Korea. According to a report published in The Korea Herald, more than half of the tourists that visited South Korea came after watching Korean dramas. ("Impact of Korean Dramas on the World", 2022) Most Korean dramas are filmed on location, highlighting the beauty of the country and drawing in more tourists (e.g., Crash Landing on You, which was filmed in Switzerland and South Korea). These TV series can also be described as emotionally addictive and are universally appealing due to the relatability of the content. These universal themes include love, family, and personal growth. "The characters in K-dramas are often complex and multi-layered, making them more interesting and engaging to watch." (Sejong, 2023)

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A single director usually leads Korean dramas, which are often written by a single screenwriter. This often leads to each drama having distinct directing and dialogue styles. This differs from American television series, which can rely on multiple directors and writers working together.[1]

The 19:00 to 21:00 evening time slots has usually have been reserved for daily dramas, which run every night from Monday through Friday. Dramas in these slots are in the telenovela format, rarely running over 150 episodes. Unlike American soap operas, these daily dramas are not broadcast during the daytime. Instead, the daytime schedule often includes reruns of the flagship dramas. The nighttime dailies can achieve very high ratings. During the late 2000s, for example, the weekend series First Wives' Club recorded 41.3%, according to TNS Korea,[2] and the evening series Temptation of Wife peaked at 40.6%, according to TNS Korea.[3]

K-dramas have a multitude of different genre such as action dramas, historical dramas, school dramas, medical dramas, legal dramas, or even horror comedies. While most dramas contain romantic elements and deep emotional themes, some may also contain a tragedy or slice of life theme. There are various styles and tones.[4]

However, it is an emerging trend amongst Korean dramas to showcase ongoing societal issues of Korean society, such as stigma of mental illness,[6] gender inequality, suicide, classism, bullying, spy cameras, corruption, homophobia, or racism.[7]

The term sageuk refers to any Korean television or film drama that is either based on historical figures, incorporates historical events, or uses a historical backdrop. While sageuk literally translates to "historical drama", the term is typically reserved for dramas taking place throughout the course of Korean history.[8]

Often centered around a love story, series set in contemporary times often focus on family ties and romantic relationships. Characters are mostly idealized with Korean male protagonists described as handsome, intelligent, rich, and in search of "one true love". This has also been a contributing factor to the popularity of Korean dramas among women.[1][11][12][13]

Radio broadcasting, including the broadcasting of radio dramas in Korea, began in 1927 under Japanese rule, with most programming in Japanese and around 30% in Korean.[14] After the Korean War, radio dramas such as Cheongsilhongsil (1954) reflected the country's mood.[15]

In the 1970s, television sets started to spread among the general population, and dramas switched from portraying dramatic historical figures to introducing national heroes like Yi Sun-shin or Sejong the Great.[21] Contemporary series dealt with personal sufferings, such as Kim Soo-hyun's influential Stepmother (, Saeeomma), aired by MBC in 1972 and 1973.[22] As technology and funding was limited, Korean channels could not make series in resource-heavy genres like action and science fiction; American and other foreign series were imported instead.[23]

The beginning years of the 2000s gave birth to famous Korean dramas and also marked the period of overseas distribution. Some popular ones are Full House, Autumn in My Heart and Winter Sonata. It marks the birth of a new genre, called "fusion sageuk", essentially changing the ways to produce historical series, with successful pieces such as Hur Jun, Damo and Dae Jang Geum.[19]

The late 2010s and 2020s saw newfound attention of K-dramas from international markets.[35] Netflix had begun seeking productions from South Korea and other countries since around 2018 to expand offerings for their service with a growing international audience. These efforts came to fruition when Hwang Dong-hyuk's Squid Game drew in more than 111 million viewers within 17 days of its released in September 2021, becoming the service's most-watched program.[35]

In the 2020s, several production companies began to produce dramas even before the first season was aired, keeping in mind the season system. The most representative series is The Penthouse: War in Life series, which gained sensational popularity as it aired over three seasons. The biggest reason why Korean dramas introduced the season system is interpreted as changes in the industry due to the 52-hour workweek, viewers' rejection of feature-length dramas, and excessive supply of dramas.[36] At the same time, MBC and tvN's anomalous organization began to be criticized a lot. tvN extended one episode of the drama to 2 hours and 20 minutes. delaying it to the late night of another drama. In particular, the running time of the last episode of Hospital Playlist was close to three hours, but even though it was reduced after editing, it delayed the formation of the next The Road: The Tragedy of One to late night as it passed two hours.[37] And MBC canceled telenovela The Second Husband and reran the thriller The Veil at that time.[38][39][40][41]

Korean series were originally produced in-house by the television channels themselves, but have been outsourced to independent companies since the 2000s. In 2012, as much as 75% of all K-dramas were produced this way. Competition is fierce among these companies; out of 156 registered firms, only 34 of them produced dramas that were actually aired in 2012.[42]

In 2016, dramas such as Descendants of the Sun, Uncontrollably Fond, Moon Lovers: Scarlet Heart Ryeo and Hwarang: The Poet Warrior Youth were all pre-produced before airing. Nonetheless, some pre-produced episodes are often re-edited or even reshot the day of airing, due to audience feedback.[53]

The larger broadcasting companies have their own dedicated shooting locations for historical dramas, with extensive and elaborate sets. MBC's series are shot at the Yongin Daejanggeum Park in Gyeonggi Province,[57] while KBS dramas utilize the Mungyeongsaejae Studio ( KBS) in North Gyeongsang Province[58] and their studio in Suwon.[59]

In the 2000s, it became customary to cast popular K-pop idols in dramas. Initially, this generated mixed reactions.[citation needed] Their appearance had provoked predominantly negative reactions outside their fandom because singers and dancers acting outside of their musical circle was regarded as unprofessional. Also, some idols were criticized for poor acting.[citation needed] Nowadays, this has become much more common feature in Korean dramas, as the public has been getting more used to the concept of "idol actors" and some idols have become known for their excellent acting skills.[61] Their critical reception is still mixed, however, some of them, like Bae Suzy, IU, Yim Si-wan, Seo In-guk, Ok Taec-yeon, Park Jin-young, Doh Kyung-soo and Im Yoon-ah, became successful as actors and actresses.[62][63][64]

There were also instances of children taking up careers as child actors or actresses, usually portraying either the younger versions of some characters or the children of the adult characters from dramas.[citation needed] Subsequently, there were some child actors and actresses who continue pursuing acting careers even after reaching adulthood, and with some achieving success even after adulthood.[citation needed] Notably, such people include actors like Yoon Chan-young, Park Solomon, Yoo Seung-ho and Yeo Jin-goo; and actresses like Kim So-hyun, Lee Se-young, Nam Ji-hyun, Kim Hyang-gi, Moon Geun-young, Park Shin-hye, Kim Sae-ron and Kim Yoo-jung.[65]

Scriptwriters and directors of Korean dramas are often as well known as actors are. An overwhelming majority of scriptwriters (90% according to the Beijing Metro Reader) are women, who not only write love stories but action series as well.[66] Compared to Korean cinema, television is more appealing for scriptwriters as contract conditions are better, acknowledgment is greater, and the salary is higher.[citation needed]

Famous scriptwriters tend to have a say in their field.[67] The most well-known scriptwriters include the Hong sisters, who wrote popular series such as My Girl, You're Beautiful and My Girlfriend Is a Gumiho; Kim Soon-ok, the screenwriter of The Penthouse: War in Life, The Last Empress, Band of Sisters, Jang Bo-ri is Here! and Temptation of Wife; Kim Eun-sook, the screenwriter of Lovers in Paris, Secret Garden, The Heirs, Descendants of the Sun and Guardian: The Lonely and Great God; Lee Kyung-hee, famous for I'm Sorry, I Love You and The Innocent Man; male writer Choi Wan-kyu of Midas and Triangle; Noh Hee-kyung, the author of That Winter, the Wind Blows; and It's Okay, That's Love; and Park Ji-eun, who wrote My Husband Got a Family, My Love from the Star, The Producers, Legend of the Blue Sea and Crash Landing on You.[68] In particular, writer Kim Soon-ok is famous for captivating male viewers who did not watch dramas well.[69] In 2021, an article called "Kim Soon-ok, Kim Eun-sook, and Kim Eun-hee" was also published, referring to star writers.[70] e24fc04721